About Kit
Kit is a company based in New York (United States) founded in 2015 was acquired by Ro in June 2021. Kit has raised $5.82 million across 2 funding rounds from investors including Patreon, Ro and Social Capital. The company has 703 employees. Kit operates in a competitive market with competitors including Hinge Health, Practo, Accolade, Magellan Health and Sharecare, among others.
Funding Insights of Kit
Kit has successfully raised a total of $5.82M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3.32 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.82M
- Total Rounds 2
- Last Round Series A — $3.32M
- First Round $2.5M
(Nov 2016)
- Investors Count 8
All 2 funding rounds of Kit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | $3.32M | Series A | – | – | – |
| Nov 2016 | $2.5M | Seed | – | – |
10 investors in total: 8 institutional and 2 angel.
Investors in Kit
Kit has secured backing from 10 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Patreon, Ro and Social Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused VC firm investing in seed & growth stage companies | 2011 | socialcapital.com | Menlo Park, United States | |
Startups are incubated across sectors by the agnostic studio. | – | expa.com | San Francisco, United States | |
- | – | blackangeltechfund.com | - | |
Venture capital investments in pre-seed and seed stages, focusing on founders. | – | precursorvc.com | - | |
Seed and early-stage startups are invested in by Authentic Ventures. | – | authentic-ventures.com | Oakland, United States | |
Startups are accelerated by Stanford-backed program in Palo Alto. | – | startx.com | Palo Alto, United States | |
Digital health services for men's wellness are offered by Ro. | 2017 | ro.co | New York, United States | |
AU April Underwood | Angel investor, ex-Slack CPO, invests in tech startups globally | – | unknown_d581cdf2148f46c0a | - |
EP Ellen Pao | Venture capitalist, former Reddit CEO, angel investor, advocate for diversity | – | unknown_8594eaf0bec14b3f9 | - |
Reward-based crowdfunding is facilitated for content creators and musicians. | 2013 | patreon.com | San Francisco, United States |
Investor details for Kit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Kit
48 people are tracked at Kit (10 in leadership, 38 in team); the tracked headcount is 703.
| Name | Role | Group |
|---|---|---|
Ashley Alexander | VP, Operations | Leadership |
Nathan Barry | Founder & CEO | Leadership |
Charli Prangley | Creative Director | Leadership |
Melissa Theiss | Head, People Operations | Leadership |
Jessica Posey | Director, Customer Experience | Leadership |
Rohan Raj | Senior Ecosystem Partner Manager | Leadership |
Maggie Goldstone | Head, Creator Partnerships | Leadership |
Katie Swett Miller | VP, Product | Leadership |
Kara May | Head, Marketing for the CEO | Leadership |
Dan Winer | Director of Product Design | Leadership |
Dave Altarescu | CRO | Team |
Thom Gibson | Social Media Content Creator | Team |
Alf Salib | Product Designer | Team |
Dani Stewart | Content Writer | Team |
Scott Mitchell | Product Manager | Team |
Sai Suren | Product Manager | Team |
Conner Staples | Deliverability & Compliance Specialist | Team |
Preston Lyman | Creator Growth Manager | Team |
Haley Janicek | Creator Sessions, Executive Producer | Team |
Renee Pepmiller | Customer Success | Team |
28 more people are available in the full profile.
Complete people profiles for Kit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of Kit
Kit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hinge Health, Practo, Accolade, Magellan Health and Sharecare, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hingehealth.com | 2015 | San Francisco, United States | $854.44M | 1,442 | Virtual physical therapy and digital pain care solutions are provided. | |
| practo.com | 2008 | Bengaluru, India | $227.88M | – | Doctor appointments are booked and healthcare professionals are consulted online. | |
| accolade.com | 2007 | Plymouth Meeting, United States | $228.3M | – | Employee health benefits are facilitated via a cloud-based platform. | |
| magellanhealth.com | 1969 | Scottsdale, United States | $101M | 10,506 | Behavioral healthcare management and pharmacy services are provided for employees. | |
| sharecare.com | 2010 | Atlanta, United States | $64M | 1,988 | Health and wellness social network for employees is provided. | |
| betterfly.com | 2018 | Santiago, Chile | $202.5M | – | Employee health and well-being solutions are delivered through a platform. | |
| thriveglobal.com | 2016 | New York, United States | $130.2M | 82 | Mental wellbeing coaching platform is provided for enterprises. | |
| wellhub.com | 2012 | New York, United States | $85M | 213 | Cloud-based wellness programs are offered for employee health and productivity. | |
| league.com | 2014 | Toronto, Canada | $241.95M | 103 | SaaS platform for managing employee health benefits is offered. | |
| cerner.com | 1979 | North Kansas, United States | – | 5,159 | Online platform for employee health benefits |
Detailed competitors of Kit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Kit
The website of Kit (kit.com) receives about 8.2M visits a month and ranks #7,998 among all websites worldwide, #1,116 in Computers Electronics and Technology.
- Monthly visits8.2M
▲ 10.2% vs previous month
- Unique visitors3.6M
per month
- Global rank#7,998
among all websites
- Category rank#1,116
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate59%
- Pages per visit3.1
- Average visit2 min 46 sec
- DevicesDesktop 46% · Mobile 54%
Websites whose visitors overlap most with Kit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
skool.com | skool.com | 100% | – | #1,232 | – |
| calendly.com | 92% | 40.1M | #1,297 | View details | |
| mailerlite.com | 91% | 5.2M | #9,028 | View details | |
| airtable.com | 86% | 24.6M | #1,692 | View details | |
| notion.so | 86% | 178.3M | #160 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Kit
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Kit
Complete news archive for Kit
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Kit
10 companies that operate in the same segment as Kit (HR & Workforce Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | – | – | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, United States | USD 235.41 M | USD 4.95 M | 260 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | – | – | |
Cloud-based HR and financial software is delivered to enterprises. | 2005 | Pleasanton, California, United States | USD 352.3 M | USD 9.53 B | 20,400 | |
Businesses are connected with freelancers via an online marketplace. | 1999 | San Francisco, California, United States | USD 140 M | USD 787.78 M | 600 | |
Tech-enabled mental health solutions for employers are provided. | 2016 | New York, New York, United States | USD 508.73 M | – | – | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Cloud-based HRMS software is offered for small and medium-sized businesses. | 2016 | Barcelona, Catalonia, Spain | USD 369.25 M | – | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Kit
Kit was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Kit is headquartered in New York, United States. It is registered at New York, New York, United States.
Kit is a funded company, having raised a total of $5.82M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on Nov 2016.
Kit has 703 employees.
Kit is a community-based product discovery platform. The platform offers category focused communities like art, biking, photography etc. Users can recommend and review products they like in the communities. Users earn affiliate revenue on the products recommended by them, from the companys partnered retailers. As of Nov. 2016, they have not started to monetize the platform. Users include influencers such as professional travel vlogger Peter Bragiel, makeup artist and beauty vlogger Claire Marshall etc. They also allow influencers to collaborate with brands and create sponsored content for community users. The company was launched as a project backed by Expa, which helps develop and launch companies.
Kit's top competitors include Accolade, Hinge Health and Wellhub.
Kit has 10 investors. Key investors include Patreon, Ro, Social Capital, Expa, and Black Angel Tech Fund.
Yes. Kit was acquired by Ro in June 2021.
The website of Kit receives about 8.2 million visits a month and ranks #7,998 among all websites worldwide.