Keepit

Copenhagen, Denmark Founded: 2002 • Age: 24 yrs Minicorn
Cloud-to-cloud SaaS data backups are provided for various services.

About Keepit

Keepit is a Technology company based in Copenhagen (Denmark) founded in 2002 by Morten Felsvang and Frederik Schouboe. Cloud-to-cloud SaaS data backups are provided for various services. Keepit has raised $80.61 million across 7 funding rounds from investors including SVB, Danmarks Eksport og Investeringsfond and One Peak. Keepit was last valued at $78.43 million in September 2020. Its chief executive, as recorded, is Morten Felsvang. Its website keepit.com draws about 57 thousand monthly visits. Keepit offers products and services including Microsoft 365 Backup, Salesforce Backup, Google Workspace Backup, and Microsoft Dynamics 365 Backup. Its focus areas include Enterprise Infrastructure, Enterprise Storage, Storage Management and Backup & Recovery. Its legal entity is KEEPIT HOLDING ApS.

Company details

Keepit was founded in 2002 in Copenhagen, Denmark, within the cloud backup sector. A platform is operated to safeguard data across SaaS applications including Office 365, Dynamics 365, G Suite, and Salesforce. Backup solutions are extended to clients such as Oxford University Innovation, Basisbank, and Rathgeber. Operations focus on cloud-to-cloud protection without reliance on underlying infrastructure.

  • Headquarters Copenhagen, Denmark
  • Founders Morten Felsvang, Frederik Schouboe
  • Stage Minicorn
  • Sectors
    Technology
  • Email
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  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website keepit.com
  • Social LinkedIn X Facebook Instagram YouTube
  • Legal Name Keepit Holding Aps
Key Metrics
  • Total Equity Funding
    $80.61M (USD)

    in 7 rounds

  • Latest Funding Round
    $90M (USD), Debt – Conventional

    Jul 2026

  • Investors
    SVB

    & 4 more

Products & Services of Keepit

Keepit offers a comprehensive portfolio of products and services, including Microsoft 365 Backup, Salesforce Backup, Google Workspace Backup, and Microsoft Dynamics 365 Backup.

Microsoft 365 Backup
Data Protection

Provides immutable backup and recovery for Microsoft 365 data.

Salesforce Backup
Data Protection

Secures and recovers Salesforce application data efficiently.

Google Workspace Backup
Data Protection

Offers backup services for Google Workspace to prevent data loss.

Microsoft Dynamics 365 Backup
Data Protection

Ensures recovery of Microsoft Dynamics 365 business data.

Apps and channels of Keepit

its YouTube channel Keepit backup and recovery has 290 subscribers and 30 videos.

Keepit backup and recovery
YouTube 290 subscribers 30 videos Science & Technology
Open channel

Videos from Keepit

The most watched videos on Keepit's YouTube channel, Keepit backup and recovery (290 subscribers). Click a video to play it here.

Why do I need Entra ID backup? Isn’t Microsoft 365 backup enough?
26.4K views
What’s the business risk of not backing up Entra ID?
22.3K views
Will the recycle bin protect my Entra ID data?
17.9K views
Keepit Platform Demo
1.2K views

More on Keepit backup and recovery.

Funding Insights of Keepit

Keepit has successfully raised a total of $80.61M across 7 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $90 million completed in July 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $80.61M
  • Total Rounds 7
  • Last Round Debt – Conventional β€” $90M
  • First Round $614,581

    (Sep 2012)

  • Investors Count 5

All 7 funding rounds of Keepit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jul 2026$90MDebt – Conventional––
Sep 2025$60MDebt – Conventional––
Dec 2024$50MSeries B–One Peak, Danmarks Eksport og Investeringsfond
–
Jan 2024$40MDebt – Conventional––
Jun 2022$22.5MDebt – Conventional––
Sep 2020$30MSeries A$78.43MOne Peak
–
Sep 2012$614,581Seed$1.23M–
–
Valuation history
DateValuationStage
Sep 2020$78.43Mβ€’β€’β€’β€’β€’β€’β€’β€’
Sep 2012$1.23Mβ€’β€’β€’β€’β€’β€’β€’β€’

Last known valuation $78.43M (Sep 2020). 5 investors in total: 5 institutional.

Investors in Keepit

Keepit has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Danmarks Eksport og Investeringsfond and One Peak.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Venture capital investment in tech-enabled healthcare, cybersecurity and climate-tech startups
onepeak.techLondon, United Kingdom
Provision of financing, loans, equity, and insurance for Danish export and investment activities.
vf.dk
Financial services are provided for export and investment sectors.
2022eifo.dkHellerup, Denmark
Provides banking and financial services for startups, scale-ups, and venture capitalists worldwide.
2023hsbcinnovationbanking.comLondon, United Kingdom
Banking services are provided to innovative companies, investors, and individuals.
1983svb.comSanta Clara, United States
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Investor details for Keepit

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Keepit

117 people are tracked at Keepit (42 in leadership, 75 in team).

NameRoleGroup
Morten Felsvang
Founder & CEOLeadership
Frederik Schouboe
Co-Founder & CEOLeadership
Alex Walsh
Regional VP Channels - EMEA NorthLeadership
Alyssa Lefebvre
Senior Director Of Internal SystemsLeadership
Jan Ursi
Global Vice President PartnershipsLeadership
Fahad Qureshi
VP Sales - AMER & ANZLeadership
Wessel de Vries
Partner ManagerLeadership
Lindsay H.
Regional Partner ManagerLeadership
Steven Patterson
Regional Partner ManagerLeadership
Ilhem Djebali
Regional Partner Manager FranceLeadership
Niels van Ingen
Senior Vice President Business Development And StrategyLeadership
Jakob Østergaard Hegelund
CTOLeadership
Rick Sloane
Senior Director Global Alliances And Strategic PartnershipsLeadership
Christopher Moreau
Director Of Product ManagementLeadership
Britta Andreassen
Director Of Applications & Systems (revenue Operations)Leadership
Jeff Spring
Senior Director Of Web And Digital StrategyLeadership
Søren Lindkvist
Senior Vice President & Head Of EMEA SalesLeadership
Hayden Marshall
Partnerships And Alliances Director Uk&iLeadership
Craig Bumpus
Chief Revenue Officer (cro)Leadership
Julia Kramer
Senior Director Of Product & Growth MarketingLeadership

97 more people are available in the full profile.

Premium access

Complete people profiles for Keepit

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Keepit

4 dated milestones of Keepit across 24 years, from founding to its latest funding, stage changes and deals.

  1. Founded Keepit is founded.
  2. Funding First funding round of $615K.
  3. Milestone Reaches Minicorn status.
  4. Funding Latest funding round, Debt – Conventional, of $90.0M.

Web traffic of Keepit

The website of Keepit (keepit.com) receives about 56.9K visits a month.

  • Monthly visits
    56.9K

    ▲ 0.6% vs previous month

Similar websites

Websites whose visitors overlap most with Keepit. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
backup.com
backup.com
100%
#9,723,620–
o365reports.com
84%
#511,843View details
jamby.com
jamby.com
82%
–
icloud.com
icloud.com
82%
#235–
dmailer.com
82%
680.7KView details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Keepit

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  • Audience overlap
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Verified entity values are shown only after access is granted.

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Related news about Keepit

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Complete news archive for Keepit

Full article history, source details, and older brand coverage require an active premium plan.

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  • Brand-specific news history

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Frequently Asked Questions about Keepit

Keepit was founded in 2002 and raised its 1st funding round 10 years after it was founded.

Keepit is headquartered in Copenhagen, Denmark.

Morten Felsvang is the CEO of Keepit, as recorded in our data. They have also founded this company.

Keepit is a funded company, having raised a total of $80.61M across 7 funding rounds to date. The company's 1st funding round was a Seed of $614.58K, raised on Sep 2012.

Keepit was founded in 2002 in Copenhagen, Denmark, within the cloud backup sector. A platform is operated to safeguard data across SaaS applications including Office 365, Dynamics 365, G Suite, and Salesforce. Backup solutions are extended to clients such as Oxford University Innovation, Basisbank, and Rathgeber. Operations focus on cloud-to-cloud protection without reliance on underlying infrastructure.

Keepit offers Microsoft 365 Backup, Salesforce Backup, Google Workspace Backup, and Microsoft Dynamics 365 Backup.

The valuation of Keepit is $78.43M as of Sep 2020.

Keepit operates through Keepit Holding Aps.

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