Kajabi

Irvine, United States Founded: 2010 • Age: 16 yrs
Cloud-based software solution to create online courses
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About Kajabi

Kajabi is a company based in Irvine (United States) founded in 2010 by Kenny Rueter.. Kajabi has raised $550 million across 2 funding rounds from investors including TPG, insightsoftware and Owl Rock. Kajabi has completed 1 acquisition, including Vibely. Kajabi offers products and services including Online Courses, Coaching, Memberships, Communities, and Newsletters. Kajabi operates in a competitive market with competitors including Hotmart, Classplus, HoneyBook, Thinkific and Cosmofeed, among others.

  • Headquarter Irvine, United States
  • Founders Kenny Rueter
  • Stage Unicorn
  • Sectors
    Education
    Retail Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Kajabi, Llc
Operational Areas
Education → Higher & Professional Education
Retail → E-Commerce Technology & Services
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $550 M (USD)

    in 2 rounds

  • Latest Funding Round
    $550 M (USD), Series A

    May 04, 2021

  • Investors
    TPG

    & 6 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
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Products & Services of Kajabi

Kajabi offers a comprehensive portfolio of products and services, including Online Courses, Coaching, Memberships, Communities, and Newsletters. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tool for creating and selling educational content online

Platform for delivering personalized coaching programs

System for managing exclusive member experiences

Tool for building interactive user communities

AI-powered system for engaging subscribers

People of Kajabi
Headcount 200-500
Employee Profiles 41
Employee Profiles
People
Kenny Rueter
CEO & co-Founder
People
Adedeji X.
Web Designing
People
Brent Totty
Principal Product Manager - Creator Tools
People
Khoa Nguyen Nguyen
Senior Manager Of Workforce Operations And Quality Assurance

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Funding Insights of Kajabi

Kajabi has successfully raised a total of $550M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $550 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $550.0M
  • First Round
  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2021 Amount Series A - Kajabi Valuation Tiger Global Management
Nov, 2019 Amount Seed - Kajabi Valuation Spectrum Equity
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Kajabi

Kajabi has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include TPG, insightsoftware and Owl Rock. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture and private equity investments are managed with global diversification.
Founded Year Domain Location
Fund of funds focused on pre-seed and seed-stage companies
Founded Year Domain Location
Private equity and debt financing are provided to mid-market companies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Kajabi

Kajabi has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Vibely. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Social challenges are facilitated via an online platform for users.
2019
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Kajabi

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Kajabi Comparisons

Employees
+
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Competitors of Kajabi

Kajabi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hotmart, Classplus, HoneyBook, Thinkific and Cosmofeed, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based eCommerce solution that enables merchants to sell digital products
domain founded_year HQ Location
White-label online coaching platform is provided for educators.
domain founded_year HQ Location
Client workflows are automated and managed by HoneyBook software.
domain founded_year HQ Location
Online academies are built for courses, products, and communities.
domain founded_year HQ Location
Platform offering a suite of products for creators and soloprenuers to monetize digital content
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Kajabi

Frequently Asked Questions about Kajabi

When was Kajabi founded?

Kajabi was founded in 2010 and raised its 1st funding round 9 years after it was founded.

Where is Kajabi located?

Kajabi is headquartered in Irvine, United States. It is registered at Irvine, California, United States.

Who is the current CEO of Kajabi?

Ahad Khan is the current CEO of Kajabi.

Is Kajabi a funded company?

Kajabi is a funded company, having raised a total of $550M across 2 funding rounds to date.

What does Kajabi do?

Kajabi was founded in 2010 in Irvine, United States, and operates in the e-learning and online commerce sector. Cloud-based tools are offered to merchants for building customizable storefronts that sell online courses, digital products, and memberships. Services include landing page creation, email marketing integration, membership management, and payment processing. Operations focus on responsive design and scalable features across various packages.

Who are the top competitors of Kajabi?

Kajabi's top competitors include Hotmart, HoneyBook and Classplus.

What products or services does Kajabi offer?

Kajabi offers Online Courses, Coaching, Memberships, Communities, and Newsletters.

How many acquisitions has Kajabi made?

Kajabi has made 1 acquisition, including Vibely.

Who are Kajabi's investors?

Kajabi has 7 investors. Key investors include TPG, insightsoftware, Owl Rock, Tiger Global, and Meritech Capital.

What is Kajabi's valuation?

The valuation of Kajabi is $2B as of May 2021.

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