Keepit

Copenhagen, Denmark Founded: 2002 • Age: 24 yrs
Cloud-to-cloud SaaS data backups are provided for various services.
Annual revenue - Latest available
Total funding $80.6M 6 rounds
Employees - Tracked headcount
Investors 5 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Keepit

Keepit is a company based in Copenhagen (Denmark) founded in 2002 by Morten Felsvang and Frederik Schouboe. Keepit has raised $80.61 million across 6 funding rounds from investors including SVB, Danmarks Eksport og Investeringsfond and One Peak. Keepit offers products and services including Microsoft 365 Backup, Salesforce Backup, Google Workspace Backup, and Microsoft Dynamics 365 Backup. Keepit operates in a competitive market with competitors including Acronis, Veeam, Rubrik, Cohesity and AvePoint, among others.

  • Headquarter Copenhagen, Denmark
  • Founders Morten Felsvang, Frederik Schouboe
  • Stage Minicorn
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Keepit Holding Aps
Operational Areas
Technology → Enterprise IT Services & Distribution Unlock Sub-Sector Unlock Segment
Technology → Semiconductors, Electronics & Hardware Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $80.61 M (USD)

    in 6 rounds

  • Latest Funding Round
    $60 M (USD), Debt – Conventional

    Sep 29, 2025

  • Investors
    SVB

    & 4 more

  • Employee Count
    Not available
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Products & Services of Keepit

Keepit offers a comprehensive portfolio of products and services, including Microsoft 365 Backup, Salesforce Backup, Google Workspace Backup, and Microsoft Dynamics 365 Backup.

Product name locked
Category locked
Primary

Provides immutable backup and recovery for Microsoft 365 data.

Product name locked
Category locked
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Secures and recovers Salesforce application data efficiently.

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Offers backup services for Google Workspace to prevent data loss.

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Ensures recovery of Microsoft Dynamics 365 business data.

People of Keepit

Headcount 50-200
Employee Profiles 118
Employee Profiles
People
Juliana Ribeiro
Partnership Lead & Account Manager - Latam
People
Jacco Gunsing
Enterprise Sales Benelux
People
Alex Walsh
Regional VP Channels - EMEA North
People
Tim Odenkirchen
Account Executive Benelux

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Funding Insights of Keepit

Keepit has successfully raised a total of $80.61M across 6 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $60 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Keepit

Keepit has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Danmarks Eksport og Investeringsfond and One Peak.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investment in tech-enabled healthcare, cybersecurity and climate-tech startups
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Provision of financing, loans, equity, and insurance for Danish export and investment activities.
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Financial services are provided for export and investment sectors.
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Investor details for Keepit

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  • Investor domains
  • Investor locations
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  • Participation history

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Investments & Acquisitions by Keepit

Investments
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Investment portfolio details for Keepit

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  • Transaction dates
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Financial Statements - Keepit

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Detailed financials for Keepit

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  • Profit trends
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Keepit Comparisons

Keepit Primary company
Description
Cloud-to-cloud SaaS data backups are provided for various se...
Location
Copenhagen, Denmark
Founded Year
2002
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Keepit

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Competitors of Keepit

Keepit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Acronis, Veeam, Rubrik, Cohesity and AvePoint, among others.

Company Name Domain Founded year HQ Location Description
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Cloud-based enterprise management solutions including backup and recovery are provided.
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IT backup and recovery solutions are provided via cloud platform.
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Converged data management solutions are provided for backup and recovery.
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Cloud and AI based enterprise data backup and management solutions
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Cloud based platform offering data backup and recovery solutions
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Cloud-based business continuity and disaster recovery solutions are provided.
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Detailed competitors of Keepit

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Latest news on Keepit

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Complete news archive for Keepit

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Keepit

Keepit was founded in 2002 and raised its 1st funding round 10 years after it was founded.

Keepit is headquartered in Copenhagen, Denmark.

Morten Felsvang is the current CEO of Keepit. They have also founded this company.

Keepit is a funded company, having raised a total of $80.61M across 6 funding rounds to date.

Keepit was founded in 2002 in Copenhagen, Denmark, within the cloud backup sector. A platform is operated to safeguard data across SaaS applications including Office 365, Dynamics 365, G Suite, and Salesforce. Backup solutions are extended to clients such as Oxford University Innovation, Basisbank, and Rathgeber. Operations focus on cloud-to-cloud protection without reliance on underlying infrastructure.

Keepit's top competitors include Acronis, Rubrik and Veeam.

Keepit offers Microsoft 365 Backup, Salesforce Backup, Google Workspace Backup, and Microsoft Dynamics 365 Backup.

The valuation of Keepit is $78.43M as of Sep 2020.

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