About Kindful
Kindful is a Financial Services company based in Nashville (United States) founded in 2011, and was acquired by Bloomerang in January 2021. Donor management software and financial metrics are provided for nonprofits. It operates in the Financial Services and Government & Social Sector sectors. Kindful has raised $3.75 million across 3 funding rounds from investors including Bloomerang, Cultivation Capital and FINTOP. The company has 59 employees. Its website kindful.com draws about 215 thousand monthly visits. Kindful offers products and services including Fundraising Platform, Mobile App, and Email Marketing Tools. Its focus areas include Enterprise Applications, Nonprofit Tech, Fundraising and Software. Its legal entity is TRAIL SOFTWARE INC. Its competitors include OneCause, Snap Raise and Bloomerang; 3 of its 3 listed competitors have raised funding.
Company details
Kindful was established in 2011 in Nashville, United States, within the nonprofit software sector. Donor relationship management and financial metrics are handled through dedicated software. Data from internal fundraising systems and various third-party platforms is integrated into a unified dashboard. This setup facilitates donor management, marketing communications, financial tracking, and analytics for donor engagement. Operations focus on streamlining nonprofit fundraising processes.
- Headquarters Nashville, United States
- Employees 59
- Stage Acquired
- SectorsFinancial ServicesGovernment & Social Sector
- Website category Community and Society · Philanthropy
- Website kindful.com
- Social LinkedIn X
- Acquired by Bloomerang (Jan 2021)
- Legal Name Trail Software Inc.
- Total Equity Funding$3.75M (USD)
in 3 rounds
- Latest Funding Round$3.5M (USD), Series A
Oct 2016
- InvestorsBloomerang
& 2 more
- Employee Count59
- Acquired byBloomerang
(Jan 2021)
Products & Services of Kindful
Kindful offers a comprehensive portfolio of products and services, including Fundraising Platform, Mobile App, and Email Marketing Tools.
Platform for nonprofit fundraising and donor tracking.
Mobile application for on-the-go fundraising activities.
Tools for integrated email campaigns in fundraising.
Funding Insights of Kindful
Kindful has successfully raised a total of $3.75M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $3.5 million completed in October 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.75M
- Total Rounds 3
- Last Round Series A — $3.5M
- First Round $250,000
(Apr 2013)
- Investors Count 2
All 3 funding rounds of Kindful with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2016 | $3.5M | Series A | – | – | |
| Jun 2016 | Series A | – | FINTOP | – | |
| Apr 2013 | $250,000 | Angel Round | – | – | – |
3 investors in total: 3 institutional.
Investors in Kindful
Kindful has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Bloomerang, Cultivation Capital and FINTOP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech companies are funded by this venture capital firm. | cultivationcapital.com | St. Louis, United States | ||
| fintopcapital.com | ||||
Cloud-based donor management tools are offered for nonprofits. | 2012 | bloomerang.co | Indianapolis, United States |
Investor details for Kindful
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Kindful
89 people are tracked at Kindful (29 in leadership, 60 in team); the tracked headcount is 59.
| Name | Role | Group |
|---|---|---|
Monica Greye | Director Of Campaign Strategy | Leadership |
Justin Noelle | VP Of Engineering | Leadership |
Kate Kramer | Partner Marketing Manager | Leadership |
Geraldine Rodriguez-Smith | Vice President, Services | Leadership |
Clair Meij | Director, Agile Operations | Leadership |
Dennis Fois | Chief Executive Officer | Leadership |
Tammy Hammond | Chief Product Officer | Leadership |
Ann Fellman | Chief Marketing Officer | Leadership |
Steve Isom | Chief Financial Officer | Leadership |
Tommy Vacek | Chief Technology Officer | Leadership |
James Gilbert | Vice President Demand Generation | Leadership |
Michael Best | Senior Director Of Product Management | Leadership |
Donald Green | VP Of Platform Engineering | Leadership |
Matt Brown | Vp, Engineering | Leadership |
Ryan Ellis | Director Of Website Marketing | Leadership |
Dale Price | Sr. Director Of Product Management | Leadership |
Randi Drinkwater | VP Corporate Marketing | Leadership |
Michael Marriage | Senior Director Of Product Management | Leadership |
Mary Crogan | Vice President, Brand Marketing | Leadership |
Jeffrey Bantam | Director Of Finance | Leadership |
69 more people are available in the full profile.
Complete people profiles for Kindful
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Timeline of Kindful
4 dated milestones of Kindful across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Kindful is founded.
- Funding First funding round of $250K.
- Funding Latest funding round, Series A, of $3.5M.
- Exit Acquired by Bloomerang.
Competitors of Kindful
Kindful has 3 listed competitors in our database, 3 of them funded. They include OneCause, Snap Raise and Bloomerang.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| onecause.com | 2007 | Indianapolis, United States | $37.51M | 190 | Cloud-based auction systems for nonprofit fundraising events are managed. | |
| snapraise.com | 2014 | Seattle, United States | $113M | Online fundraising platforms are offered to nonprofit organizations. | ||
| bloomerang.co | 2012 | Indianapolis, United States | $930,000 | Cloud-based donor management tools are offered for nonprofits. |
Detailed competitors of Kindful
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Kindful
The website of Kindful (kindful.com) receives about 215K visits a month and ranks #149,034 among all websites worldwide, #2,054 in Philanthropy.
- Monthly visits215K
▼ 26% vs previous month
- Unique visitors152.6K
per month
- Global rank#149,034
among all websites
- Category rank#2,054
Community and Society · Philanthropy
- Bounce rate51%
- Pages per visit3.0
- Average visit1 min 58 sec
- DevicesDesktop 51% · Mobile 49%
Websites whose visitors overlap most with Kindful. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bloomerang.co | 100% | 1.2M | #30,853 | View details | |
| doublethedonation.com | 93% | 217K | #174,876 | View details | |
| councilofnonprofits.org | 92% | #350,490 | View details | ||
| acfb.org | 86% | 98.4K | #369,529 | View details | |
| givelively.org | 85% | #183,821 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Kindful
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Crowdfunding
3 companies that operate in the same segment as Kindful (Crowdfunding) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Reward-based crowdfunding is facilitated for content creators and musicians. | 2013 | San Francisco, California, United States | USD 412.1 M | 1,218 | ||
An investment platform offering access to private market investments | 2010 | Washington, District Of Columbia, United States | USD 53.73 M | |||
Funds are raised online for social causes via crowdfunding platform. | 2008 | San Diego, California, United States |
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Related news about Kindful
Complete news archive for Kindful
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Frequently Asked Questions about Kindful
Kindful was founded in 2011 and raised its 1st funding round 2 years after it was founded.
Kindful is headquartered in Nashville, United States. It is registered at Nashville, Tennessee, United States.
Kindful is a funded company, having raised a total of $3.75M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $250K, raised on Apr 2013.
Kindful has 59 employees.
Kindful was established in 2011 in Nashville, United States, within the nonprofit software sector. Donor relationship management and financial metrics are handled through dedicated software. Data from internal fundraising systems and various third-party platforms is integrated into a unified dashboard. This setup facilitates donor management, marketing communications, financial tracking, and analytics for donor engagement. Operations focus on streamlining nonprofit fundraising processes.
Kindful's top competitors include Snap Raise, OneCause and Bloomerang.
Kindful offers Fundraising Platform, Mobile App, and Email Marketing Tools.
Kindful has 3 investors. Key investors include Bloomerang, Cultivation Capital, and FINTOP.
Kindful operates through Trail Software Inc..
Yes. Kindful was acquired by Bloomerang in January 2021.
The website of Kindful receives about 215 thousand visits a month and ranks #149,034 among all websites worldwide.