Key

Toronto, Canada Founded: 2002 • Age: 24 yrs
Homeownership is facilitated with minimal down payments by Key.
Annual revenue - Latest available
Total funding $8.6M 1 rounds
Employees - Tracked headcount
Investors 9 Known backers
Products 1 Services tracked
Competitors 9 Brand Intelligence

About Key

Key is a company based in Toronto (Canada) founded in 2002 by Rob Richards and Daniel Dubois. It operates as a Product-as-a-Service. Key has raised $8.64 million across 1 funding round from investors including Luge Capital, IDEA Fund Partners and National Association of REALTORS®. Key offers products and services including Homeownership Program. Key operates in a competitive market with competitors including Pacaso, ALYF, Kocomo, Prello and Fractal Homes, among others.

  • Headquarter Toronto, Canada
  • Founders Rob Richards, Daniel Dubois
  • Sectors
    Financial Services
    Real Estate & Construction
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Financial Services → Banking & Financial Institutions Unlock Sub-Sector Unlock Segment
Real Estate & Construction → Property Technology (PropTech) Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $8.64 M (USD)

    in 1 rounds

  • Latest Funding Round
    $8.64 M (USD), Seed

    Feb 01, 2022

  • Investors
  • Employee Count
    Not available
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Products & Services of Key

Key offers a comprehensive portfolio of products and services, including Homeownership Program.

Product name locked
Category locked
Primary

Homeownership is enabled with just 2.5% down payment.

People of Key

Headcount 10-50
Employee Profiles 3
Board Members and Advisors 5
Employee Profiles
People
Sakshi Daral
Director, Product
People
Rob Richards
CEO & Co-Founder
People
Orpah W.
Sr Product Designer

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Board Members and Advisors
people
Sharon Castelino
Advisor
people
Judy Rogers
Advisor
people
Stephen Poloz
Advisor
people
Yanir Ram
Advisor

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Funding Insights of Key

Key has successfully raised a total of $8.64M through 1 strategic funding round. The most recent funding activity was a Seed round of $8.64 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Key

Key has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Luge Capital, IDEA Fund Partners and National Association of REALTORS®.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Luge Capital is focused on fintech venture capital investments.
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Tech & Life Sciences focused VC firm investing in early & seed stage startups in the US
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Early-stage investments are focused on US startups by TSEF.
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Investor details for Key

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Key

Investments
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Investment portfolio details for Key

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Key

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Detailed financials for Key

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Key Comparisons

Key Primary company
Description
Homeownership is facilitated with minimal down payments by K...
Location
Toronto, Canada
Founded Year
2002
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Key

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Key

Key operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pacaso, ALYF, Kocomo, Prello and Fractal Homes, among others.

Company Name Domain Founded year HQ Location Description
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Online listing platform to buy or sell co-ownership homes
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Online listing platform that provides co-own residential properties
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Co-owned residential properties are listed online for buying and selling.
Locked Locked Locked
Provider a platform to buy a house on co ownership
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Co-owned residential properties are listed and connected through a platform.
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Rent-to-buy homeownership is enabled through an online shared platform.
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Detailed competitors of Key

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Key

Key Raises $11M in Seed Funding
Finsmes4 years ago
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Complete news archive for Key

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Key

Key was founded in 2002 and raised its 1st funding round 20 years after it was founded.

Key is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Rob Richards is the current CEO of Key. They have also founded this company.

Key is a funded company, having raised a total of $8.64M across 1 funding round to date.

Homeownership is made accessible by Key through a unique program requiring only 2.5 down payment. Equity building is supported from day one, with additional equity incentives provided for larger deposits. The program, backed by CMHC, targets individuals struggling with traditional mortgage qualifications, primarily in the Canadian real estate sector. A path to full ownership is secured for participants. Solutions are tailored for working-class individuals facing financial barriers in markets like the Greater Toronto Area.

Key's top competitors include Pacaso, Legria and ALYF.

Key offers Homeownership Program.

Key has 9 investors. Key investors include Luge Capital, IDEA Fund Partners, National Association of REALTORS®, TSEF, and Plaza Corp.

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