About Justin's
Justin's is a company based in Boulder (United States) founded in 2004 by Justin Gold was acquired by Forward Consumer Partners in October 2025.. Justin's has raised $48.72 million across 3 funding rounds from investors including Hormel Foods and Forward Consumer Partners. Justin's offers products and services including Nut Butters, Nut Butter Cups, and Chocolate Candy Pieces. Justin's operates in a competitive market with competitors including Milky Mist Dairy Food, HP Hood, Nutella, Maple Hill and La Terra Fina, among others.
- Headquarter Boulder, United States
- Founders Justin Gold
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Hormel Foods Corporation
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$48.72 M (USD)
in 3 rounds
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Latest Funding Round
$750 K (USD), Series A
Mar 21, 2018
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Investors
Hormel Foods
& 1 more
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Employee Count
Employee Count
- Acquired by
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Products & Services of Justin's
Justin's offers a comprehensive portfolio of products and services, including Nut Butters, Nut Butter Cups, and Chocolate Candy Pieces. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Peanut and almond spreads made from quality ingredients for daily use.
Peanut, almond, and cashew cups for snacking and desserts.
Pieces crafted with natural flavors for consumer enjoyment.
Funding Insights of Justin's
Justin's has successfully raised a total of $48.72M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $750 thousand completed in March 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $750,000
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First Round
First Round
(15 May 2009)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2018 | Amount | Series A - Justin's | Valuation |
investors |
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| Oct, 2013 | Amount | Series A - Justin's | Valuation |
investors |
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| May, 2009 | Amount | Seed - Justin's | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Justin's
Justin's has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Hormel Foods and Forward Consumer Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment support is provided to build enduring consumer brands.
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Founded Year | Domain | Location | |
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Food products are manufactured and distributed internationally.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Justin's
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Justins
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Justin's Comparisons
Competitors of Justin's
Justin's operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Milky Mist Dairy Food, HP Hood, Nutella, Maple Hill and La Terra Fina, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Brand of dairy products
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| domain | founded_year | HQ Location |
Brand of dairy products
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| domain | founded_year | HQ Location |
Produces and sells chocolate spreads, biscuits, and ice cream for consumers worldwide.
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| domain | founded_year | HQ Location |
Organic dairy products are manufactured and supplied by Maple Hill.
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| domain | founded_year | HQ Location |
Manufactures and markets dips & spreads
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| domain | founded_year | HQ Location |
Organic hummus and food dips are produced by Hope Foods.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Justin's
Frequently Asked Questions about Justin's
When was Justin's founded?
Justin's was founded in 2004 and raised its 1st funding round 5 years after it was founded.
Where is Justin's located?
Justin's is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Who is the current CEO of Justin's?
Justin Gold is the current CEO of Justin's. They have also founded this company.
Is Justin's a funded company?
Justin's is a funded company, having raised a total of $48.72M across 3 funding rounds to date. The company's 1st funding round was a Seed of $947.5K, raised on May 15, 2009.
What does Justin's do?
Justins was founded in 2004 in Boulder, United States, as a manufacturer of peanut butter-based items. Operations focus on producing nut butters, peanut butter cups, snack packs, and organic chocolate varieties. Distribution occurs through an online platform and retailers including Whole Foods, Target, Starbucks, Big Y, Earth Fare, and Fairway. Following acquisition in 2016, it functions as a subsidiary of Hormel Foods within the food sector.
Who are the top competitors of Justin's?
Justin's's top competitors include HP Hood, Maple Hill and Hope Foods.
What products or services does Justin's offer?
Justin's offers Nut Butters, Nut Butter Cups, and Chocolate Candy Pieces.
Who are Justin's's investors?
Justin's has 2 investors. Key investors include Hormel Foods, and Forward Consumer Partners.