About Knix
Knix is a company based in Toronto (Canada) founded in 2013 by Joanna Griffiths was acquired by Essity in July 2022. It operates as a Direct-to-Consumer (D2C). Knix has raised $58.7 million across 3 funding rounds from investors including Essity, Heron Rock and TZP Group. Knix offers products and services including Leakproof Underwear, Wireless Bras, and Activewear. Knix operates in a competitive market with competitors including UNDZ, Fortnight Lingerie, Buddha Boxers, The Frenchcouture and Silly B Intimates, among others.
- Headquarter Toronto, Canada
- Founders Joanna Griffiths
-
Sectors
Retail
-
Email
Locked
-
Phone
Locked
-
Website
Locked
-
Social
Locked
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Knix
Knix offers a comprehensive portfolio of products and services, including Leakproof Underwear, Wireless Bras, and Activewear.
Underwear designed to absorb leaks is offered widely.
Comfortable wireless bras are provided for daily wear.
Activewear for various sports is sold by Knix.
People of Knix
Unlock access to complete
Funding Insights of Knix
Knix has successfully raised a total of $58.7M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $53 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Knix
Knix has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Essity, Heron Rock and TZP Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Venture capital fund investing in healthcare & tech sectors
|
Locked | Locked | Locked | |
|
Venture capital firm investing in multiple sectors
|
Locked | Locked | Locked | |
|
Tech-enabled companies are invested in by Acton Capital venture firm.
|
Locked | Locked | Locked |
Investor details for Knix
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Knix
Investment portfolio details for Knix
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - Knix
Detailed financials for Knix
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Knix Comparisons
Peer comparison for Knix
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of Knix
Knix operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as UNDZ, Fortnight Lingerie, Buddha Boxers, The Frenchcouture and Silly B Intimates, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| Locked | Locked | Locked |
Designs and markets underwear for men and women
|
|
| Locked | Locked | Locked |
Designs and sells ethical lingerie and swimwear online with diverse sizing.
|
|
| Locked | Locked | Locked |
Operates a direct-to-consumer brand specializing in bamboo-fabric boxers for comfort and sustainability.
|
|
| Locked | Locked | Locked |
Offers a proprietary brand of high-quality swimwear for customers.
|
|
| Locked | Locked | Locked |
Manufactures functional bras designed for comfort and everyday use.
|
Detailed competitors of Knix
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Knix
Complete news archive for Knix
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Knix
Knix was founded in 2013 and raised its 1st funding round 6 years after it was founded.
Knix is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Joanna Griffiths is the current CEO of Knix. They have also founded this company.
Knix is a funded company, having raised a total of $58.7M across 3 funding rounds to date.
Knix is engaged in the design and sale of intimate apparel, focusing on comfort and functionality. Products such as wireless bras and leakproof underwear are provided for various needs, including maternity and activewear. Solutions are offered across sectors like swimwear, shapewear, and teen apparel. The company is committed to redefining intimates with an emphasis on confidence and freedom from judgment.
Knix's top competitors include UNDZ, Fortnight Lingerie and Buddha Boxers.
Knix offers Leakproof Underwear, Wireless Bras, and Activewear.
Knix has 7 investors. Key investors include Essity, Heron Rock, TZP Group, Acton Capital, and Ashley Graham.