About Knix
Knix is a company based in Toronto (Canada) founded in 2013 by Joanna Griffiths was acquired by Essity in July 2022. It operates as a Direct-to-Consumer (D2C). Knix has raised $58.7 million across 3 funding rounds from investors including Essity, Heron Rock and TZP Group. Knix offers products and services including Leakproof Underwear, Wireless Bras, and Activewear. Knix operates in a competitive market with competitors including UNDZ, Fortnight Lingerie, Buddha Boxers, The Frenchcouture and Silly B Intimates, among others.
- Headquarter Toronto, Canada
- Founders Joanna Griffiths
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Sectors
Retail
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Email
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Phone
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Website
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Social
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Products & Services of Knix
Knix offers a comprehensive portfolio of products and services, including Leakproof Underwear, Wireless Bras, and Activewear. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Underwear designed to absorb leaks is offered widely.
Comfortable wireless bras are provided for daily wear.
Activewear for various sports is sold by Knix.
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Funding Insights of Knix
Knix has successfully raised a total of $58.7M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $53 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $53.0M
- First Round First Round
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| May, 2021 | Amount | Series B - Knix | Valuation | TZP Group | |
| Nov, 2019 | Amount | Series A - Knix | Valuation | Acton Capital |
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| Apr, 2019 | Amount | Seed - Knix | Valuation | Acton Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Knix
Knix has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Essity, Heron Rock and TZP Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital fund investing in healthcare & tech sectors
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Venture capital firm investing in multiple sectors
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Tech-enabled companies are invested in by Acton Capital venture firm.
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| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Knix
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Knix
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Knix Comparisons
Competitors of Knix
Knix operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as UNDZ, Fortnight Lingerie, Buddha Boxers, The Frenchcouture and Silly B Intimates, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Designs and markets underwear for men and women
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Designs and sells ethical lingerie and swimwear online with diverse sizing.
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Operates a direct-to-consumer brand specializing in bamboo-fabric boxers for comfort and sustainability.
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Offers a proprietary brand of high-quality swimwear for customers.
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Manufactures functional bras designed for comfort and everyday use.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Knix
Frequently Asked Questions about Knix
When was Knix founded?
Knix was founded in 2013 and raised its 1st funding round 6 years after it was founded.
Where is Knix located?
Knix is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Who is the current CEO of Knix?
Joanna Griffiths is the current CEO of Knix. They have also founded this company.
Is Knix a funded company?
Knix is a funded company, having raised a total of $58.7M across 3 funding rounds to date.
What does Knix do?
Knix is engaged in the design and sale of intimate apparel, focusing on comfort and functionality. Products such as wireless bras and leakproof underwear are provided for various needs, including maternity and activewear. Solutions are offered across sectors like swimwear, shapewear, and teen apparel. The company is committed to redefining intimates with an emphasis on confidence and freedom from judgment.
Who are the top competitors of Knix?
Knix's top competitors include UNDZ, Fortnight Lingerie and Buddha Boxers.
What products or services does Knix offer?
Knix offers Leakproof Underwear, Wireless Bras, and Activewear.
Who are Knix's investors?
Knix has 7 investors. Key investors include Essity, Heron Rock, TZP Group, Acton Capital, and Ashley Graham.