About Keel
Keel is a company based in London (United Kingdom) founded in 2022 by Thomas Frew, Benoit Machefer, and Jonathan Bretman. It operates as a SaaS (Software-as-a-Service). Keel has raised $13.11 million across 3 funding rounds from investors including Earlybird and LocalGlobe. Keel offers products and services including Keel ERP, Inventory Management, Order Management, Field Service Management, and Warehouse Management. Keel operates in a competitive market with competitors including Airtable, Retool, Daily, DisplayNote and Kissflow, among others.
- Headquarter London, United Kingdom
- Founders Thomas Frew, Benoit Machefer, Jonathan Bretman
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Planko Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$13.11 M (USD)
in 3 rounds
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Latest Funding Round
$1.35 M (USD), Seed
Aug 26, 2025
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Investors
Earlybird
& 1 more
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Employee Count
Employee Count
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Products & Services of Keel
Keel offers a comprehensive portfolio of products and services, including Keel ERP, Inventory Management, Order Management, Field Service Management, and Warehouse Management. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Modern ERP system is designed for fast-moving teams.
Real-time inventory tracking is provided for complex SKUs.
Complex order flows are managed from click to fulfillment.
Field teams are coordinated smoothly with full visibility.
Warehouse workflows are crafted to match business operations.
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Funding Insights of Keel
Keel has successfully raised a total of $13.11M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $1.35 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Seed — $1.3M
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First Round
First Round
(04 May 2022)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2025 | Amount | Seed - Keel | Valuation |
investors |
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| Oct, 2024 | Amount | Seed - Keel | Valuation | Earlybird , LocalGlobe |
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| May, 2022 | Amount | Seed - Keel | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Keel
Keel has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Earlybird and LocalGlobe. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Earlybird is recognized as a venture capital investor focused on early-stage tech companies.
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Founded Year | Domain | Location | |
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Venture capital firm focused on seed-stage investments
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Keel
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Keel
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Keel Comparisons
Competitors of Keel
Keel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Airtable, Retool, Daily, DisplayNote and Kissflow, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud and AI based low code workflow and app development platform
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| domain | founded_year | HQ Location |
Development of internal tools is enabled by a low-code platform.
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| domain | founded_year | HQ Location |
Realtime voice, video, and AI solutions are provided for developers.
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| domain | founded_year | HQ Location |
Meeting room management software solutions are provided for collaboration.
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| domain | founded_year | HQ Location |
Cloud-based low-code platform enables enterprise application building.
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| domain | founded_year | HQ Location |
Internal tools are developed via a cloud-based low-code platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Keel
When was Keel founded?
Keel was founded in 2022.
Where is Keel located?
Keel is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Keel?
Benoit Machefer is the current CEO of Keel. They have also founded this company.
Is Keel a funded company?
Keel is a funded company, having raised a total of $13.11M across 3 funding rounds to date. The company's 1st funding round was a Seed of $5.76M, raised on May 04, 2022.
What does Keel do?
Keel is developed as a modern ERP system tailored for fast-moving operations teams. It is focused on providing total control and real speed without reliance on consultants. Solutions are offered in areas such as inventory management, order management, field service, warehouse operations, and customer management. The platform is built to integrate seamlessly with existing tools and tech stacks, ensuring scalability and flexibility. Sectors served include operations-heavy businesses needing customizable workflows and real-time responsiveness.
Who are the top competitors of Keel?
Keel's top competitors include Airtable, Retool and DisplayNote.
What products or services does Keel offer?
Keel offers Keel ERP, Inventory Management, Order Management, Field Service Management, and Warehouse Management.
Who are Keel's investors?
Keel has 2 investors. Key investors include Earlybird, and LocalGlobe.
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