Key

Toronto, Canada Founded: 2002 • Age: 24 yrs
Homeownership is facilitated with minimal down payments by Key.
Annual revenue - Latest available
Total funding $8.6M 1 rounds
Employees - Tracked headcount
Investors 9 Known backers
Products 1 Services tracked
Competitors 9 Brand Intelligence

About Key

Key is a company based in Toronto (Canada) founded in 2002 by Rob Richards and Daniel Dubois. It operates as a Product-as-a-Service. Key has raised $8.64 million across 1 funding round from investors including Luge Capital, IDEA Fund Partners and National Association of REALTORS®. Key offers products and services including Homeownership Program. Key operates in a competitive market with competitors including Pacaso, ALYF, Kocomo, Prello and Fractal Homes, among others.

  • Headquarter Toronto, Canada
  • Founders Rob Richards, Daniel Dubois
  • Sectors
    Financial Services
    Real Estate & Construction
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Financial Services → Banking & Financial Institutions
Real Estate & Construction → Property Technology (PropTech)
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $8.64 M (USD)

    in 1 rounds

  • Latest Funding Round
    $8.64 M (USD), Seed

    Feb 01, 2022

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Key

Key offers a comprehensive portfolio of products and services, including Homeownership Program.

Primary

Homeownership is enabled with just 2.5% down payment.

People of Key

Headcount 10-50
Employee Profiles 3
Board Members and Advisors 5
Employee Profiles
People
Sakshi Daral
Director, Product
People
Rob Richards
CEO & Co-Founder
People
Orpah W.
Sr Product Designer

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Board Members and Advisors
people
Sharon Castelino
Advisor
people
Judy Rogers
Advisor
people
Stephen Poloz
Advisor
people
Yanir Ram
Advisor

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Funding Insights of Key

Key has successfully raised a total of $8.64M through 1 strategic funding round. The most recent funding activity was a Seed round of $8.64 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $8.6M
  • First Round

    (01 Feb 2022)

  • Investors Count 9
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2022 Amount Seed - Key Valuation Luge Capital

Investors in Key

Key has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Luge Capital, IDEA Fund Partners and National Association of REALTORS®.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Luge Capital is focused on fintech venture capital investments.
Founded Year Domain Location
Tech & Life Sciences focused VC firm investing in early & seed stage startups in the US
Founded Year Domain Location
Early-stage investments are focused on US startups by TSEF.
Founded Year Domain Location

Investments & Acquisitions by Key

Investments

Financial Statements - Key

Key Comparisons

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Competitors of Key

Key operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pacaso, ALYF, Kocomo, Prello and Fractal Homes, among others.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online listing platform to buy or sell co-ownership homes
domain founded_year HQ Location
Online listing platform that provides co-own residential properties
domain founded_year HQ Location
Co-owned residential properties are listed online for buying and selling.
domain founded_year HQ Location
Provider a platform to buy a house on co ownership
domain founded_year HQ Location
Co-owned residential properties are listed and connected through a platform.
domain founded_year HQ Location
Rent-to-buy homeownership is enabled through an online shared platform.

Latest news on Key

Key Raises $11M in Seed Funding
Finsmes4 years ago

Frequently Asked Questions about Key

Key was founded in 2002 and raised its 1st funding round 20 years after it was founded.

Key is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Rob Richards is the current CEO of Key. They have also founded this company.

Key is a funded company, having raised a total of $8.64M across 1 funding round to date. The company's 1st funding round was a Seed of $8.64M, raised on Feb 01, 2022.

Homeownership is made accessible by Key through a unique program requiring only 2.5 down payment. Equity building is supported from day one, with additional equity incentives provided for larger deposits. The program, backed by CMHC, targets individuals struggling with traditional mortgage qualifications, primarily in the Canadian real estate sector. A path to full ownership is secured for participants. Solutions are tailored for working-class individuals facing financial barriers in markets like the Greater Toronto Area.

Key's top competitors include Pacaso, Legria and ALYF.

Key offers Homeownership Program.

Key has 9 investors. Key investors include Luge Capital, IDEA Fund Partners, National Association of REALTORS®, TSEF, and Plaza Corp.

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