About Khaadi
Khaadi is a Retail company based in Lahore (Pakistan) founded in 1998 by Shamoon Sultan. Internet first brand of casual apparel wear for women. Its chief executive, as recorded, is Shamoon Sultan. Its website khaadi.com draws about 2.4 million monthly visits. Its focus areas include Consumer Goods, Apparel Brands, Ethnic Wear and Women. Its competitors include Pret Diaries, Five Star Textile Industries and HumSafar Textile.
Company details
Khaadi was founded in 1998 in Lahore, Pakistan, as a brand focused on womens casual wear. Unstitched dresses, kurtas, pants, salwars, tights, and accessories are provided within the apparel sector. Products are distributed through company-owned stores and the website khaadi.com, serving customers primarily in Pakistan. Operations emphasize internet-first sales alongside physical retail presence.
- Headquarters Lahore, Pakistan
- Founders Shamoon Sultan
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website khaadi.com
- Social LinkedIn X Facebook
- Investors
Funding Insights of Khaadi
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Khaadi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | Unspecified | – | IFC | – |
1 investors in total: 1 institutional.
Investors in Khaadi
Khaadi has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include International Finance Corporation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
IFC is focused on private sector development in emerging markets. | 1956 | ifc.org |
Investor details for Khaadi
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People of Khaadi
74 people are tracked at Khaadi (12 in leadership, 62 in team).
| Name | Role | Group |
|---|---|---|
Shamoon Sultan | Founder & CEO | Leadership |
Sanaa B. | Innovator - Brand Experience (aka Head Of Marketing) | Leadership |
Muhammad Mehmood | Head Of Product Planning | Leadership |
Ahmed Raza | Head Cashier | Leadership |
Fahad Aziz | Head Of Planning | Leadership |
Zeeshan Nasir | Chief Sourcing Officer - RTW | Leadership |
Samina Ahmed | Head Of Sales Department | Leadership |
Tahir Iqbal | Group Chief Financial Officer | Leadership |
Louise Condon | Head Of Finance UAE | Leadership |
Ahsan Aqil | Deputy General Manager (thinker) RTW Sourcing | Leadership |
Afaq Butt | Chief Officer Network Expansion | Leadership |
Muhammad Aleem | Growth Partner - Commercial | Leadership |
Maaz Ahmed | Enabler-product Planning | Team |
Sohail Raza | Assistant Procurement Manager | Team |
Hammad Rasool | Ecommerce Specialist | Team |
Samar Ali | Assistant Manager Ecommerce | Team |
Farhan Nawaz | Enabler - Brand Image Excellence | Team |
Rehmatullah Khan | Accounts Payable Analyst | Team |
Syed Ali | Specialist Internal Audit, Operations | Team |
Dawood Bilal | Search Engine Optimization Specialist | Team |
54 more people are available in the full profile.
Complete people profiles for Khaadi
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Khaadi
2 dated milestones of Khaadi across 24 years, from founding to its latest funding, stage changes and deals.
- Founded Khaadi is founded.
- Funding First funding round.
Competitors of Khaadi
Khaadi has 3 listed competitors in our database. They include Pret Diaries, Five Star Textile Industries and HumSafar Textile.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pretdiaries.com | 2017 | Karachi, Pakistan | Online platform for women's fashion shopping, delivery, and returns in Pakistan. | |||
| fivestartextile.com | 1957 | Lahore, Pakistan | A brand specializing in ethnic and bridal wear apparel for women. | |||
| humsafartextile.com | 2023 | Faisalabad, Pakistan | Online store selling unstitched and stitched clothing collections in Pakistan. |
Detailed competitors of Khaadi
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- Full competitor set
- Operating metrics
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Web traffic of Khaadi
The website of Khaadi (khaadi.com) receives about 2.4M visits a month and ranks #19,635 among all websites worldwide, #927 in Fashion and Apparel.
- Monthly visits2.4M
▲ 22.9% vs previous month
- Unique visitors790.8K
per month
- Global rank#19,635
among all websites
- Category rank#927
Lifestyle · Fashion and Apparel
- Bounce rate14%
- Pages per visit7.4
- Average visit2 min 19 sec
- DevicesDesktop 8% · Mobile 92%
Websites whose visitors overlap most with Khaadi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
gulahmedshop.com | gulahmedshop.com | 100% | #26,167 | – | |
limelight.pk | limelight.pk | 97% | #17,062 | – | |
crossstitch.pk | crossstitch.pk | 90% | #25,780 | – | |
| edenrobe.com | 85% | #59,177 | View details | ||
nishatlinen.com | nishatlinen.com | 84% | #12,740 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Khaadi
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Related news about Khaadi
Complete news archive for Khaadi
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Frequently Asked Questions about Khaadi
Khaadi was founded in 1998 and raised its 1st funding round 24 years after it was founded.
Khaadi is headquartered in Lahore, Pakistan. It is registered at Lahore, Punjab, Pakistan.
Shamoon Sultan is the CEO of Khaadi, as recorded in our data. They have also founded this company.
Khaadi was founded in 1998 in Lahore, Pakistan, as a brand focused on womens casual wear. Unstitched dresses, kurtas, pants, salwars, tights, and accessories are provided within the apparel sector. Products are distributed through company-owned stores and the website khaadi.com, serving customers primarily in Pakistan. Operations emphasize internet-first sales alongside physical retail presence.
Khaadi's top competitors include Pret Diaries, Five Star Textile Industries and HumSafar Textile.
Khaadi has 1 investor. Key investors include International Finance Corporation.
The website of Khaadi receives about 2.4 million visits a month and ranks #19,635 among all websites worldwide.