Keel

London, United Kingdom Founded: 2022 • Age: 4 yrs
Keel is recognized as a modern ERP solution for fast-moving operations teams.
Annual revenue - Latest available
Total funding $13.1M 3 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 5 Services tracked
Competitors 9 Brand Intelligence

About Keel

Keel is a company based in London (United Kingdom) founded in 2022 by Thomas Frew, Benoit Machefer, and Jonathan Bretman. It operates as a SaaS (Software-as-a-Service). Keel has raised $13.11 million across 3 funding rounds from investors including Earlybird and LocalGlobe. Keel offers products and services including Keel ERP, Inventory Management, Order Management, Field Service Management, and Warehouse Management. Keel operates in a competitive market with competitors including Airtable, Retool, Daily, DisplayNote and Kissflow, among others.

  • Headquarter London, United Kingdom
  • Founders Thomas Frew, Benoit Machefer, Jonathan Bretman
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Planko Ltd
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Software Development & Engineering Unlock Sub-Sector Unlock Segment
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $13.11 M (USD)

    in 3 rounds

  • Latest Funding Round
    $1.35 M (USD), Seed

    Aug 26, 2025

  • Investors
    Earlybird

    & 1 more

  • Employee Count
    Not available
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Products & Services of Keel

Keel offers a comprehensive portfolio of products and services, including Keel ERP, Inventory Management, Order Management, Field Service Management, and Warehouse Management.

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Primary

Modern ERP system is designed for fast-moving teams.

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Real-time inventory tracking is provided for complex SKUs.

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Complex order flows are managed from click to fulfillment.

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Field teams are coordinated smoothly with full visibility.

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Warehouse workflows are crafted to match business operations.

People of Keel

Headcount 1-10
Employee Profiles 6
Employee Profiles
People
Jon Bretman
Co-founder / CTO
People
Bobbi Nicholson
Head Of Operations
People
Dave New
Founding Senior Engineer
People
Radu Gruia
Senior Software Engineer

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Funding Insights of Keel

Keel has successfully raised a total of $13.11M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $1.35 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Keel

Keel has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Earlybird and LocalGlobe.

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Venture Fund
Investor Description Founded Year Domain Location
Earlybird is recognized as a venture capital investor focused on early-stage tech companies.
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Venture capital firm focused on seed-stage investments
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Investor details for Keel

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Investments & Acquisitions by Keel

Investments
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Investment portfolio details for Keel

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Financial Statements - Keel

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Detailed financials for Keel

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  • Profit trends
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Keel Comparisons

Keel Primary company
Description
Keel is recognized as a modern ERP solution for fast-moving ...
Location
London, United Kingdom
Founded Year
2022
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Keel

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Competitors of Keel

Keel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Airtable, Retool, Daily, DisplayNote and Kissflow, among others.

Company Name Domain Founded year HQ Location Description
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Cloud and AI based low code workflow and app development platform
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Development of internal tools is enabled by a low-code platform.
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Realtime voice, video, and AI solutions are provided for developers.
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Meeting room management software solutions are provided for collaboration.
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Cloud-based low-code platform enables enterprise application building.
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Internal tools are developed via a cloud-based low-code platform.
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Detailed competitors of Keel

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Latest news on Keel

Keel Raises £4.6M in Seed Funding
Finsmes1 year ago
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Complete news archive for Keel

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Frequently Asked Questions about Keel

Keel was founded in 2022.

Keel is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Benoit Machefer is the current CEO of Keel. They have also founded this company.

Keel is a funded company, having raised a total of $13.11M across 3 funding rounds to date.

Keel is developed as a modern ERP system tailored for fast-moving operations teams. It is focused on providing total control and real speed without reliance on consultants. Solutions are offered in areas such as inventory management, order management, field service, warehouse operations, and customer management. The platform is built to integrate seamlessly with existing tools and tech stacks, ensuring scalability and flexibility. Sectors served include operations-heavy businesses needing customizable workflows and real-time responsiveness.

Keel's top competitors include Airtable, Retool and DisplayNote.

Keel offers Keel ERP, Inventory Management, Order Management, Field Service Management, and Warehouse Management.

Keel has 2 investors. Key investors include Earlybird, and LocalGlobe.

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