About Keepit
Keepit is a company based in Copenhagen (Denmark) founded in 2002 by Morten Felsvang and Frederik Schouboe.. Keepit has raised $80.61 million across 6 funding rounds from investors including SVB, Danmarks Eksport og Investeringsfond and One Peak. Keepit offers products and services including Microsoft 365 Backup, Salesforce Backup, Google Workspace Backup, and Microsoft Dynamics 365 Backup. Keepit operates in a competitive market with competitors including Acronis, Veeam, Rubrik, Cohesity and AvePoint, among others.
- Headquarter Copenhagen, Denmark
- Founders Morten Felsvang, Frederik Schouboe
- Stage Minicorn
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Keepit Holding Aps
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$80.61 M (USD)
in 6 rounds
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Latest Funding Round
$60 M (USD), Debt – Conventional
Sep 29, 2025
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Investors
SVB
& 4 more
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Employee Count
Employee Count
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Products & Services of Keepit
Keepit offers a comprehensive portfolio of products and services, including Microsoft 365 Backup, Salesforce Backup, Google Workspace Backup, and Microsoft Dynamics 365 Backup. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides immutable backup and recovery for Microsoft 365 data.
Secures and recovers Salesforce application data efficiently.
Offers backup services for Google Workspace to prevent data loss.
Ensures recovery of Microsoft Dynamics 365 business data.
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Funding Insights of Keepit
Keepit has successfully raised a total of $80.61M across 6 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $60 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Debt – Conventional — $60.0M
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First Round
First Round
(27 Sep 2012)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2025 | Amount | Debt – Conventional - Keepit | Valuation |
investors |
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| Dec, 2024 | Amount | Series B - Keepit | Valuation | One Peak , Danmarks Eksport og Investeringsfond |
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| Jan, 2024 | Amount | Debt – Conventional - Keepit | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Keepit
Keepit has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Danmarks Eksport og Investeringsfond and One Peak. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investment in tech-enabled healthcare, cybersecurity and climate-tech startups
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Founded Year | Domain | Location | |
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Provision of financing, loans, equity, and insurance for Danish export and investment activities.
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Founded Year | Domain | Location | |
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Financial services are provided for export and investment sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Keepit
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Keepit
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Keepit Comparisons
Competitors of Keepit
Keepit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Acronis, Veeam, Rubrik, Cohesity and AvePoint, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based enterprise management solutions including backup and recovery are provided.
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| domain | founded_year | HQ Location |
IT backup and recovery solutions are provided via cloud platform.
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| domain | founded_year | HQ Location |
Converged data management solutions are provided for backup and recovery.
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| domain | founded_year | HQ Location |
Cloud and AI based enterprise data backup and management solutions
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| domain | founded_year | HQ Location |
Cloud based platform offering data backup and recovery solutions
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| domain | founded_year | HQ Location |
Cloud-based business continuity and disaster recovery solutions are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Keepit
Frequently Asked Questions about Keepit
When was Keepit founded?
Keepit was founded in 2002 and raised its 1st funding round 10 years after it was founded.
Where is Keepit located?
Keepit is headquartered in Copenhagen, Denmark.
Who is the current CEO of Keepit?
Morten Felsvang is the current CEO of Keepit. They have also founded this company.
Is Keepit a funded company?
Keepit is a funded company, having raised a total of $80.61M across 6 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $40M, raised on Sep 27, 2012.
What does Keepit do?
Keepit was founded in 2002 in Copenhagen, Denmark, within the cloud backup sector. A platform is operated to safeguard data across SaaS applications including Office 365, Dynamics 365, G Suite, and Salesforce. Backup solutions are extended to clients such as Oxford University Innovation, Basisbank, and Rathgeber. Operations focus on cloud-to-cloud protection without reliance on underlying infrastructure.
What products or services does Keepit offer?
Keepit offers Microsoft 365 Backup, Salesforce Backup, Google Workspace Backup, and Microsoft Dynamics 365 Backup.
Who are Keepit's investors?
Keepit has 5 investors. Key investors include SVB, Danmarks Eksport og Investeringsfond, One Peak, HSBC Innovation Bank, and Danmarks Eksport- og Investeringsfond.
What is Keepit's valuation?
The valuation of Keepit is $78.43M as of Sep 2020.
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