About Justin's
Justin's is a Consumer company based in Boulder (United States) founded in 2004 by Justin Gold, and was acquired by Forward Consumer Partners in October 2025. Peanut butter products are manufactured and sold by Justins. Justin's has raised $48.72 million across 3 funding rounds from investors including Hormel Foods and Forward Consumer Partners. Its chief executive, as recorded, is Justin Gold. Its website justins.com draws about 36 thousand monthly visits. Justin's offers products and services including Nut Butters, Nut Butter Cups, and Chocolate Candy Pieces. Its focus areas include Food and Agriculture, Food & Beverage Products, Dairy and Butter and Ghee. Its legal entity is Hormel Foods Corporation. Its competitors include HP Hood, Nutella and Maple Hill; 1 of its 3 listed competitors has raised funding.
Company details
Justins was founded in 2004 in Boulder, United States, as a manufacturer of peanut butter-based items. Operations focus on producing nut butters, peanut butter cups, snack packs, and organic chocolate varieties. Distribution occurs through an online platform and retailers including Whole Foods, Target, Starbucks, Big Y, Earth Fare, and Fairway. Following acquisition in 2016, it functions as a subsidiary of Hormel Foods within the food sector.
- Headquarters Boulder, United States
- Founders Justin Gold
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
- Website justins.com
- Social LinkedIn X Facebook Instagram
- Acquired by Hormel Foods (May 2016)
- Legal Name Hormel Foods Corporation
- Total Equity Funding$48.72M (USD)
in 3 rounds
- Latest Funding Round$750K (USD), Series A
Mar 2018
- InvestorsHormel Foods
& 1 more
- Acquired by
Products & Services of Justin's
Justin's offers a comprehensive portfolio of products and services, including Nut Butters, Nut Butter Cups, and Chocolate Candy Pieces.
Peanut and almond spreads made from quality ingredients for daily use.
Peanut, almond, and cashew cups for snacking and desserts.
Pieces crafted with natural flavors for consumer enjoyment.
Funding Insights of Justin's
Justin's has successfully raised a total of $48.72M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $750 thousand completed in March 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $48.72M
- Total Rounds 3
- Last Round Series A — $750,000
- First Round $947,500
(May 2009)
All 3 funding rounds of Justins with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2018 | $750,000 | Series A | – | – | – |
| Oct 2013 | $47.02M | Series A | – | – | – |
| May 2009 | $947,500 | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Justin's
Justin's has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Hormel Foods and Forward Consumer Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment support is provided to build enduring consumer brands. | 2023 | forwardconsumerpartners.com | Greenwich, United States | |
Food products are manufactured and distributed internationally. | 1891 | hormelfoods.com | Austin, United States |
Investor details for Justins
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People of Justin's
1 people are tracked at Justin's (1 in leadership).
| Name | Role | Group |
|---|---|---|
Justin Gold | Founder & CEO | Leadership |
Complete people profiles for Justin's
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- Team structure
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Timeline of Justin's
5 dated milestones of Justin's across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Justin's is founded.
- Funding First funding round of $948K.
- Exit Acquired by Hormel Foods.
- Funding Latest funding round, Series A, of $750K.
- Exit Acquired by Forward Consumer Partners.
Competitors of Justin's
Justin's has 3 listed competitors in our database, 1 of them funded. They include HP Hood, Nutella and Maple Hill.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hood.com | 1846 | Lynnfield, United States | 2,948 | Brand of dairy products | ||
| nutella.com | 1946 | Parsippany Troy Hills, United States | 1,416 | Produces and sells chocolate spreads, biscuits, and ice cream for consumers worldwide. | ||
| maplehill.com | 2009 | Kinderhook, United States | $32.5M | 17 | Organic dairy products are manufactured and supplied by Maple Hill. |
Detailed competitors of Justins
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Web traffic of Justin's
The website of Justin's (justins.com) receives about 36.4K visits a month and ranks #1,105,403 among all websites worldwide, #7,073 in Groceries.
- Monthly visits36.4K
▲ 56.9% vs previous month
- Unique visitors12K
per month
- Global rank#1,105,403
among all websites
- Category rank#7,073
Food and Drink · Groceries
- Bounce rate38%
- Pages per visit2.2
- Average visit1 min 26 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Justin's. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
shopsunridgefarms.com | shopsunridgefarms.com | 100% | #1,707,757 | – | |
elsstore.com | elsstore.com | 97% | – | ||
candyblog.net | candyblog.net | 94% | #1,533,034 | – | |
| fairwaymarket.com | 80% | 158.4K | #236,237 | View details | |
| choczero.com | 64% | 680.7K | #99,992 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Justin's
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- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Justin's (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Justin's
Complete news archive for Justins
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Frequently Asked Questions about Justin's
Justin's was founded in 2004 and raised its 1st funding round 5 years after it was founded.
Justin's is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Justin Gold is the CEO of Justin's, as recorded in our data. They have also founded this company.
Justin's is a funded company, having raised a total of $48.72M across 3 funding rounds to date. The company's 1st funding round was a Seed of $947.5K, raised on May 2009.
Justins was founded in 2004 in Boulder, United States, as a manufacturer of peanut butter-based items. Operations focus on producing nut butters, peanut butter cups, snack packs, and organic chocolate varieties. Distribution occurs through an online platform and retailers including Whole Foods, Target, Starbucks, Big Y, Earth Fare, and Fairway. Following acquisition in 2016, it functions as a subsidiary of Hormel Foods within the food sector.
Justin's's top competitors include HP Hood, Maple Hill and Nutella.
Justin's offers Nut Butters, Nut Butter Cups, and Chocolate Candy Pieces.
Justin's has 2 investors. Key investors include Hormel Foods, and Forward Consumer Partners.
Justin's operates through Hormel Foods Corporation.
Yes. Justin's was acquired by Hormel Foods in May 2016.