About Joekels
Joekels is a Consumer company based in Cape Town (South Africa) founded in 1994, and was acquired by Tata Global Beverages in June 2005. Tea is retailed and manufactured by Joekels in South Africa. Its website joekels.co.za draws about 11 thousand monthly visits. Joekels offers products and services including Tetley Tea, Laager Rooibos, and Laager Tea4Kidz. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Coffees & Teas. Its legal entity is Joekels Tea Packers (Pty) Ltd. Its competitors include Enmasse Tea Merchants, Monatea and Bokkeveld Rooibos.
Company details
Joekels is a tretailer of tea. Offers tea under several brands including Tea Time, Teeco, Phendula, Southalls etc. It is the third largest tea manufacturer in South Africa. It also supplies about 95 of all the private label tea products in South Africa. It is the only company in South Africa to receive the Global Food Safety Certification FSSC22000. In 2006, Tata Tea acquired 33 stake in the company.
- Headquarters Cape Town, South Africa
- Stage Acquired
- SectorsConsumer
- Website joekels.co.za
- Social LinkedIn
- Acquired by Tata Global Beverages (Jun 2005)
- Legal Name Joekels Tea Packers (Pty) Ltd
- Investors
- Acquired byTata Global Beverages
(Jun 2005)
Products & Services of Joekels
Joekels offers a comprehensive portfolio of products and services, including Tetley Tea, Laager Rooibos, and Laager Tea4Kidz.
Range of black, green, and herbal teas for everyday consumption
Pure and flavored Rooibos teas with health benefits
Flavored Rooibos for children with added vitamins
Investors in Joekels
Joekels has secured backing from 1 investor. Prominent investors backing the company include Tata Global Beverages.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A conglomerate specializing in tea, coffee, and drinking water products for global markets. | 1962 | tataglobalbeverages.com | Kolkata, India |
Investor details for Joekels
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Timeline of Joekels
2 dated milestones of Joekels across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Joekels is founded.
- Exit Acquired by Tata Global Beverages.
Competitors of Joekels
Joekels has 3 listed competitors in our database. They include Enmasse Tea Merchants, Monatea and Bokkeveld Rooibos.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| enmassetea.co.za | 2011 | Cape Town, South Africa | Enmasse Tea Merchants produces blends and sells organic teas and accessories in Cape Town. | |||
| drinkmonatea.com | 2018 | Cape Town, South Africa | Organic beverages are provided online by Monatea in various flavors. | |||
| bokkeveldrooibos.co.za | 2008 | Johannesburg, South Africa | Produces and sells flavored rooibos tea using traditional and modern methods in South Africa. |
Detailed competitors of Joekels
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- Full competitor set
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Web traffic of Joekels
The website of Joekels (joekels.co.za) receives about 11.1K visits a month.
- Monthly visits11.1K
▲ 15.4% vs previous month
Websites whose visitors overlap most with Joekels. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| insightsurvey.co.za | 100% | 1.3K | #11,814,458 | View details |
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Related news about Joekels
Complete news archive for Joekels
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Frequently Asked Questions about Joekels
Joekels was founded in 1994.
Joekels is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.
Joekels is a tretailer of tea. Offers tea under several brands including Tea Time, Teeco, Phendula, Southalls etc. It is the third largest tea manufacturer in South Africa. It also supplies about 95 of all the private label tea products in South Africa. It is the only company in South Africa to receive the Global Food Safety Certification FSSC22000. In 2006, Tata Tea acquired 33 stake in the company.
Joekels's top competitors include Monatea, Enmasse Tea Merchants and Bokkeveld Rooibos.
Joekels offers Tetley Tea, Laager Rooibos, and Laager Tea4Kidz.
Joekels has 1 investor. Key investors include Tata Global Beverages.
Joekels operates through Joekels Tea Packers (Pty) Ltd.
Yes. Joekels was acquired by Tata Global Beverages in June 2005.

