About Joekels
Joekels is a company based in Cape Town (South Africa) founded in 1994 was acquired by Tata Global Beverages in June 2005.. Joekels offers products and services including Tetley Tea, Laager Rooibos, and Laager Tea4Kidz. Joekels operates in a competitive market with competitors including Peet's Coffee & Tea, Meenakshi Tea House, Warren Tea, Enmasse Tea Merchants and Monatea, among others.
- Headquarter Cape Town, South Africa
-
Sectors
Consumer
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Joekels Tea Packers (Pty) Ltd
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Latest Funding Round
- Investors
-
Employee Count
Employee Count
-
Acquired by
Tata Global Beverages
(Jun 01, 2005)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Joekels
Joekels offers a comprehensive portfolio of products and services, including Tetley Tea, Laager Rooibos, and Laager Tea4Kidz. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Range of black, green, and herbal teas for everyday consumption
Pure and flavored Rooibos teas with health benefits
Flavored Rooibos for children with added vitamins
Funding Insights of Joekels
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Joekels
Joekels has secured backing from 1 investor. Prominent investors backing the company include Tata Global Beverages. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
A conglomerate specializing in tea, coffee, and drinking water products for global markets.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Joekels
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Joekels
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Joekels Comparisons
Competitors of Joekels
Joekels operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Peet's Coffee & Tea, Meenakshi Tea House, Warren Tea, Enmasse Tea Merchants and Monatea, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Speciality coffee and tea brand
|
|
| domain | founded_year | HQ Location |
Tea brand founded in 2001 and based in Jaipur, India.
|
|
| domain | founded_year | HQ Location |
Tea company in Assam
|
|
| domain | founded_year | HQ Location |
Enmasse Tea Merchants produces blends and sells organic teas and accessories in Cape Town.
|
|
| domain | founded_year | HQ Location |
Organic beverages are provided online by Monatea in various flavors.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Frequently Asked Questions about Joekels
When was Joekels founded?
Joekels was founded in 1994.
Where is Joekels located?
Joekels is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.
What does Joekels do?
Joekels is a tretailer of tea. Offers tea under several brands including Tea Time, Teeco, Phendula, Southalls etc. It is the third largest tea manufacturer in South Africa. It also supplies about 95 of all the private label tea products in South Africa. It is the only company in South Africa to receive the Global Food Safety Certification FSSC22000. In 2006, Tata Tea acquired 33 stake in the company.
Who are the top competitors of Joekels?
Joekels's top competitors include Peet's Coffee & Tea, Meenakshi Tea House and Monatea.
What products or services does Joekels offer?
Joekels offers Tetley Tea, Laager Rooibos, and Laager Tea4Kidz.
Who are Joekels's investors?
Joekels has 1 investor. Key investors include Tata Global Beverages.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.