About Juice Up
Juice Up is a Consumer company based in Delhi (India) founded in 2014 by Chandan Agarwal, Manu Bhasin, and Riju Gupta. Cold-pressed juices are manufactured and retailed through multiple channels. Juice Up has raised $2.15 million across 2 funding rounds from investors including Siddhartha Gupta, Ashvin Chadha and Riju Gupta. The company has 10 employees. Its Indian entity Fresh Food Concepts Private Limited reported revenue of ₹4.13 Cr. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Juices and Dilutables. Its competitors include Raw Pressery, The Fresh Press and Rejoov; 3 of its 3 listed competitors have raised funding.
Company details
Juice Up is a multi-channel cold-pressed juices manufacturer and retailer. The companys flagship product Juice Up is a 100 percent raw, natural and fresh cold pressed juice which has no added preservative, additive, flavor, colors, or sugars and comes in six flavors. All its juices on an average contain about one kilogram of fruits and vegetables and can give adequate calories for the consumer without corresponding sugars to replace a meal. The company has a manufacturing unit in Noida with a corporate presence in Delhi. Besides a web presence, its also available at offline outlets such as Fat Lulus, Olive, Bohemia, Studioprana, The Potbelly. Claims that most of its customers take a monthly subscription which costs Rs 3000 for 30 juices. Launched in mid-November 2014 through food events and the company is shipping about 15,000 juices a month as of Feb 2015. Focusing on Delhi NCR region at present. Raised 2M in angel funding from Angel Investors - Siddhartha Gupta, Ashwin Chadha.
- Headquarters Delhi, India
- Employees 10
- Founders Chandan Agarwal, Manu Bhasin, Riju Gupta
- SectorsConsumer
- Website juiceup.today
- Social X Facebook
- Legal Name Fresh Food Concepts Private Limited
- Date of Incorporation 21 Aug, 2014
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹4.13 Cr
FY 2024 · +1% YoY
- Net Loss-₹90,204
FY 2024 · 0% margin
- EBITDA₹24.9 Lakh
FY 2024 · 6% margin
- Total Equity Funding$2.15M (USD)
in 2 rounds
- Latest Funding Round$153.54K (USD), Angel Round
Oct 2017
- Employee Count10
Associated legal entities of Juice Up
Juice Up operates through Fresh Food Concepts Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Fresh Food Concepts Private Limited CIN U15122DL2014PTC270651 | Active | 21 Aug 2014 | New Delhi, Delhi | ₹4.1 Cr | 10 | 4 | View details |
Funding Insights of Juice Up
Juice Up has successfully raised a total of $2.15M across 2 strategic funding rounds. The most recent funding activity was a Angel Round of $153.54 thousand completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.15M
- Total Rounds 2
- Last Round Angel Round — $153,536
- First Round $2M
(Dec 2016)
- Investors Count 5
All 2 funding rounds of Juice Up with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2017 | $153,536 | Angel Round | – | Siddhartha Gupta | – |
| Dec 2016 | $2M | Seed | – | Ashvin Chadha, Siddhartha Gupta |
5 investors in total: 0 institutional and 5 angel.
Investors in Juice Up
Juice Up has secured backing from 5 investors, including angel investors. Prominent investors backing the company include Siddhartha Gupta, Ashvin Chadha and Riju Gupta.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
SG Siddhartha Gupta | Angel investor and entrepreneur, focused on tech startups, ex-CEO of Mercer India. | unknown_3d401e903dc04036b | ||
AC Ashvin Chadha | Angel investor, co-founder of Anicut Capital, focused on early-stage startups | unknown_7373c409b59a436a9 | ||
RG Riju Gupta | Angel investor and entrepreneur, co-founder of Turtlemint, focused on insurtech | unknown_fd8db5af85fc43658 | ||
KA Ketki Agarwal | unknown_7214ddcf8e524e9e8 | |||
KB Kavita Bhasin | unknown_a87f6b57fe664628b |
Investor details for Juice Up
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Fresh Food Concepts Private Limited (Juice Up)
Fresh Food Concepts Private Limited is the primary company behind Juice Up. The board of Fresh Food Concepts Private Limited currently have 4 directors; the longest-serving is Riju Gupta, appointed in 2014. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Riju Gupta DIN 00062456 | Director | 21 Aug 2014 | 12 yrs 2 mo | Fresh Food Concepts Private Limited |
| Siddhartha Gupta DIN 00020443 | Director | 02 Nov 2016 | 10 yrs | Fresh Food Concepts Private Limited |
| Manu Bhasin DIN 08055671 | Director | 27 Jan 2018 | 8 yrs 9 mo | Fresh Food Concepts Private Limited |
| Rahul Bhasin DIN 01341514 | Director | 15 Jan 2019 | 7 yrs 9 mo | Fresh Food Concepts Private Limited |
People of Juice Up
3 people are tracked at Juice Up (3 in leadership); the tracked headcount is 10.
| Name | Role | Group |
|---|---|---|
Chandan Agarwal | Co-Founder | Leadership |
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Juice Up
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Juice Up
Figures of Fresh Food Concepts Private Limited, the primary company behind Juice Up, for FY 2024. Revenue was ₹4.13 Cr (+1% year on year). Net loss was -₹90,204 (0% margin). EBITDA was ₹24.9 Lakh (6% margin). Revenue has grown at a compounded annual rate of +61% over three years and +4% over five years.
- ₹4.13 CrRevenue · FY 2024 · +1% YoY
- -₹90,204Net loss · 0% margin
- ₹24.9 LakhEBITDA · 6% margin
- ₹1.6 LakhPaid-up capital
- 10Employees (provident fund records)
- +61%Revenue CAGR, 3 years
- +4%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Fresh Food Concepts Private Limited are on its company page.
Detailed financial statements for Juice Up
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Juice Up
3 dated milestones of Juice Up across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Juice Up is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Angel Round, of $154K.
Competitors of Juice Up
Juice Up has 3 listed competitors in our database, 3 of them funded. They include Raw Pressery, The Fresh Press and Rejoov.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rawpressery.com | 2013 | Mumbai, India | $32.81M | 381 | Brand of cold-pressed juices | |
| thefreshpress.in | 2018 | Mumbai, India | $240,038 | 23 | Cold-pressed juices and natural fruit-based products are offered. | |
| rejoov.in | 2015 | Bengaluru, India | $327,582 | 13 | Cold pressed juice as a supplement to a meal |
Detailed competitors of Juice Up
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Juice Up (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Juice Up
Complete news archive for Juice Up
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Juice Up
Juice Up was founded in 2014 and raised its 1st funding round 2 years after it was founded.
Juice Up is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Juice Up is a funded company, having raised a total of $2.15M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Dec 2016.
Juice Up has 10 employees.
The primary company behind Juice Up, Fresh Food Concepts Private Limited, reported revenue of ₹4.13 Cr for FY 2024, up 1% year on year.
Juice Up is a multi-channel cold-pressed juices manufacturer and retailer. The companys flagship product Juice Up is a 100 percent raw, natural and fresh cold pressed juice which has no added preservative, additive, flavor, colors, or sugars and comes in six flavors. All its juices on an average contain about one kilogram of fruits and vegetables and can give adequate calories for the consumer without corresponding sugars to replace a meal. The company has a manufacturing unit in Noida with a corporate presence in Delhi. Besides a web presence, its also available at offline outlets such as Fat Lulus, Olive, Bohemia, Studioprana, The Potbelly. Claims that most of its customers take a monthly subscription which costs Rs 3000 for 30 juices. Launched in mid-November 2014 through food events and the company is shipping about 15,000 juices a month as of Feb 2015. Focusing on Delhi NCR region at present. Raised 2M in angel funding from Angel Investors - Siddhartha Gupta, Ashwin Chadha.
Juice Up's top competitors include Raw Pressery, The Fresh Press and Rejoov.
Juice Up has 5 investors. Key investors include Siddhartha Gupta, Ashvin Chadha, Riju Gupta, Ketki Agarwal, and Kavita Bhasin.
Juice Up operates through Fresh Food Concepts Private Limited.
The legal entities of Juice Up currently have 4 directors, including Siddhartha Gupta, Manu Bhasin, Riju Gupta and others.