About Juvela
Juvela is a Consumer company based in Liverpool (United Kingdom) founded in 1997, and was acquired by S-Ventures in December 2022. Internet first brand of gluten free breads, biscuits, pizza bases, flour mixes oats. Juvela offers products and services including Gluten-Free Bread, Breakfast Cereals & Oats, Pasta, Flour Mixes, and Flatbreads. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Internet First Brand. Its legal entity is JUVELA LIMITED. Its competitors include Nurture Brands, Castell Howell and Julienne Bruno; 2 of its 3 listed competitors have raised funding.
Company details
Juvela was founded in 1997 in Liverpool, United Kingdom. A selection of gluten-free items, including breads, biscuits, pizza bases, flour mixes, and oats, is manufactured and distributed through an internet-first approach. Operations are centered in the food sector, with products targeted at gluten-intolerant consumers. Sales are facilitated via the domain juvela.co.uk, under the leadership of Managing Director Joe Mitchell.
- Headquarters Liverpool, United Kingdom
- Stage Acquired
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website juvela.co.uk
- Social LinkedIn X Facebook Instagram
- Acquired by S-Ventures (Dec 2022)
- Legal Name Juvela Limited
- Date of Incorporation 13 Mar, 2007
- Jurisdiction LIVERPOOL
- Investors
- Acquired byS-Ventures
(Dec 2022)
Products & Services of Juvela
Juvela offers a comprehensive portfolio of products and services, including Gluten-Free Bread, Breakfast Cereals & Oats, Pasta, Flour Mixes, and Flatbreads.
Bread for coeliac patients to enjoy safe daily consumption.
Cereals and oats designed for gluten-free morning meals.
Pasta options for gluten-free cooking and meals.
Mixes for baking gluten-free recipes at home.
Flatbreads suitable for gluten-free diets and quick preparation.
Investors in Juvela
Juvela has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include S-Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm investing in consumer sectors | s-venturesplc.com | London, United Kingdom |
Investor details for Juvela
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People of Juvela
1 people are tracked at Juvela (1 in leadership).
| Name | Role | Group |
|---|---|---|
Joe Mitchell | Managing Director | Leadership |
Complete people profiles for Juvela
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Timeline of Juvela
2 dated milestones of Juvela across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Juvela is founded.
- Exit Acquired by S-Ventures.
Competitors of Juvela
Juvela has 3 listed competitors in our database, 2 of them funded. They include Nurture Brands, Castell Howell and Julienne Bruno.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nurturebrands.com | 2019 | London, United Kingdom | $18.61M | 23 | Multi-category grocery supplies are offered via an internet-first brand. | |
| castellhowellfoods.co.uk | 1988 | Llanelli, United Kingdom | 654 | Food wholesaling and catering solutions are provided across UK regions. | ||
| juliennebruno.com | 2020 | London, United Kingdom | $7.29M | 21 | Plant-based multi-category food and beverage products are offered. |
Detailed competitors of Juvela
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Web traffic of Juvela
The website of Juvela (juvela.co.uk) receives about 5.2K visits a month.
- Monthly visits5.2K
▼ 45.8% vs previous month
Websites whose visitors overlap most with Juvela. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
glutafin.co.uk | glutafin.co.uk | 100% | #1,275,617 | β | |
glutenfree-foods.co.uk | glutenfree-foods.co.uk | 81% | β | ||
wheat-free.org | wheat-free.org | 79% | #4,554,762 | β | |
geniusglutenfree.com | geniusglutenfree.com | 74% | β | ||
sainsbury.co.uk | sainsbury.co.uk | 60% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 13 similar websites and full traffic analytics for Juvela
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- 13 similar websites
- Audience overlap
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Related news about Juvela
Complete news archive for Juvela
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Frequently Asked Questions about Juvela
Juvela was founded in 1997.
Juvela is headquartered in Liverpool, United Kingdom.
Juvela was founded in 1997 in Liverpool, United Kingdom. A selection of gluten-free items, including breads, biscuits, pizza bases, flour mixes, and oats, is manufactured and distributed through an internet-first approach. Operations are centered in the food sector, with products targeted at gluten-intolerant consumers. Sales are facilitated via the domain juvela.co.uk, under the leadership of Managing Director Joe Mitchell.
Juvela's top competitors include Nurture Brands, Castell Howell and Julienne Bruno.
Juvela offers Gluten-Free Bread, Breakfast Cereals & Oats, Pasta, Flour Mixes, and Flatbreads.
Juvela has 1 investor. Key investors include S-Ventures.
Juvela operates through Juvela Limited.
Yes. Juvela was acquired by S-Ventures in December 2022.

