About Knix
Knix is a company based in Toronto (Canada) founded in 2013 by Joanna Griffiths was acquired by Essity in July 2022. It operates as a Direct-to-Consumer (D2C). Knix has raised $58.7 million across 3 funding rounds from investors including Essity, Heron Rock and TZP Group. Knix offers products and services including Leakproof Underwear, Wireless Bras, and Activewear. Knix operates in a competitive market with competitors including UNDZ, Fortnight Lingerie, Buddha Boxers, The Frenchcouture and Silly B Intimates, among others.
Products & Services of Knix
Knix offers a comprehensive portfolio of products and services, including Leakproof Underwear, Wireless Bras, and Activewear.
Underwear designed to absorb leaks is offered widely.
Comfortable wireless bras are provided for daily wear.
Activewear for various sports is sold by Knix.
Apps and channels of Knix
its YouTube channel Knix has 3.92K subscribers and 30 videos.
Videos from Knix
The most watched videos on Knix's YouTube channel, Knix (3.92K subscribers). Click a video to play it here.
More on Knix.
Funding Insights of Knix
Knix has successfully raised a total of $58.7M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $53 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $58.7M
- Total Rounds 3
- Last Round Series B — $53M
- Investors Count 6
All 3 funding rounds of Knix with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $53M | Series B | – | TZP Group | |
| Nov 2019 | $5.7M | Series A | – | Acton Capital | – |
| Apr 2019 | – | Seed | – | Acton Capital | – |
7 investors in total: 5 institutional and 2 angel.
Investors in Knix
Knix has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Essity, Heron Rock and TZP Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in healthcare & tech sectors | – | heronrock.com | Ottawa, Canada | |
Venture capital firm investing in multiple sectors | – | tzpgroup.com | New York, United States | |
Tech-enabled companies are invested in by Acton Capital venture firm. | – | actoncapital.com | Munich, Germany | |
Venture capital investing and portfolio management services for accredited investors. | – | av.vc | - | |
AG Ashley Graham | - | – | unknown_dc6cabaf987c40c19 | - |
TW Tom Williams | Indian angel investor with focus on early-stage tech startups. | – | unknown_ebed96dba51d4c648 | - |
Brand of multi category baby care products | 2017 | essity.com | Stockholm, Sweden |
Investor details for Knix
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Knix
26 people are tracked at Knix (8 in leadership, 18 in team).
| Name | Role | Group |
|---|---|---|
Joanna Griffiths | Founder & CEO | Leadership |
Kevin Rogers | Director Of Retail Operations | Leadership |
Steven Hudson | COO | Leadership |
Vivek Thomas | Senior Director Application Development | Leadership |
Ilana Belkin | Director & General Manager | Leadership |
Garrett Dennie Cpa | CFO | Leadership |
Ron Ijack | CTO | Leadership |
Crystal A Bastien | Senior Director Global Planning And Allocation | Leadership |
Rachel Hayward | Social Moderation Specialist, Customer Experience | Team |
Alyssa Benoit | Senior Customer Experience Manager At Knixwear | Team |
Lee-Anne James | Store Development Manager | Team |
Alanna Klatt | Team Lead Of Customer Experience | Team |
Nooreen Kanji | Executive Operations | Team |
Rahul Radhakrishnan Nair | Senior Manager, Data Science Ml/ai | Team |
Nanlee Wood | Senior Manager, Retail Ops | Team |
Sarah Saghar Zahedi | Sales Associate | Team |
Ren L. | Senior Manager, Fp&a | Team |
Sakshi Joshi | Quality Assurance Manager | Team |
Krystal Long | Store Manager | Team |
Valencia Hartono | Sales Associate | Team |
6 more people are available in the full profile.
Complete people profiles for Knix
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Knix
4 dated milestones of Knix across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Knix is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $53.0M.
- Exit Acquired by Essity.
Competitors of Knix
Knix operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as UNDZ, Fortnight Lingerie, Buddha Boxers, The Frenchcouture and Silly B Intimates, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| undz.com | 2010 | Montreal, Canada | – | – | Designs and markets underwear for men and women | |
| fortnightlingerie.com | 2010 | Toronto, Canada | – | – | Designs and sells ethical lingerie and swimwear online with diverse sizing. | |
| buddhaboxers.com | 2016 | Toronto, Canada | – | – | Operates a direct-to-consumer brand specializing in bamboo-fabric boxers for comfort and sustainability. | |
| thefrenchcouture.com | 2017 | Toronto, Canada | – | – | Offers a proprietary brand of high-quality swimwear for customers. | |
| sillybintimates.com | 2015 | Toronto, Canada | – | – | Manufactures functional bras designed for comfort and everyday use. |
Detailed competitors of Knix
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Knix
The website of Knix (knix.com) receives about 728.9K visits a month and ranks #52,815 among all websites worldwide, #2,592 in Fashion and Apparel.
- Monthly visits728.9K
▼ 11.1% vs previous month
- Unique visitors439.2K
per month
- Global rank#52,815
among all websites
- Category rank#2,592
Lifestyle · Fashion and Apparel
- Bounce rate56%
- Pages per visit4.5
- Average visit2 min 20 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Knix. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| soma.com | 100% | 3.3M | #10,775 | View details | |
| hankypanky.com | 97% | – | #90,907 | View details | |
| nordstrom.com | 96% | 43.9M | #577 | View details | |
| macys.com | 96% | 79.4M | #229 | View details | |
shop.lululemon.com | shop.lululemon.com | 94% | – | #884 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Knix
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Knix
Complete news archive for Knix
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Knix
10 companies that operate in the same segment as Knix (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Knix
Knix was founded in 2013 and raised its 1st funding round 6 years after it was founded.
Knix is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Joanna Griffiths is the current CEO of Knix. They have also founded this company.
Knix is a funded company, having raised a total of $58.7M across 3 funding rounds to date.
Knix is engaged in the design and sale of intimate apparel, focusing on comfort and functionality. Products such as wireless bras and leakproof underwear are provided for various needs, including maternity and activewear. Solutions are offered across sectors like swimwear, shapewear, and teen apparel. The company is committed to redefining intimates with an emphasis on confidence and freedom from judgment.
Knix's top competitors include UNDZ, Fortnight Lingerie and Buddha Boxers.
Knix offers Leakproof Underwear, Wireless Bras, and Activewear.
Knix has 7 investors. Key investors include Essity, Heron Rock, TZP Group, Acton Capital, and Ashley Graham.
Yes. Knix was acquired by Essity in July 2022.
The website of Knix receives about 729 thousand visits a month and ranks #52,815 among all websites worldwide.