About Kettle Brand Chips
Kettle Brand Chips is a Consumer company based in Norwich (United Kingdom) founded in 1978 by ‎Snyder Lance‎, and was acquired by Diamond Foods in February 2010. Potato chips, tortilla chips, and nut butters are manufactured internationally. Kettle Brand Chips has completed 1 acquisition, including Cornpoppers. Its website kettlebrand.com draws about 36 thousand monthly visits. Kettle Brand Chips offers products and services including Classic Potato Chips, Air Fried Potato Chips, Krinkle Cut Potato Chips, and Avocado Oil Potato Chips. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Meatless Farm, Manomasa and LOVE CORN; 3 of its 3 listed competitors have raised funding.
Company details
Kettle Foods was established in 1978 in Norwich, United Kingdom, as a manufacturer in the snack food sector. Potato chips, tortilla chips, and nut butters are produced for international markets. The company was acquired by Lion Capital LLP in 2006 for 280-320 million and subsequently sold to Diamond Foods in 2010 for 615 million. Operations are led by Global CEO Mr. Paul D. Davis, with founding attributed to Snyder Lance.
- Headquarters Norwich, United Kingdom
- Founders Snyder Lance
- Stage Acquired
- SectorsConsumer
- Website kettlebrand.com
- Social LinkedIn X Facebook Instagram
- Acquired by Diamond Foods (Feb 2010)
- InvestorsDiamond Foods
& 1 more
- Investments & Acquisitions
- Acquired byDiamond Foods
(Feb 2010)
Products & Services of Kettle Brand Chips
Kettle Brand Chips offers a comprehensive portfolio of products and services, including Classic Potato Chips, Air Fried Potato Chips, Krinkle Cut Potato Chips, and Avocado Oil Potato Chips.
Kettle-cooked chips with bold flavors for everyday consumption.
Lightly air-fried chips offering a healthier snacking option.
Textured chips with various flavors for enhanced crunch.
Chips made with avocado oil for a nutritious twist.
Funding Insights of Kettle Brand Chips
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Kettle Brand Chips with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2004 | Private Equity Round | – | L Catterton | – |
2 investors in total: 2 institutional.
Investors in Kettle Brand Chips
Kettle Brand Chips has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Diamond Foods and L Catterton.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
Trail mixes and nuts are provided by an internet-first brand. | 1911 | diamondfoods.com | Stockton, United States |
Investor details for Kettle Brand Chips
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People of Kettle Brand Chips
1 people are tracked at Kettle Brand Chips (1 in leadership).
| Name | Role | Group |
|---|---|---|
Snyder Lance | Founder | Leadership |
Complete people profiles for Kettle Brand Chips
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Investments & Acquisitions by Kettle Brand Chips
Kettle Brand Chips has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Cornpoppers.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Popcorn in multiple flavors is manufactured and branded by Cornpoppers. | cornpoppers.co.uk | Wednesbury, United Kingdom | 1979 | Sep 2017 | •••• |
Complete acquisition details for Kettle Brand Chips
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Timeline of Kettle Brand Chips
4 dated milestones of Kettle Brand Chips across 39 years, from founding to its latest funding, stage changes and deals.
- Founded Kettle Brand Chips is founded.
- Funding First funding round.
- Exit Acquired by Diamond Foods.
- Acquisition Acquires Cornpoppers.
Competitors of Kettle Brand Chips
Kettle Brand Chips has 3 listed competitors in our database, 3 of them funded. They include Meatless Farm, Manomasa and LOVE CORN.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| meatlessfarm.com | 2016 | Leeds, United Kingdom | $31M | 15 | Plant-based mince alternatives are produced by Meatless Farm. | |
| manomasa.co.uk | 2012 | Gateshead, United Kingdom | $5.82M | Premium tortilla and pitta chips are manufactured for high-end distribution. | ||
| lovecorn.com | 2016 | London, United Kingdom | $14.96M | 10 | Gluten free corn snack brand |
Detailed competitors of Kettle Brand Chips
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Web traffic of Kettle Brand Chips
The website of Kettle Brand Chips (kettlebrand.com) receives about 36K visits a month.
- Monthly visits36K
▲ 6.3% vs previous month
Websites whose visitors overlap most with Kettle Brand Chips. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kettlechips.eu | 100% | View details | |||
| fritolay.com | 83% | 258K | #226,204 | View details | |
| capecodchips.com | 80% | #1,337,953 | View details | ||
| diamondfoods.com | 79% | View details | |||
| herrs.com | 78% | #370,034 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for Kettle Brand Chips
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Related news about Kettle Brand Chips
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Frequently Asked Questions about Kettle Brand Chips
Kettle Brand Chips was founded in 1978 and raised its 1st funding round 26 years after it was founded.
Kettle Brand Chips is headquartered in Norwich, United Kingdom. It is registered at Norwich, Norfolk, United Kingdom.
Kettle Foods was established in 1978 in Norwich, United Kingdom, as a manufacturer in the snack food sector. Potato chips, tortilla chips, and nut butters are produced for international markets. The company was acquired by Lion Capital LLP in 2006 for 280-320 million and subsequently sold to Diamond Foods in 2010 for 615 million. Operations are led by Global CEO Mr. Paul D. Davis, with founding attributed to Snyder Lance.
Kettle Brand Chips's top competitors include Meatless Farm, Manomasa and LOVE CORN.
Kettle Brand Chips offers Classic Potato Chips, Air Fried Potato Chips, Krinkle Cut Potato Chips, and Avocado Oil Potato Chips.
Kettle Brand Chips has made 1 acquisition, including Cornpoppers.
Kettle Brand Chips has 2 investors. Key investors include Diamond Foods, and L Catterton.
Yes. Kettle Brand Chips was acquired by Diamond Foods in February 2010.