About Itsnue
Itsnue is a Technology company based in Hyderabad (India) founded in 2021. It sells smart home devices including switches, sensors, and door locks online. It operates on a B2C and D2C model. Itsnue offers products and services including Nue Touch Switches, HD Video Door Bell KIT, Nue 2 Touch Switches, Nue 3 Touch Switches, and Digital Door Lock. Its focus areas include Consumer, Smart Home Tech, Home Security and Sensors and Locks. Its legal entity in India is RIYANUE Private Limited (U80200KA2025PTC198089). Its competitors include Cubical and PicoStone; 2 of its 2 listed competitors have raised funding.
Company details
Itsnue is a company based in Bangalore, India, specializing in smart home solutions such as touch switches, door bells, and security devices. They operate via an e-commerce website where customers can browse and purchase products, including options for dealer pricing. The company focuses on integrating technology for home automation, serving individual consumers and potentially businesses seeking security and convenience enhancements. Products emphasize ease of use with features like compatibility with Google and Alexa.
- Headquarters Hyderabad, India
- SectorsTechnology
- Email••••••••
- Website itsnue.com
- Legal Name Riyanue Private Limited
- Date of Incorporation 17 Feb, 2025
- Jurisdiction Bangalore, Karnataka, India
Associated legal entities of Itsnue
Itsnue operates through Riyanue Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Riyanue Private Limited CIN U80200KA2025PTC198089 | Active | 17 Feb 2025 | Bangalore, Karnataka | 2 | View details |
Products & Services of Itsnue
Itsnue offers a comprehensive portfolio of products and services, including Nue Touch Switches, HD Video Door Bell KIT, Nue 2 Touch Switches, Nue 3 Touch Switches, and Digital Door Lock.
Touch-based controls for home lighting and automation
Video doorbell for monitoring and remote access
Compact switches for lighting control in homes
Multi-switch system for integrated home automation
Secure lock with digital access for home entry
Board of directors of Riyanue Private Limited (Itsnue)
Riyanue Private Limited is the primary company behind Itsnue. The board of Riyanue Private Limited currently have 2 directors; the longest-serving is Basavaraju Mendagudli Ashok, appointed in 2025.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Basavaraju Mendagudli Ashok DIN 02790136 | Director | 17 Feb 2025 | 1 yr 8 mo | Riyanue Private Limited |
| Naga Sasikala Anadasu DIN 10952896 | Director | 17 Feb 2025 | 1 yr 8 mo | Riyanue Private Limited |
Competitors of Itsnue
Itsnue has 2 listed competitors in our database, 2 of them funded. They include Cubical and PicoStone.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cubical.in | 2013 | Delhi, India | $1.03M | 10 | IoT-based home automation solutions are developed for residential buildings. | |
| picostone.com | 2016 | Mumbai, India | $293,393 | Smart home devices for appliance control are developed by PicoStone. |
Detailed competitors of Itsnue
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Frequently Asked Questions about Itsnue
Itsnue was founded in 2021.
Itsnue is headquartered in Hyderabad, India. It is registered at Hyderabad, Telangana, India.
Itsnue is a company based in Bangalore, India, specializing in smart home solutions such as touch switches, door bells, and security devices. They operate via an e-commerce website where customers can browse and purchase products, including options for dealer pricing. The company focuses on integrating technology for home automation, serving individual consumers and potentially businesses seeking security and convenience enhancements. Products emphasize ease of use with features like compatibility with Google and Alexa.
Itsnue offers Nue Touch Switches, HD Video Door Bell KIT, Nue 2 Touch Switches, Nue 3 Touch Switches, and Digital Door Lock.
Itsnue operates through Riyanue Private Limited.
The legal entities of Itsnue currently have 2 directors, including Basavaraju Mendagudli Ashok, Naga Sasikala Anadasu.