About Kindred
Kindred is a Financial Services company based in London (United Kingdom) founded in 2014 by Aaron Simpson. Fundraising is enabled through an online charitable e-commerce platform. It operates on a Advertising Model and API-as-a-Product model in Financial Services and Government & Social Sector sectors. Kindred has raised $9.09 million across 3 funding rounds from investors including Adjuvo, Richard Laxer and Dan Bricken. The company has 16 employees. Its website kindred.co draws about 179.1 million monthly visits. Kindred offers products and services including Commerce Ad Network for AI, Commerce Monetization, and Audience Logic. Its focus areas include Technology, Advertising Technology and Commerce Media. Its legal entity is Kindred Soul Ltd. Its competitors include JustGiving and Beam; 2 of its 2 listed competitors have raised funding.
Company details
Kindred is established as a commerce media company specializing in AI monetization solutions. The company is engaged in transforming conversational AI into revenue-generating experiences by integrating contextual advertising into browsers and AI agents. Operations span across connecting over 100,000 advertisers in 52 countries, reaching 450 million devices. Solutions like Commerce Ad Network for AI, Commerce Monetization, and Audience Logic are provided to enhance user shopping journeys with real-time coupons and high-intent data for advertisers. Partnerships with OEMs, telcos, and AI companies are leveraged to scale shopper data and drive return on ad spend on the open web.
- Headquarters London, United Kingdom
- Employees 16
- Founders Aaron Simpson
- SectorsFinancial ServicesGovernment & Social Sector
- Website category Business and Consumer Services
- Website kindred.co
- Social LinkedIn X Facebook
- Legal Name Kindred Soul Ltd
- Net Profit-$3.3 M (USD)-34as on Dec 31, 2022
- Total Equity Funding$9.09M (USD)
in 3 rounds
- Latest Funding Round$5.61M (USD), Series A
Dec 2023
- InvestorsAdjuvo
& 2 more
- Employee Count16
Products & Services of Kindred
Kindred offers a comprehensive portfolio of products and services, including Commerce Ad Network for AI, Commerce Monetization, and Audience Logic.
AI monetization is enabled through contextual ad integration.
User shopping journeys are enhanced with AI-driven coupons.
Shopper data is provided for real-time advertiser targeting.
Funding Insights of Kindred
Kindred has successfully raised a total of $9.09M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $5.61 million completed in December 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.09M
- Total Rounds 3
- Last Round Series A — $5.61M
- First Round $2.96M
(Dec 2019)
- Investors Count 3
All 3 funding rounds of Kindred with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2023 | $5.61M | Series A | – | Adjuvo | – |
| Oct 2020 | $518,718 | Seed | – | – | – |
| Dec 2019 | $2.96M | Angel Round | – | Richard Laxer, Dan Bricken | – |
3 investors in total: 1 institutional and 2 angel.
Investors in Kindred
Kindred has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include Adjuvo, Richard Laxer and Dan Bricken.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
London-based startups in CleanTech, Manufacturing, and Media sectors are funded. | 2015 | adjuvo.com | London, United Kingdom | |
RL Richard Laxer | unknown_125430c251274b2b8 | |||
DB Dan Bricken | unknown_4a2f497c228b487ba |
Investor details for Kindred
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People of Kindred
1 people are tracked at Kindred (1 in leadership); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
Aaron Simpson | Founder | Leadership |
Complete people profiles for Kindred
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Kindred
3 dated milestones of Kindred across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Kindred is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series A, of $5.6M.
Competitors of Kindred
Kindred has 2 listed competitors in our database, 2 of them funded. They include JustGiving and Beam.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| justgiving.com | 2000 | London, United Kingdom | $18.56M | 108 | Funds are raised online for charities and personal campaigns. | |
| beam.global | 2016 | Bristol, United Kingdom | $39.01M | 106 | Sustainable infrastructure solutions for transportation electrification are offered. |
Detailed competitors of Kindred
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Web traffic of Kindred
The website of Kindred (kindred.co) receives about 179.1M visits a month and ranks #337 among all websites worldwide, #12 in Business and Consumer Services.
- Monthly visits179.1M
▼ 8.2% vs previous month
- Unique visitors30.5M
per month
- Global rank#337
among all websites
- Category rank#12
Business and Consumer Services
- Bounce rate78%
- Pages per visit1.3
- Average visit1 min 20 sec
- DevicesDesktop 0% · Mobile 100%
Websites whose visitors overlap most with Kindred. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details | |
kindredeverything.com | kindredeverything.com | 77% | #3,174,953 | – | |
wearekindred.com | wearekindred.com | 76% | #1,072,002 | – | |
kindredai.co | kindredai.co | 73% | #4,329,437 | – |
Top companies in Crowdfunding
2 companies that operate in the same segment as Kindred (Crowdfunding) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Equity crowdfunding is enabled for startups and growing businesses. | 2010 | Exeter, Devon, United Kingdom | USD 62.86 M | USD 18 M | 78 | |
Funds are raised online for charities and personal campaigns. | 2000 | London, England, United Kingdom | USD 18.56 M | USD 65.24 M | 108 |
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Related news about Kindred
Complete news archive for Kindred
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Frequently Asked Questions about Kindred
Kindred was founded in 2014 and raised its 1st funding round 5 years after it was founded.
Kindred is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Kindred is a funded company, having raised a total of $9.09M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $2.96M, raised on Dec 2019.
Kindred has 16 employees.
Kindred is established as a commerce media company specializing in AI monetization solutions. The company is engaged in transforming conversational AI into revenue-generating experiences by integrating contextual advertising into browsers and AI agents. Operations span across connecting over 100,000 advertisers in 52 countries, reaching 450 million devices. Solutions like Commerce Ad Network for AI, Commerce Monetization, and Audience Logic are provided to enhance user shopping journeys with real-time coupons and high-intent data for advertisers. Partnerships with OEMs, telcos, and AI companies are leveraged to scale shopper data and drive return on ad spend on the open web.
Kindred's top competitors include JustGiving and Beam.
Kindred offers Commerce Ad Network for AI, Commerce Monetization, and Audience Logic.
Kindred has 3 investors. Key investors include Adjuvo, Richard Laxer, and Dan Bricken.
Kindred operates through Kindred Soul Ltd.
The website of Kindred receives about 179.1 million visits a month and ranks #337 among all websites worldwide.