About Keel
Keel is a Technology company based in London (United Kingdom) founded in 2022 by Thomas Frew, Benoit Machefer, and Jonathan Bretman. Keel is recognized as a modern ERP solution for fast-moving operations teams. It operates on a SaaS (Software-as-a-Service) model. Keel has raised $13.11 million across 3 funding rounds from investors including Earlybird and LocalGlobe. Its chief executive is Benoit Machefer. Keel offers products and services including Keel ERP, Inventory Management, Order Management, Field Service Management, and Warehouse Management. Its focus areas include Software and Enterprise Software. Its legal entity is Planko Ltd. Its competitors include Airtable, Retool, Daily, DisplayNote and Kissflow and 3 more; 8 of its 8 listed competitors have raised funding.
Company details
Keel is developed as a modern ERP system tailored for fast-moving operations teams. It is focused on providing total control and real speed without reliance on consultants. Solutions are offered in areas such as inventory management, order management, field service, warehouse operations, and customer management. The platform is built to integrate seamlessly with existing tools and tech stacks, ensuring scalability and flexibility. Sectors served include operations-heavy businesses needing customizable workflows and real-time responsiveness.
- Total Equity Funding$13.11M (USD)
in 3 rounds
- Latest Funding Round$1.35M (USD), Seed
Aug 2025
- InvestorsEarlybird
& 1 more
Products & Services of Keel
Keel offers a comprehensive portfolio of products and services, including Keel ERP, Inventory Management, Order Management, Field Service Management, and Warehouse Management.
Modern ERP system is designed for fast-moving teams.
Real-time inventory tracking is provided for complex SKUs.
Complex order flows are managed from click to fulfillment.
Field teams are coordinated smoothly with full visibility.
Warehouse workflows are crafted to match business operations.
Funding Insights of Keel
Keel has successfully raised a total of $13.11M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $1.35 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.11M
- Total Rounds 3
- Last Round Seed — $1.35M
- First Round $5.76M
(May 2022)
- Investors Count 2
All 3 funding rounds of Keel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2025 | $1.35M | Seed | – | – | – |
| Oct 2024 | $6M | Seed | – | Earlybird, LocalGlobe | – |
| May 2022 | $5.76M | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Keel
Keel has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Earlybird and LocalGlobe.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Earlybird is recognized as a venture capital investor focused on early-stage tech companies. | – | earlybird.com | Berlin, Germany | |
Venture capital firm focused on seed-stage investments | – | localglobe.vc | London, United Kingdom |
Investor details for Keel
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People of Keel
8 people are tracked at Keel (6 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Thomas Frew | Co-Founder & CPO | Leadership |
Benoit Machefer | Co-Founder & CEO | Leadership |
Jonathan Bretman | Co-Founder & CTO | Leadership |
Jon Bretman | Co-founder / CTO | Leadership |
Bobbi Nicholson | Head Of Operations | Leadership |
Tom Frew | Co-founder & CPO | Leadership |
Dave New | Founding Senior Engineer | Team |
Radu Gruia | Senior Software Engineer | Team |
Complete people profiles for Keel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Keel
3 dated milestones of Keel across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Keel is founded.
- Funding First funding round of $5.8M.
- Funding Latest funding round, Seed, of $1.3M.
Competitors of Keel
Keel has 8 listed competitors in our database, 8 of them funded. They include Airtable, Retool, Daily, DisplayNote and Kissflow, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| airtable.com | 2013 | San Francisco, United States | $1.35B | 548 | Cloud and AI based low code workflow and app development platform | |
| retool.com | 2017 | San Francisco, United States | $165.15M | 124 | Development of internal tools is enabled by a low-code platform. | |
| daily.co | 2016 | San Francisco, United States | $62.22M | – | Realtime voice, video, and AI solutions are provided for developers. | |
| displaynote.com | 2012 | Belfast, United Kingdom | $5.39M | 22 | Meeting room management software solutions are provided for collaboration. | |
| kissflow.com | 2012 | Wilmington, United States | $1.03M | 256 | Cloud-based low-code platform enables enterprise application building. | |
| dronahq.com | 2007 | Mumbai, India | $1M | 72 | Internal tools are developed via a cloud-based low-code platform. | |
| stackerhq.com | 2017 | London, United Kingdom | $20M | 22 | Online platform to convert spreadsheet data to enterprise applications | |
| appsmith.com | 2019 | Bengaluru, India | $49M | 40 | Open-source low-code platform for custom application building is developed. |
Detailed competitors of Keel
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Web traffic of Keel
The website of Keel (keel.so) receives about 4.2K visits a month.
- Monthly visits4.2K
▲ 9.6% vs previous month
Websites whose visitors overlap most with Keel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details |
Top companies in Enterprise Collaboration & Video Tools
10 companies that operate in the same segment as Keel (Enterprise Collaboration & Video Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based team communication and collaboration platform is provided. | 2009 | San Francisco, California, United States | USD 1.22 B | – | 74 | |
Cloud-based enterprise collaboration suites are delivered for team productivity. | 2002 | Sydney, New South Wales, Australia | USD 210 M | USD 6.57 B | 13,810 | |
Collaborative platform for design prototyping and feedback is provided. | 2012 | San Francisco, California, United States | USD 748.75 M | – | – | |
AI-based platform for secure collaboration and content management is utilized. | 2005 | Redwood City, California, United States | USD 692.63 M | USD 1.18 B | 2,810 | |
Cloud-based software for enterprise collaboration and project management is provided. | 2013 | San Francisco, California, United States | USD 417.7 M | – | – | |
Cloud-based platform for project management and team tracking is offered. | 2012 | Tel Aviv, Israel | USD 234.7 M | USD 1.23 B | 2,510 | |
Integrated documents and spreadsheets are utilized for team project management. | 2014 | San Francisco, California, United States | USD 240 M | – | – | |
Cloud based suite solutions for enterprise project management | 2005 | Bellevue, Washington, United States | USD 120.59 M | – | – | |
Cloud-based file sharing and file transfer application | 2009 | Amsterdam, Netherlands | USD 63.81 M | – | – | |
Real-time communication and conversational AI solutions are provided by Agora. | 2014 | Guangzhou, Guangdong, China | USD 55 M | USD 141.43 M | 608 |
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Related news about Keel
Complete news archive for Keel
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Frequently Asked Questions about Keel
Keel was founded in 2022.
Keel is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Benoit Machefer is the current CEO of Keel. They have also founded this company.
Keel is a funded company, having raised a total of $13.11M across 3 funding rounds to date. The company's 1st funding round was a Seed of $5.76M, raised on May 2022.
Keel is developed as a modern ERP system tailored for fast-moving operations teams. It is focused on providing total control and real speed without reliance on consultants. Solutions are offered in areas such as inventory management, order management, field service, warehouse operations, and customer management. The platform is built to integrate seamlessly with existing tools and tech stacks, ensuring scalability and flexibility. Sectors served include operations-heavy businesses needing customizable workflows and real-time responsiveness.
Keel's top competitors include Airtable, Retool and DisplayNote.
Keel offers Keel ERP, Inventory Management, Order Management, Field Service Management, and Warehouse Management.
Keel has 2 investors. Key investors include Earlybird, and LocalGlobe.
Keel operates through Planko Ltd.