About Joolz
Joolz is a Consumer company based in Amsterdam (Netherlands) founded in 2005 by Emile Kuenen. Baby strollers and accessories are offered by an internet-first brand. Joolz has raised $492.91 thousand across 2 funding rounds from investors including Gimv, ah! Ventures and Mahesh Ahuja. Its chief executive, as recorded, is Emile Kuenen. Its website joolz.com draws about 255 thousand monthly visits. Its focus areas include Retail, Mom & Baby Care, Commerce and Gear. Its competitors include Babymoon and NIMBEL.
Company details
The company was founded in 2005 in Amsterdam, Netherlands, and operates as an internet-first brand in the baby products sector. A catalog of strollers is provided, featuring foldable bumper bars, leg rests, carriers with car seat adapters, footboards, and carrycots. Accessories such as footmuffs, rain covers, holders, trays, bags, wheels, and mattresses are also included. Sustainable fabrics and materials are used in production, with recyclable packaging employed for delivery.
- Total Equity Funding$492.91K (USD)
in 2 rounds
- Latest Funding Round$492.91K (USD), Seed
Aug 2016
- InvestorsGimv
& 6 more
Apps and channels of Joolz
its YouTube channel Joolz has 7.48K subscribers and 30 videos.
Videos from Joolz
The most watched videos on Joolz's YouTube channel, Joolz (7.48K subscribers). Click a video to play it here.
More on Joolz.
Funding Insights of Joolz
Joolz has successfully raised a total of $492.91K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $492.91 thousand completed in August 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $492,914
- Total Rounds 2
- Last Round Seed — $492,914
- Investors Count 7
All 2 funding rounds of Joolz with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2016 | $492,914 | Seed | – | – | |
| Jun 2016 | Private Equity Round | – | – |
7 investors in total: 3 institutional and 4 angel.
Investors in Joolz
Joolz has secured backing from 7 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Gimv, ah! Ventures and Mahesh Ahuja.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech investments are focused on by GSF in India. | gsfindia.com | Delhi, India | ||
Private equity firm | 1980 | gimv.com | Antwerp, Belgium | |
Fundraising is enabled for startups through an investor connection platform. | ahventures.in | Mumbai, India | ||
MA Mahesh Ahuja | unknown_6ce9fb245abc4515a | |||
SP Sri Peddu | unknown_559fdcff6fe74d57b | |||
DK Deepak Kasthwal | unknown_af7af04ccf1a498db | |||
NS Neha Shah | Angel investor and co-founder of iThink Logistics, focusing on tech startups | unknown_e3b88981e71142988 |
Investor details for Joolz
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Joolz
37 people are tracked at Joolz (6 in leadership, 31 in team).
| Name | Role | Group |
|---|---|---|
Emile Kuenen | Founder & CEO | Leadership |
R. Den Hollander | CEO | Leadership |
Irene Muller | Marketing And Brand Director Joolz (mt) | Leadership |
David McMillan | Head Of Design | Leadership |
Robert Stadman | Head Of Product Development | Leadership |
Richard Den Hollander | CEO | Leadership |
Rachella Contrucci | Interim Global Social & Content Lead | Team |
Jill Willuweit - Marketing Management | Regional Marketing Manager Central Europe | Team |
Rosalie Smelt | Product Marketing Manager | Team |
Marc Heerenveen | Visual Designer | Team |
Aida Palma Gonzalez | Marketing Manager Southern Europe At Joolz | Team |
Santiago Bozzi | Marketing Specialist S-eur | Team |
Filine Verhagen | Manager Product Marketing | Team |
Joost Bolt | Program Manager | Team |
Aran Alaei | Manager Product Engineering | Team |
Charlotte Elise Brewin | Visual Designer | Team |
Lise van Rongen | Brand Specialist | Team |
Lucile Cabout | Creative Lead | Team |
Michel Holper-Bos | Senior Industrial Designer | Team |
Anita Krisztina Molnar | Product Owner Digital - Salesforce | Team |
17 more people are available in the full profile.
Complete people profiles for Joolz
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
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Timeline of Joolz
3 dated milestones of Joolz across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Joolz is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $493K.
Competitors of Joolz
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| babymooncarriers.com | 2016 | Nijmegen, Netherlands | Sells ergonomic baby carriers promoting baby growth and ease for parents. | |||
| nimbelcarrier.com | 2022 | Haarlem, Netherlands | Offers ergonomic baby carriers using Exoframe technology for safe child carrying. |
Detailed competitors of Joolz
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- Full competitor set
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Web traffic of Joolz
The website of Joolz (joolz.com) receives about 254.8K visits a month and ranks #183,266 among all websites worldwide, #9,630 in Childcare.
- Monthly visits254.8K
▲ 9.9% vs previous month
- Unique visitors95K
per month
- Global rank#183,266
among all websites
- Category rank#9,630
Lifestyle · Childcare
- Bounce rate43%
- Pages per visit2.8
- Average visit2 min 09 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Joolz. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
my-joolz.com.au | my-joolz.com.au | 100% | #5,627,696 | – | |
kindermaxx.nl | kindermaxx.nl | 99% | #1,272,775 | – | |
newbieandme.co.uk | newbieandme.co.uk | 97% | – | ||
kindermaxx.at | kindermaxx.at | 96% | #1,884,063 | – | |
janeworld.com | janeworld.com | 96% | #293,485 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Joolz
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- 40 similar websites
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Related news about Joolz
Complete news archive for Joolz
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Frequently Asked Questions about Joolz
Joolz was founded in 2005 and raised its 1st funding round 11 years after it was founded.
Joolz is headquartered in Amsterdam, Netherlands.
Emile Kuenen is the CEO of Joolz, as recorded in our data. They have also founded this company.
Joolz is a funded company, having raised a total of $492.91K across 2 funding rounds to date.
The company was founded in 2005 in Amsterdam, Netherlands, and operates as an internet-first brand in the baby products sector. A catalog of strollers is provided, featuring foldable bumper bars, leg rests, carriers with car seat adapters, footboards, and carrycots. Accessories such as footmuffs, rain covers, holders, trays, bags, wheels, and mattresses are also included. Sustainable fabrics and materials are used in production, with recyclable packaging employed for delivery.
Joolz has 7 investors. Key investors include Gimv, ah! Ventures, Mahesh Ahuja, Sri Peddu, and Deepak Kasthwal.
The website of Joolz receives about 255 thousand visits a month and ranks #183,266 among all websites worldwide.