KOOEE

Legana, Australia Founded: 2013 • Age: 13 yrs Acquired By Jack Link
Brand of beef jerkys
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About KOOEE

KOOEE is a company based in Legana (Australia) founded in 2013 was acquired by Jack Link in July 2025.. KOOEE offers products and services including Beef Jerky, Pork Sticks, Starter Pack, Sample Packs, and Gift Cards. KOOEE operates in a competitive market with competitors including Smithfield Foods, Simplot Australia, Heat Beads, The MeetCo and Cliffs Beef Jerky, among others.

  • Headquarter Legana, Australia
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
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Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Jack Link

    (Jul 18, 2025)

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Products & Services of KOOEE

KOOEE offers a comprehensive portfolio of products and services, including Beef Jerky, Pork Sticks, Starter Pack, Sample Packs, and Gift Cards. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

High-protein beef snack made from organic ingredients.

Free-range pork sticks for quick protein intake.

Assortment of snacks for new customers.

Variety packs to try different snacks.

Redeemable for snack purchases online.

Funding Insights of KOOEE

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in KOOEE

KOOEE has secured backing from 1 investor. Prominent investors backing the company include Jack Link. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Sells beef jerky, protein snacks, and merchandise via e-commerce platform.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by KOOEE

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - KOOEE

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Kooee Comparisons

Employees
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Competitors of KOOEE

KOOEE operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Smithfield Foods, Simplot Australia, Heat Beads, The MeetCo and Cliffs Beef Jerky, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Hog breeding, rearing, processing, and meat supply are managed.
domain founded_year HQ Location
Operates food brands, manufacturing, and agricultural services in Australia and New Zealand.
domain founded_year HQ Location
Meat processing operations are conducted in Dandenong, Australia.
domain founded_year HQ Location
Runs a direct-to-consumer brand for meat snacks products.
domain founded_year HQ Location
Cliffs Beef Jerky is a popular brand offering premium meat snacks for consumers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Kooee

Frequently Asked Questions about KOOEE

When was KOOEE founded?

KOOEE was founded in 2013.

Where is KOOEE located?

KOOEE is headquartered in Legana, Australia. It is registered at Legana, Tasmania, Australia.

What does KOOEE do?

KOOEE was founded in 2013 and is based in Legana, Australia, within the snack food sector. Beef jerkys are manufactured in flavors including sea salt, pepperberry, chipotle, habanero chili, and honey. Products are distributed through independent stores and an online platform accessible via kooesnacks.com.au, with operations centered in Upper Burnie, Tasmania. Sales focus on domestic markets in Australia.

Who are the top competitors of KOOEE?

KOOEE's top competitors include Smithfield Foods, Heat Beads and Simplot Australia.

What products or services does KOOEE offer?

KOOEE offers Beef Jerky, Pork Sticks, Starter Pack, Sample Packs, and Gift Cards.

Who are KOOEE's investors?

KOOEE has 1 investor. Key investors include Jack Link.

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