About Jude
Jude is a Healthcare company based in London (United Kingdom) founded in 2021 by Peony Li. Jude is focused on bladder health and protection products. It operates on a Direct-to-Consumer (D2C) and Subscription Services model in Healthcare, Retail, and Technology sectors. Jude has raised $6.41 million across 3 funding rounds from investors including Gov.uk, Reckitt and Eka Ventures. The company has 3 employees. Its chief executive, as recorded, is Peony Li. Its website wearejude.com draws about 245 thousand monthly visits. Jude offers products and services including Supplements, Underwear, Pads, and Liners. Its focus areas include Personal Care and Bladder Health Products. Its legal entity is The Wise Collective Limited. Its competitors include Femeda, Bulkamid and FLY Mama; 1 of its 3 listed competitors has raised funding.
Company details
Jude is dedicated to providing bladder health solutions through supplements and protective products like underwear, pads, and liners. The company operates in the personal care sector, offering science-backed, vegan, and natural ingredients in their formulations. Their products are designed to enhance comfort and confidence for individuals with bladder concerns. Expertly curated by top UK scientists and dieticians, Judes offerings are tailored to support daily routines and empower users.
- Headquarters London, United Kingdom
- Employees 3
- Founders Peony Li
- SectorsHealthcareRetail Technology
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Phone•••• ••••
- Website wearejude.com
- Social LinkedIn Facebook
- Legal Name The Wise Collective Limited
- Total Equity Funding$6.41M (USD)
in 3 rounds
- Latest Funding Round$503.44K (USD), Grant
Sep 2023
- InvestorsGov.uk
& 19 more
- Employee Count3
Products & Services of Jude
Jude offers a comprehensive portfolio of products and services, including Supplements, Underwear, Pads, and Liners.
Supplements are formulated for bladder health and comfort.
Underwear is designed to absorb leaks within seconds.
Pads are ultra-thin and compostable for medium leaks.
Liners are odour-free for occasional sneeze or laughter.
Funding Insights of Jude
Jude has successfully raised a total of $6.41M across 3 strategic funding rounds. The most recent funding activity was a Grant round of $503.44 thousand completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.41M
- Total Rounds 3
- Last Round Grant — $503,440
- First Round $2.17M
(Mar 2022)
- Investors Count 20
All 3 funding rounds of Jude with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2023 | $4.24M | Seed | – | Eka Ventures, Joyance Partners | |
| Sep 2023 | $503,440 | Grant | – | – | |
| Mar 2022 | $2.17M | Seed | – | June Angelides |
20 investors in total: 6 institutional and 14 angel.
Investors in Jude
Jude has secured backing from 20 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Gov.uk, Reckitt and Eka Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused om consumer tech sector | ekavc.com | London, United Kingdom | ||
Venture capital fund focused on tech sectors | joyancepartners.com | San Francisco, United States | ||
Seed-stage tech-focused VC firm investing primarily in the UK | samos.vc | London, United Kingdom | ||
Access VC is operated as a venture capital fund. | access.vc | London, United Kingdom | ||
Online government services and information are provided to users. | 1707 | gov.uk | London, United Kingdom | |
Manufacturer of health and hygiene consumer products. It develops and markets a portfolio of well-known brands across various categories, including household cleaning, personal care, and over-the-counter medications. The company utilizes scientific expertise and consumer insights to create solutions addressing everyday health and hygiene needs. Products are designed for efficacy and are sold globally. | 1840 | reckitt.com | Slough, United Kingdom | |
FP Fiona Pathiraja | Angel investor and founder of Chrissy’s, focusing on social impact startups. | unknown_e241f84e8d5e413e8 | ||
JA June Angelides | Angel investor, ex-VC at Samos Investments, focused on tech startups | unknown_6c0f34c00315439b8 | ||
SB Stephen Bourke | Angel investor, ex-Google, focused on Indian startups and tech innovation | unknown_b37ad2d1f5a8497db | ||
DR David Rowan | Tech journalist, angel investor, and founding editor of WIRED UK. | unknown_ec4d6d2ef77a47a89 |
Investor details for Jude
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Jude
5 people are tracked at Jude (4 in leadership, 1 in team); the tracked headcount is 3.
| Name | Role | Group |
|---|---|---|
Peony Li | Founder & CEO | Leadership |
Anthony Travis | Head Of Finance | Leadership |
Philippa Morgan | Director Of Operations | Leadership |
Andrea Ursini | Director Of Growth | Leadership |
Charlotte Hudson | Customer Experience Manager | Team |
Complete people profiles for Jude
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of Jude
3 dated milestones of Jude across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Jude is founded.
- Funding First funding round of $2.2M.
- Funding Latest funding round, Grant, of $503K.
Competitors of Jude
Jude has 3 listed competitors in our database, 1 of them funded. They include Femeda, Bulkamid and FLY Mama.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| femeda.com | 2003 | York, United Kingdom | $7.74M | 12 | Developer of a disposable device for self-treatment of urinary incontinence | |
| bulkamid.com | 2003 | London, United Kingdom | Provider of the bulking agent for women urinary incontinence | |||
| flymama.co.uk | 2020 | Bolton, United Kingdom | Online platform providing motherhood support, pregnancy guidance, and trauma recovery services. |
Detailed competitors of Jude
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Jude
The website of Jude (wearejude.com) receives about 245.5K visits a month and ranks #244,169 among all websites worldwide, #6,846 in Business Services.
- Monthly visits245.5K
▲ 17.7% vs previous month
- Unique visitors83.3K
per month
- Global rank#244,169
among all websites
- Category rank#6,846
Business and Consumer Services · Business Services
- Bounce rate56%
- Pages per visit1.6
- Average visit53 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with Jude. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| techfundingnews.com | 100% | #188,184 | View details | ||
| yourheights.com | 66% | #486,770 | View details |
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Related news about Jude
Complete news archive for Jude
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Frequently Asked Questions about Jude
Jude was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Jude is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Peony Li is the CEO of Jude, as recorded in our data. They have also founded this company.
Jude is a funded company, having raised a total of $6.41M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.17M, raised on Mar 2022.
Jude has 3 employees.
Jude is dedicated to providing bladder health solutions through supplements and protective products like underwear, pads, and liners. The company operates in the personal care sector, offering science-backed, vegan, and natural ingredients in their formulations. Their products are designed to enhance comfort and confidence for individuals with bladder concerns. Expertly curated by top UK scientists and dieticians, Judes offerings are tailored to support daily routines and empower users.
Jude offers Supplements, Underwear, Pads, and Liners.
Jude has 20 investors. Key investors include Gov.uk, Reckitt, Eka Ventures, Joyance Partners, and Fiona Pathiraja.
Jude operates through The Wise Collective Limited.
The website of Jude receives about 245 thousand visits a month and ranks #244,169 among all websites worldwide.