About Key Advice
Key Advice is a Financial Services company based in Preston (United Kingdom) founded in 1998, and was acquired by Partners Group in April 2017. Retirement-focused investment management services are provided by Key. Its website keyadvice.co.uk draws about 35 thousand monthly visits. Key Advice offers products and services including Equity Release Service, Lifetime Mortgage Calculator, and Wills and LPAs Service. Its focus areas include Asset Management, Financial Advisors and Retirement & Pension. Its legal entity is KEY RETIREMENT SOLUTIONS LIMITED. Its competitors include Standard Life, Just and Chesnara.
Company details
Key was founded in 1998 and is based in Preston, United Kingdom. Operations center on investment management tailored to retirement planning. Services include advisory support for pension strategies and portfolio oversight. The firm serves clients seeking long-term financial security in the retirement sector. Activities are conducted through its domain, keyadvice.co.uk, with a focus on the UK market.
- Headquarters Preston, United Kingdom
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Financial Planning and Management
- Email••••••••
- Phone•••• ••••
- Website keyadvice.co.uk
- Social LinkedIn X Facebook YouTube
- Acquired by Partners Group (Apr 2017)
- Legal Name Key Retirement Solutions Limited
- InvestorsPartners Group
& 2 more
- Acquired by
Products & Services of Key Advice
Key Advice offers a comprehensive portfolio of products and services, including Equity Release Service, Lifetime Mortgage Calculator, and Wills and LPAs Service.
Advises on releasing home equity for tax-free cash in retirement
Online tool to estimate equity release amounts and costs
Provides guidance on creating wills and lasting powers of attorney
Apps and channels of Key Advice
its YouTube channel Key Equity Release has 334 subscribers and 23 videos.
Videos from Key Advice
The most watched videos on Key Advice's YouTube channel, Key Equity Release (334 subscribers). Click a video to play it here.
More on Key Equity Release.
Investors in Key Advice
Key Advice has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Partners Group, Phoenix Equity Partners and Cabot Square Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity funds are managed across multiple sectors globally. | 1996 | partnersgroup.com | Baar, Switzerland | |
Private equity investments are focused on UK companies. | 2001 | phoenix-equity.com | London, United Kingdom | |
Private equity buyouts are managed by Cabot Square Capital. | cabotsquare.com | London, United Kingdom |
Investor details for Key Advice
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Timeline of Key Advice
4 dated milestones of Key Advice across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Key Advice is founded.
- Exit Acquired by Cabot Square Capital.
- Exit Acquired by Phoenix Equity Partners.
- Exit Acquired by Partners Group.
Competitors of Key Advice
Key Advice has 3 listed competitors in our database. They include Standard Life, Just and Chesnara.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| standardlife.co.uk | 1825 | Edinburgh, United Kingdom | Retirement and pension investments are managed by the firm. | |||
| wearejust.co.uk | 2004 | Reigate, United Kingdom | Financial retirement solutions are provided by Just for UK clients. | |||
| chesnara.co.uk | 2004 | Preston, United Kingdom | Pension-focused investment management is provided in the UK. |
Detailed competitors of Key Advice
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Web traffic of Key Advice
The website of Key Advice (keyadvice.co.uk) receives about 35.2K visits a month and ranks #1,274,317 among all websites worldwide, #11,847 in Financial Planning and Management.
- Monthly visits35.2K
▲ 31.5% vs previous month
- Unique visitors15.4K
per month
- Global rank#1,274,317
among all websites
- Category rank#11,847
Finance · Financial Planning and Management
- Bounce rate87%
- Pages per visit1.2
- Average visit5 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Key Advice. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
moneyrelease.co.uk | moneyrelease.co.uk | 100% | #2,107,336 | – | |
equityreleasecouncil.com | equityreleasecouncil.com | 98% | #1,795,172 | – | |
justadviser.com | justadviser.com | 95% | #4,319,247 | – | |
| better.co.uk | 91% | 44.4K | #510,393 | View details | |
| equityreleasesupermarket.com | 88% | #1,089,903 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for Key Advice
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- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Asset Management
3 companies that operate in the same segment as Key Advice (Asset Management) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Global banking, investment, and wealth management services are offered worldwide. | 1974 | London, England, United Kingdom | USD 6.37 B | 7,550 | ||
Universal banking and financial advisory services are provided globally. | 1865 | London, England, United Kingdom | USD 141.4 B | 211,000 | ||
Insurance and asset management services are offered in multiple regions. | 1696 | London, England, United Kingdom | USD 78.79 B | 29,090 |
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Related news about Key Advice
Complete news archive for Key Advice
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Frequently Asked Questions about Key Advice
Key Advice was founded in 1998.
Key Advice is headquartered in Preston, United Kingdom. It is registered at Preston, Lancashire, United Kingdom.
Key was founded in 1998 and is based in Preston, United Kingdom. Operations center on investment management tailored to retirement planning. Services include advisory support for pension strategies and portfolio oversight. The firm serves clients seeking long-term financial security in the retirement sector. Activities are conducted through its domain, keyadvice.co.uk, with a focus on the UK market.
Key Advice's top competitors include Chesnara, Standard Life and Just.
Key Advice offers Equity Release Service, Lifetime Mortgage Calculator, and Wills and LPAs Service.
Key Advice has 3 investors. Key investors include Partners Group, Phoenix Equity Partners, and Cabot Square Capital.
Key Advice operates through Key Retirement Solutions Limited.
Yes. Key Advice was acquired by Partners Group in April 2017.