About Keurig
Keurig is a company based in Waterbury (United States) founded in 1992 was acquired by JAB Holding Company in December 2015. Keurig has raised $1.36 billion across 4 funding rounds from investors including The Coca-Cola, Lavazza and Green Mountain Coffee Roasters. The company has 3,424 employees. Keurig operates in a competitive market with competitors including Spinn, Blendid, Acaia, Juicero and BKON, among others.
- Headquarter Waterbury, United States
- Employees 3,424
- SectorsConsumerRetail Industrial Goods & Manufacturing
- Website keurig.com
- Social LinkedIn X Facebook
- Acquired by JAB Holding Company (Dec 2015)
- Legal Name Keurig Green Mountain, Inc.
- Total Equity Funding$1.36B (USD)
in 4 rounds
- Latest Funding Round$105.5M (USD), Series E
Apr 2014
- InvestorsThe Coca-Cola
& 4 more
- Employee Count3,424
- Acquired by
Funding Insights of Keurig
Keurig has successfully raised a total of $1.36B across 4 strategic funding rounds. The most recent funding activity was a Series E round of $105.5 million completed in April 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.36B
- Total Rounds 4
- Last Round Series E β $105.5M
- First Round $18M
(Aug 2008)
- Investors Count 3
All 4 funding rounds of Keurig with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2014 | $105.5M | Series E | β | β | β |
| Feb 2014 | $1.25B | Series E | β | The Coca-Cola | β |
| Sep 2012 | – | Series D | β | Lavazza | β |
| Aug 2008 | $18M | Debt – Conventional | β | β |
5 investors in total: 5 institutional.
Investors in Keurig
Keurig has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include The Coca-Cola, Lavazza and Green Mountain Coffee Roasters.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Penfund is engaged in direct lending to middle-market companies. | – | penfund.com | Toronto, Canada | |
Premium brands are acquired by the private equity firm. | – | jabholco.com | Luxembourg, Luxembourg | |
Non-alcoholic sparkling and still beverages are manufactured and distributed globally. | 1886 | coca-colacompany.com | Atlanta, United States | |
Brand of coffee | 1895 | lavazza.com | Torino, Italy | |
Coffee blends are roasted and distributed online by the company. | 1981 | gmcr.com | Waterbury Center, United States |
Investor details for Keurig
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Keurig
5 dated milestones of Keurig across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Keurig is founded.
- Exit Acquired by Green Mountain Coffee Roasters.
- Funding First funding round of $18.0M.
- Funding Latest funding round, Series E, of $105.5M.
- Exit Acquired by JAB Holding Company.
Competitors of Keurig
Keurig operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Spinn, Blendid, Acaia, Juicero and BKON, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spinn.com | 2014 | San Francisco, United States | $42.26M | – | Smart coffee makers for homes are provided using centrifugal brewing. | |
| blendid.com | 2015 | Sunnyvale, United States | $5.56M | 17 | Fully autonomous robotic kiosk to prepare and serve various blends | |
| acaia.co | 2014 | Los Angeles, United States | $4.5M | – | Smart coffee makers and accessories are retailed online. | |
| juicero.com | 2013 | San Francisco, United States | $90.5M | – | Delivers IoT-enabled kitchen juicers for efficient home juicing. | |
| bkonbrew.com | 2009 | Philadelphia, United States | $5.09M | – | Reverse atmospheric infusion coffee makers are offered online by BKON. | |
| withme.com | 2001 | Redwood, United States | $375,000 | – | Limited information is available on core activities. | |
| smarter.am | 2013 | London, United Kingdom | – | 12 | Provider of Wi-Fi-enabled kitchen appliances | |
| brewbird.com | 2012 | San Carlos, United States | – | 35 | Manufacturer of personal coffee machine |
Detailed competitors of Keurig
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Keurig
The website of Keurig (keurig.com) receives about 2.3M visits a month.
- Monthly visits2.3M
▼ 19.3% vs previous month
Websites whose visitors overlap most with Keurig. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| target.com | 100% | 208.7M | #155 | View details | |
shop.app | shop.app | 96% | – | #193 | β |
| kohls.com | 80% | 53.6M | #624 | View details | |
| qvc.com | 80% | 23.1M | #1,915 | View details | |
temu.com | temu.com | 79% | – | #27 | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Keurig
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Keurig
Complete news archive for Keurig
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Keurig
10 companies that operate in the same segment as Keurig (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 7,780 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 590.8 M | – | – | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 1.15 B | USD 6.15 B | 5,700 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – | |
Food delivery services are offered in major Indian cities. | 2012 | Mumbai, Maharashtra, India | USD 97.72 M | USD 39.01 M | 3,150 |
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Frequently Asked Questions about Keurig
Keurig was founded in 1992 and raised its 1st funding round 16 years after it was founded.
Keurig is headquartered in Waterbury, United States. It is registered at Waterbury, Connecticut, United States.
Keurig is a funded company, having raised a total of $1.36B across 4 funding rounds to date. The company's 1st funding round was a Debt β Conventional of $18M, raised on Aug 2008.
Keurig has 3,424 employees.
Keurig was founded in 1992 in Waterbury, United States, and operates in the consumer appliances sector. Smart brewing systems are provided, along with K-Cup portion packs that contain gourmet coffee, tea, and iced beverages from multiple brands. These products are distributed through local and national retailers, as well as grocery stores. Brewers are designed to connect with mobile devices, allowing customization of temperature, taste, cup sizes, flavor, and aroma.
Keurig has 5 investors. Key investors include The Coca-Cola, Lavazza, Green Mountain Coffee Roasters, Penfund, and JAB Holding Company.
Keurig operates through Keurig Green Mountain, Inc..
Yes. Keurig was acquired by JAB Holding Company in December 2015.
The website of Keurig receives about 2.3 million visits a month.