About Key
Key is a company based in Toronto (Canada) founded in 2002 by Rob Richards and Daniel Dubois. It operates as a Product-as-a-Service. Key has raised $8.64 million across 1 funding round from investors including Luge Capital, IDEA Fund Partners and National Association of REALTORS®. Key offers products and services including Homeownership Program. Key operates in a competitive market with competitors including Pacaso, ALYF, Kocomo, Prello and Fractal Homes, among others.
- Total Equity Funding$8.64M (USD)
in 1 rounds
- Latest Funding Round$8.64M (USD), Seed
Feb 2022
- InvestorsLuge Capital
& 8 more
Products & Services of Key
Key offers a comprehensive portfolio of products and services, including Homeownership Program.
Homeownership is enabled with just 2.5% down payment.
Apps and channels of Key
its YouTube channel Key has 1 subscribers.
Funding Insights of Key
Key has successfully raised a total of $8.64M through 1 strategic funding round. The most recent funding activity was a Seed round of $8.64 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.64M
- Total Rounds 1
- Last Round Seed — $8.64M
- First Round $8.64M
(Feb 2022)
- Investors Count 9
All 1 funding rounds of Key with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $8.64M | Seed | – | Luge Capital |
9 investors in total: 9 institutional.
Investors in Key
Key has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Luge Capital, IDEA Fund Partners and National Association of REALTORS®.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Luge Capital is focused on fintech venture capital investments. | – | luge.vc | Montreal, Canada | |
Tech & Life Sciences focused VC firm investing in early & seed stage startups in the US | – | ideafundpartners.com | Durham, United States | |
Early-stage investments are focused on US startups by TSEF. | – | tsef.com | Brooklyn, United States | |
Chinese venture fund in Silicon Valley | – | tsvcap.com | Los Altos, United States | |
Venture capital funding is provided to early-stage Canadian startups. | – | n49p.com | Canada | |
Early-stage investments are provided to US tech and offline companies. | – | moderneventures.com | Chicago, United States | |
A trade association for real estate professionals is operated. | 1908 | nar.realtor | Chicago, United States | |
Provides innovative energy solutions for large industrial, data-centre, and municipal clients. | 2020 | redjar.ca | Toronto, Canada | |
Plaza Corp is involved in unspecified business activities. | – | plazacorp.com | - |
Investor details for Key
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Key
9 people are tracked at Key (3 in leadership, 5 in board & advisors, 1 in team).
| Name | Role | Group |
|---|---|---|
Rob Richards | Co-Founder & CEO | Leadership |
Daniel Dubois | Co-Founder | Leadership |
Sakshi Daral | Director, Product | Leadership |
Sharon Castelino | Advisor | Board & advisors |
Judy Rogers | Advisor | Board & advisors |
Stephen Poloz | Advisor | Board & advisors |
Yanir Ram | Advisor | Board & advisors |
Danny Kattan | Advisor | Board & advisors |
Orpah W. | Sr Product Designer | Team |
Complete people profiles for Key
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Key
2 dated milestones of Key across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Key is founded.
- Funding First funding round of $8.6M.
Competitors of Key
Key operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pacaso, ALYF, Kocomo, Prello and Fractal Homes, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pacaso.com | 2020 | Cincinnati, United States | $283.44M | – | Online listing platform to buy or sell co-ownership homes | |
| alyf.in | 2021 | Mumbai, India | $2.69M | 45 | Online listing platform that provides co-own residential properties | |
| kocomo.com | 2005 | Mexico | $6M | – | Co-owned residential properties are listed online for buying and selling. | |
| prello.co | 2021 | Lyon, France | $16.73M | – | Provider a platform to buy a house on co ownership | |
| fractal.homes | 2021 | Kent, United Kingdom | $4M | 3 | Co-owned residential properties are listed and connected through a platform. | |
| flyway.app | 2021 | London, United Kingdom | $10M | – | Rent-to-buy homeownership is enabled through an online shared platform. | |
| partment.co | 2022 | Cairo, Egypt | $1.5M | – | Co-owned residential properties are listed for fractional ownership online. | |
| legria.com | 2022 | Las Condes, Chile | $9.95M | – | A platform connecting users for co-owning residential properties is provided. |
Detailed competitors of Key
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Key
The website of Key (keyown.com) receives about 3.3K visits a month.
- Monthly visits3.3K
▲ 213.3% vs previous month
Latest news on Key
Complete news archive for Key
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Similar companies to Key
10 companies that operate in the same segment as Key (Investment & Wealth Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
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Provider of consulting, managed services, and technology solutions for financial services | 2010 | London, England, United Kingdom | USD 90.15 M | – | – | |
Alternative investment platform for startups and investors is operated. | 2010 | San Francisco, California, United States | USD 100 M | – | 178 | |
Web3 infrastructure solutions are offered via a blockchain platform. | 2021 | Palo Alto, California, United States | USD 336 M | – | – | |
Mutual funds, portfolio management, and retirement planning services are offered. | 2001 | Mumbai, Maharashtra, India | USD 142.4 M | USD 180.76 M | 1,840 | |
Investment advisory, insurance distribution, and risk management services are provided. | 1998 | Chicago, Illinois, United States | USD 1.6 B | – | – | |
Investment consultant for future & options and commodities | 1987 | Kochi, Kerala, India | – | USD 71.52 M | 2,690 | |
Developer of a platforms offering credit score checks | 2021 | Jakarta, Jakarta, Indonesia | USD 12.4 M | – | – | |
AI-enabled financial planning and advisory solutions are provided for individuals. | 2018 | New York, New York, United States | USD 222.01 M | – | – | |
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | Redwood City, California, United States | – | USD 691.23 K | – |
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Frequently Asked Questions about Key
Key was founded in 2002 and raised its 1st funding round 20 years after it was founded.
Key is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Rob Richards is the current CEO of Key. They have also founded this company.
Key is a funded company, having raised a total of $8.64M across 1 funding round to date. The company's 1st funding round was a Seed of $8.64M, raised on Feb 2022.
Homeownership is made accessible by Key through a unique program requiring only 2.5 down payment. Equity building is supported from day one, with additional equity incentives provided for larger deposits. The program, backed by CMHC, targets individuals struggling with traditional mortgage qualifications, primarily in the Canadian real estate sector. A path to full ownership is secured for participants. Solutions are tailored for working-class individuals facing financial barriers in markets like the Greater Toronto Area.
Key offers Homeownership Program.
Key has 9 investors. Key investors include Luge Capital, IDEA Fund Partners, National Association of REALTORS®, TSEF, and Plaza Corp.