About KOOEE
KOOEE is a Consumer company based in Legana (Australia) founded in 2013, and was acquired by Jack Link in July 2025. Brand of beef jerkys. Its website kooeesnacks.com.au draws about 24 thousand monthly visits. KOOEE offers products and services including Beef Jerky, Pork Sticks, Starter Pack, Sample Packs, and Gift Cards. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Simplot Australia, Heat Beads and The MeetCo.
Company details
KOOEE was founded in 2013 and is based in Legana, Australia, within the snack food sector. Beef jerkys are manufactured in flavors including sea salt, pepperberry, chipotle, habanero chili, and honey. Products are distributed through independent stores and an online platform accessible via kooesnacks.com.au, with operations centered in Upper Burnie, Tasmania. Sales focus on domestic markets in Australia.
Products & Services of KOOEE
KOOEE offers a comprehensive portfolio of products and services, including Beef Jerky, Pork Sticks, Starter Pack, Sample Packs, and Gift Cards.
High-protein beef snack made from organic ingredients.
Free-range pork sticks for quick protein intake.
Assortment of snacks for new customers.
Variety packs to try different snacks.
Redeemable for snack purchases online.
Apps and channels of KOOEE
its YouTube channel KOOEE! Super Snacks has 2 subscribers.
Investors in KOOEE
KOOEE has secured backing from 1 investor. Prominent investors backing the company include Jack Link.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sells beef jerky, protein snacks, and merchandise via e-commerce platform. | 1986 | jacklinks.com | Minong, United States |
Investor details for KOOEE
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Timeline of KOOEE
2 dated milestones of KOOEE across 12 years, from founding to its latest funding, stage changes and deals.
- Founded KOOEE is founded.
- Exit Acquired by Jack Link.
Competitors of KOOEE
KOOEE has 3 listed competitors in our database. They include Simplot Australia, Heat Beads and The MeetCo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| simplot.com.au | 1995 | Melbourne, Australia | Operates food brands, manufacturing, and agricultural services in Australia and New Zealand. | |||
| heatbeads.com.au | 1970 | Dandenong, Australia | Meat processing operations are conducted in Dandenong, Australia. | |||
| themeetco.com | 2019 | Sydney, Australia | Runs a direct-to-consumer brand for meat snacks products. |
Detailed competitors of KOOEE
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Web traffic of KOOEE
The website of KOOEE (kooeesnacks.com.au) receives about 23.5K visits a month and ranks #1,039,183 among all websites worldwide, #6,655 in Groceries.
- Monthly visits23.5K
▼ 24.2% vs previous month
- Unique visitors12.8K
per month
- Global rank#1,039,183
among all websites
- Category rank#6,655
Food and Drink · Groceries
- Bounce rate60%
- Pages per visit1.4
- Average visit55 sec
- DevicesDesktop 7% · Mobile 93%
Websites whose visitors overlap most with KOOEE. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thejerkyco.com.au | 100% | #695,673 | View details | ||
| ketodirect.com.au | 90% | 13.7K | #1,144,606 | View details | |
yoketo.com.au | yoketo.com.au | 90% | #1,604,483 | – | |
havebutterwilltravel.com | havebutterwilltravel.com | 87% | #2,318,057 | – | |
nudierudielunchbox.com.au | nudierudielunchbox.com.au | 86% | #971,506 | – | |
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All 15 similar websites and full traffic analytics for KOOEE
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Frequently Asked Questions about KOOEE
KOOEE was founded in 2013.
KOOEE is headquartered in Legana, Australia. It is registered at Legana, Tasmania, Australia.
KOOEE was founded in 2013 and is based in Legana, Australia, within the snack food sector. Beef jerkys are manufactured in flavors including sea salt, pepperberry, chipotle, habanero chili, and honey. Products are distributed through independent stores and an online platform accessible via kooesnacks.com.au, with operations centered in Upper Burnie, Tasmania. Sales focus on domestic markets in Australia.
KOOEE's top competitors include Heat Beads, Simplot Australia and The MeetCo.
KOOEE offers Beef Jerky, Pork Sticks, Starter Pack, Sample Packs, and Gift Cards.
KOOEE has 1 investor. Key investors include Jack Link.
Yes. KOOEE was acquired by Jack Link in July 2025.