Juvela

Liverpool, United Kingdom Founded: 1997 • Age: 29 yrs Acquired By S-Ventures
Internet first brand of gluten free breads, biscuits, pizza bases, flour mixes oats

About Juvela

Juvela is a Consumer company based in Liverpool (United Kingdom) founded in 1997, and was acquired by S-Ventures in December 2022. Internet first brand of gluten free breads, biscuits, pizza bases, flour mixes oats. Juvela offers products and services including Gluten-Free Bread, Breakfast Cereals & Oats, Pasta, Flour Mixes, and Flatbreads. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Internet First Brand. Its legal entity is JUVELA LIMITED. Its competitors include Nurture Brands, Castell Howell and Julienne Bruno; 2 of its 3 listed competitors have raised funding.

Company details

Juvela was founded in 1997 in Liverpool, United Kingdom. A selection of gluten-free items, including breads, biscuits, pizza bases, flour mixes, and oats, is manufactured and distributed through an internet-first approach. Operations are centered in the food sector, with products targeted at gluten-intolerant consumers. Sales are facilitated via the domain juvela.co.uk, under the leadership of Managing Director Joe Mitchell.

  • Headquarters Liverpool, United Kingdom
  • Stage Acquired
  • Sectors
    Consumer
  • Email
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  • Phone
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  • Website juvela.co.uk
  • Social LinkedIn X Facebook Instagram
  • Acquired by S-Ventures (Dec 2022)
  • Legal Name Juvela Limited
  • Date of Incorporation 13 Mar, 2007
  • Jurisdiction LIVERPOOL
Key Metrics

Products & Services of Juvela

Juvela offers a comprehensive portfolio of products and services, including Gluten-Free Bread, Breakfast Cereals & Oats, Pasta, Flour Mixes, and Flatbreads.

Gluten-Free Bread
Baked Goods

Bread for coeliac patients to enjoy safe daily consumption.

Breakfast Cereals & Oats
Breakfast Items

Cereals and oats designed for gluten-free morning meals.

Pasta
Carbohydrates

Pasta options for gluten-free cooking and meals.

Flour Mixes
Baking Ingredients

Mixes for baking gluten-free recipes at home.

Flatbreads
Baked Goods

Flatbreads suitable for gluten-free diets and quick preparation.

Investors in Juvela

Juvela has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include S-Ventures.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Private equity firm investing in consumer sectors
s-venturesplc.comLondon, United Kingdom
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Investor details for Juvela

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People of Juvela

1 people are tracked at Juvela (1 in leadership).

NameRoleGroup
Joe Mitchell
Managing DirectorLeadership
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Timeline of Juvela

2 dated milestones of Juvela across 25 years, from founding to its latest funding, stage changes and deals.

  1. Founded Juvela is founded.
  2. Exit Acquired by S-Ventures.

Competitors of Juvela

Juvela has 3 listed competitors in our database, 2 of them funded. They include Nurture Brands, Castell Howell and Julienne Bruno.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
nurturebrands.com2019London, United Kingdom$18.61M23
Multi-category grocery supplies are offered via an internet-first brand.
castellhowellfoods.co.uk1988Llanelli, United Kingdom654
Food wholesaling and catering solutions are provided across UK regions.
juliennebruno.com2020London, United Kingdom$7.29M21
Plant-based multi-category food and beverage products are offered.
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Detailed competitors of Juvela

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Web traffic of Juvela

The website of Juvela (juvela.co.uk) receives about 5.2K visits a month.

  • Monthly visits
    5.2K

    ▼ 45.8% vs previous month

Similar websites

Websites whose visitors overlap most with Juvela. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
glutafin.co.uk
glutafin.co.uk
100%
#1,275,617–
glutenfree-foods.co.uk
glutenfree-foods.co.uk
81%
–
wheat-free.org
wheat-free.org
79%
#4,554,762–
geniusglutenfree.com
geniusglutenfree.com
74%
–
sainsbury.co.uk
sainsbury.co.uk
60%
–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 13 similar websites and full traffic analytics for Juvela

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  • 13 similar websites
  • Audience overlap
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Related news about Juvela

S-Ventures acquires international food company Hero UK Ltd
Directorstalkinterviews β€’ 3 years ago
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Frequently Asked Questions about Juvela

Juvela was founded in 1997.

Juvela is headquartered in Liverpool, United Kingdom.

Juvela was founded in 1997 in Liverpool, United Kingdom. A selection of gluten-free items, including breads, biscuits, pizza bases, flour mixes, and oats, is manufactured and distributed through an internet-first approach. Operations are centered in the food sector, with products targeted at gluten-intolerant consumers. Sales are facilitated via the domain juvela.co.uk, under the leadership of Managing Director Joe Mitchell.

Juvela's top competitors include Nurture Brands, Castell Howell and Julienne Bruno.

Juvela offers Gluten-Free Bread, Breakfast Cereals & Oats, Pasta, Flour Mixes, and Flatbreads.

Juvela has 1 investor. Key investors include S-Ventures.

Juvela operates through Juvela Limited.

Yes. Juvela was acquired by S-Ventures in December 2022.

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