Joekels

Cape Town, South Africa Founded: 1994 • Age: 32 yrs Acquired By Tata Global Beverages
Tea is retailed and manufactured by Joekels in South Africa.
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors 1 Known backers
Products 3 Services tracked
Competitors 8 Brand Intelligence

About Joekels

Joekels is a company based in Cape Town (South Africa) founded in 1994 was acquired by Tata Global Beverages in June 2005. Joekels offers products and services including Tetley Tea, Laager Rooibos, and Laager Tea4Kidz. Joekels operates in a competitive market with competitors including Peet's Coffee & Tea, Meenakshi Tea House, Warren Tea, Enmasse Tea Merchants and Monatea, among others.

  • Headquarter Cape Town, South Africa
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Joekels Tea Packers (Pty) Ltd
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Joekels

Joekels offers a comprehensive portfolio of products and services, including Tetley Tea, Laager Rooibos, and Laager Tea4Kidz.

Primary

Range of black, green, and herbal teas for everyday consumption

Pure and flavored Rooibos teas with health benefits

Flavored Rooibos for children with added vitamins

Funding Insights of Joekels

Investors in Joekels

Joekels has secured backing from 1 investor. Prominent investors backing the company include Tata Global Beverages.

All
Investor Description Founded Year Domain Location
A conglomerate specializing in tea, coffee, and drinking water products for global markets.
Founded Year Domain Location

Investments & Acquisitions by Joekels

Investments

Financial Statements - Joekels

Joekels Comparisons

+
Add Comparison
Available on Premium

Competitors of Joekels

Joekels operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Peet's Coffee & Tea, Meenakshi Tea House, Warren Tea, Enmasse Tea Merchants and Monatea, among others.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Speciality coffee and tea brand
domain founded_year HQ Location
Tea brand founded in 2001 and based in Jaipur, India.
domain founded_year HQ Location
Tea company in Assam
domain founded_year HQ Location
Enmasse Tea Merchants produces blends and sells organic teas and accessories in Cape Town.
domain founded_year HQ Location
Organic beverages are provided online by Monatea in various flavors.

Latest news on Joekels

Frequently Asked Questions about Joekels

Joekels was founded in 1994.

Joekels is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.

Joekels is a tretailer of tea. Offers tea under several brands including Tea Time, Teeco, Phendula, Southalls etc. It is the third largest tea manufacturer in South Africa. It also supplies about 95 of all the private label tea products in South Africa. It is the only company in South Africa to receive the Global Food Safety Certification FSSC22000. In 2006, Tata Tea acquired 33 stake in the company.

Joekels's top competitors include Peet's Coffee & Tea, Meenakshi Tea House and Monatea.

Joekels offers Tetley Tea, Laager Rooibos, and Laager Tea4Kidz.

Joekels has 1 investor. Key investors include Tata Global Beverages.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available