About Kindred
Kindred is a company based in London (United Kingdom) founded in 2014 by Aaron Simpson. It operates as a Advertising Model, and API-as-a-Product. Kindred has raised $9.09 million across 3 funding rounds from investors including Adjuvo, Richard Laxer and Dan Bricken. The company has 16 employees as of December 31, 2021. Kindred offers products and services including Commerce Ad Network for AI, Commerce Monetization, and Audience Logic. Kindred operates in a competitive market with competitors including JustGiving, FlipGive, CrowdRise, Beam and Ribon, among others.
- Headquarter London, United Kingdom
- Employees 16 as on 31 Dec, 2021
- Founders Aaron Simpson
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Sectors
Financial ServicesGovernment & Social Sector
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Kindred Soul Ltd
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Annual Revenue
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Net Profit
$-3.3 M (USD)-34as on Dec 31, 2022
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EBITDA
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Total Equity Funding
$9.09 M (USD)
in 3 rounds
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Latest Funding Round
$5.61 M (USD), Series A
Dec 01, 2023
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Investors
Adjuvo
& 2 more
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Employee Count
16
as on Dec 31, 2021
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Products & Services of Kindred
Kindred offers a comprehensive portfolio of products and services, including Commerce Ad Network for AI, Commerce Monetization, and Audience Logic. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI monetization is enabled through contextual ad integration.
User shopping journeys are enhanced with AI-driven coupons.
Shopper data is provided for real-time advertiser targeting.
Funding Insights of Kindred
Kindred has successfully raised a total of $9.09M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $5.61 million completed in December 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $5.6M
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First Round
First Round
(11 Dec 2019)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2023 | Amount | Series A - Kindred | Valuation | Adjuvo |
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| Oct, 2020 | Amount | Seed - Kindred | Valuation |
investors |
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| Dec, 2019 | Amount | Angel Round - Kindred | Valuation | Richard Laxer , Dan Bricken |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Kindred
Kindred has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include Adjuvo, Richard Laxer and Dan Bricken. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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London-based startups in CleanTech, Manufacturing, and Media sectors are funded.
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Founded Year | Domain | Location | |
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RL
Richard Laxer |
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Founded Year | Domain | Location |
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DB
Dan Bricken |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Kindred
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Kindred
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Kindred Comparisons
Competitors of Kindred
Kindred operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as JustGiving, FlipGive, CrowdRise, Beam and Ribon, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Funds are raised online for charities and personal campaigns.
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| domain | founded_year | HQ Location |
Funds are raised through charitable e-commerce and cashback shopping rewards.
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| domain | founded_year | HQ Location |
Funds are raised online for charitable and personal causes.
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| domain | founded_year | HQ Location |
Sustainable infrastructure solutions for transportation electrification are offered.
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| domain | founded_year | HQ Location |
Online crowdfunding platform for nonprofit organizations
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Kindred
Frequently Asked Questions about Kindred
When was Kindred founded?
Kindred was founded in 2014 and raised its 1st funding round 5 years after it was founded.
Where is Kindred located?
Kindred is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Kindred a funded company?
Kindred is a funded company, having raised a total of $9.09M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $2.96M, raised on Dec 11, 2019.
How many employees does Kindred have?
As of Dec 31, 2021, the latest employee count at Kindred is 16.
What does Kindred do?
Kindred is established as a commerce media company specializing in AI monetization solutions. The company is engaged in transforming conversational AI into revenue-generating experiences by integrating contextual advertising into browsers and AI agents. Operations span across connecting over 100,000 advertisers in 52 countries, reaching 450 million devices. Solutions like Commerce Ad Network for AI, Commerce Monetization, and Audience Logic are provided to enhance user shopping journeys with real-time coupons and high-intent data for advertisers. Partnerships with OEMs, telcos, and AI companies are leveraged to scale shopper data and drive return on ad spend on the open web.
Who are the top competitors of Kindred?
Kindred's top competitors include JustGiving, Beam and CrowdRise.
What products or services does Kindred offer?
Kindred offers Commerce Ad Network for AI, Commerce Monetization, and Audience Logic.
Who are Kindred's investors?
Kindred has 3 investors. Key investors include Adjuvo, Richard Laxer, and Dan Bricken.