About Key
Key is a company based in Toronto (Canada) founded in 2002 by Rob Richards and Daniel Dubois. It operates as a Product-as-a-Service. Key has raised $8.64 million across 1 funding round from investors including Luge Capital, IDEA Fund Partners and National Association of REALTORS®. Key offers products and services including Homeownership Program. Key operates in a competitive market with competitors including Pacaso, ALYF, Kocomo, Prello and Fractal Homes, among others.
- Headquarter Toronto, Canada
- Founders Rob Richards, Daniel Dubois
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Sectors
Financial ServicesReal Estate & Construction
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$8.64 M (USD)
in 1 rounds
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Latest Funding Round
$8.64 M (USD), Seed
Feb 01, 2022
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Investors
Luge Capital
& 8 more
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Employee Count
Employee Count
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Products & Services of Key
Key offers a comprehensive portfolio of products and services, including Homeownership Program.
Homeownership is enabled with just 2.5% down payment.
People of Key
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Funding Insights of Key
Key has successfully raised a total of $8.64M through 1 strategic funding round. The most recent funding activity was a Seed round of $8.64 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $8.6M
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First Round
First Round
(01 Feb 2022)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2022 | Amount | Seed - Key | Valuation | Luge Capital |
Investors in Key
Key has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Luge Capital, IDEA Fund Partners and National Association of REALTORS®.
| Investor | Description | Founded Year | Domain | Location |
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Luge Capital is focused on fintech venture capital investments.
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Founded Year | Domain | Location | |
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Tech & Life Sciences focused VC firm investing in early & seed stage startups in the US
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Founded Year | Domain | Location | |
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Early-stage investments are focused on US startups by TSEF.
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Founded Year | Domain | Location |
Investments & Acquisitions by Key
Financial Statements - Key
Key Comparisons
Competitors of Key
Key operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pacaso, ALYF, Kocomo, Prello and Fractal Homes, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online listing platform to buy or sell co-ownership homes
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| domain | founded_year | HQ Location |
Online listing platform that provides co-own residential properties
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| domain | founded_year | HQ Location |
Co-owned residential properties are listed online for buying and selling.
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| domain | founded_year | HQ Location |
Provider a platform to buy a house on co ownership
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| domain | founded_year | HQ Location |
Co-owned residential properties are listed and connected through a platform.
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| domain | founded_year | HQ Location |
Rent-to-buy homeownership is enabled through an online shared platform.
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Latest news on Key
Frequently Asked Questions about Key
Key was founded in 2002 and raised its 1st funding round 20 years after it was founded.
Key is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Rob Richards is the current CEO of Key. They have also founded this company.
Key is a funded company, having raised a total of $8.64M across 1 funding round to date. The company's 1st funding round was a Seed of $8.64M, raised on Feb 01, 2022.
Homeownership is made accessible by Key through a unique program requiring only 2.5 down payment. Equity building is supported from day one, with additional equity incentives provided for larger deposits. The program, backed by CMHC, targets individuals struggling with traditional mortgage qualifications, primarily in the Canadian real estate sector. A path to full ownership is secured for participants. Solutions are tailored for working-class individuals facing financial barriers in markets like the Greater Toronto Area.
Key offers Homeownership Program.
Key has 9 investors. Key investors include Luge Capital, IDEA Fund Partners, National Association of REALTORS®, TSEF, and Plaza Corp.