About Keeco
Keeco is a Consumer company based in New York (United States) founded in 1976. Internet-first brand offering bed. Keeco has completed 1 acquisition, including Ellery Homestyles. Its chief executive, as recorded, is Chris Grassi. Keeco offers products and services including Pillows, Comforters, and Mattress Pads. Its focus areas include Retail, Home Improvements, B2C Commerce and Furniture. Its legal entity is Live Comfortably, LLC. Its competitors include Bearaby, Nestig and BreathableBaby; 1 of its 3 listed competitors has raised funding.
Company details
Keeco was established in 1976 in New York, United States, and functions as an internet-first brand within the home goods sector. A range of products is provided, encompassing beds, basic and utility bedding, kitchen textiles, table linens, and patio mats. Operations focus on direct-to-consumer distribution via the domain keecohome.com. Leadership is provided by Chris Grassi, serving as President, CEO, Board Member, and Majority Principal.
- Headquarters New York, United States
- SectorsConsumer
- Website keecohome.com
- Social LinkedIn
- Legal Name Live Comfortably, Llc
- Investments & Acquisitions
Products & Services of Keeco
Keeco offers a comprehensive portfolio of products and services, including Pillows, Comforters, and Mattress Pads.
Premium pillows designed for comfort and support.
High-quality comforters made from ethically sourced materials.
Protective pads enhancing mattress durability and comfort.
People of Keeco
36 people are tracked at Keeco (19 in leadership, 17 in team).
| Name | Role | Group |
|---|---|---|
Chris Grassi | President & CEO & Board Member & Majority Principa | Leadership |
Melissa Steeves | VP Of Sales, Walmart US Team Lead | Leadership |
Nick Goff | Director, Analytics | Leadership |
Paul Martins | VP Of Operations | Leadership |
Usman Shafi | Vice President Operations | Leadership |
Eric Robinson | VP Business Planning + Business Execution | Leadership |
Jackie Cleary-Palazzo | Design And Merchandising Director | Leadership |
Mandy J. Talbert | Vice President, Brands & Merchandising | Leadership |
Ken Taylor | Chief Financial Officer | Leadership |
Ken Woung | Chief Operating Officer | Leadership |
Whitney McIntosh | VP Sales - National Accounts | Leadership |
Gary Davidson | Chief Business Officer | Leadership |
Hope Margala | Chief Executive Officer | Leadership |
Amy Price | Chief Commercial Officer | Leadership |
Russell Benson | Vice President, Hospitality | Leadership |
Steven Henderson | Chief Marketing Officer | Leadership |
Eric Babcock | Director, Business Execution | Leadership |
Shannon Walsh | Digital Marketing Director | Leadership |
Emily Kelly | Director Of Merchandising | Leadership |
Sarah Foré | Business Execution Manager | Team |
16 more people are available in the full profile.
Complete people profiles for Keeco
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Investments & Acquisitions by Keeco
Keeco has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Ellery Homestyles.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Home fashion products are manufactured and supplied by Ellery Homestyles. | elleryhomestyles.com | New York, United States | 1924 | Sep 2018 | β’β’β’β’ |
Complete acquisition details for Keeco
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Timeline of Keeco
2 dated milestones of Keeco across 42 years, from founding to its latest funding, stage changes and deals.
- Founded Keeco is founded.
- Acquisition Acquires Ellery Homestyles.
Competitors of Keeco
Keeco has 3 listed competitors in our database, 1 of them funded. They include Bearaby, Nestig and BreathableBaby.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bearaby.com | 2018 | New York, United States | Internet first brand of bedding products | |||
| nestig.com | 2019 | New York, United States | $1.3M | 12 | Internet first brand offering baby bedding | |
| breathablebaby.com | 2002 | Eagan, United States | Baby safety products are designed and manufactured for parents. |
Detailed competitors of Keeco
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- Full competitor set
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Keeco (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Keeco
Complete news archive for Keeco
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Frequently Asked Questions about Keeco
Keeco was founded in 1976.
Keeco is headquartered in New York, United States. It is registered at New York, New York, United States.
Chris Grassi is the CEO of Keeco, as recorded in our data.
Keeco was established in 1976 in New York, United States, and functions as an internet-first brand within the home goods sector. A range of products is provided, encompassing beds, basic and utility bedding, kitchen textiles, table linens, and patio mats. Operations focus on direct-to-consumer distribution via the domain keecohome.com. Leadership is provided by Chris Grassi, serving as President, CEO, Board Member, and Majority Principal.
Keeco's top competitors include Bearaby, Nestig and BreathableBaby.
Keeco offers Pillows, Comforters, and Mattress Pads.
Keeco has made 1 acquisition, including Ellery Homestyles.
Keeco operates through Live Comfortably, Llc.

