About Koovs
Koovs is a company based in Delhi (India) founded in 2009 by Mary Turner was acquired by SGIK 3 Investments in December 2019. The company has 2 employees. Koovs operates in a competitive market with competitors including Myntra, Nykaa Fashion, Jabong, Ajio and Lyskraft, among others.
- Annual Revenue$319.47 (USD)-95as on Mar 31, 2023
- Net Profit-$4.76 K (USD)-296as on Mar 31, 2023
- EBITDA-$4.76 K (USD)-251as on Mar 31, 2023
- Latest Funding Round$13.61M (USD), Post-IPO
Jun 2019
- InvestorsHT Media
& 8 more
- Employee Count2
- Acquired bySGIK 3 Investments
(Dec 2019)
Associated legal entities of Koovs
Koovs is associated with 3 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2022) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Koovs Marketing Consulting Private Limited CIN U74140HR2010PTC050747 | Active | 10 May 2010 | Gurgaon, Haryana | ₹3.0 Cr | – | 5 | View details |
| Koovs.Tech Private Limited CIN U72501HR2020PTC090506 | Under Process Of Striking Off | 28 Oct 2020 | Gurgaon, Haryana | – | – | 2 | View details |
| Marble E - Retail Private Limited CIN U52399HR2013PTC114517 | Active | 19 Nov 2013 | Gurgaon, Haryana | ₹0.4 Cr | 14 | 3 | View details |
Funding Insights of Koovs
- Total Rounds 7
- Last Round Post-IPO — $13.61M
- First Round $37M
(Jun 2014)
- Investors Count 8
All 7 funding rounds of Koovs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $13.61M | Post-IPO | – | – | – |
| Jul 2018 | $20.37M | Post-IPO | – | – | |
| Nov 2016 | $13.58M | Post-IPO | – | – | |
| Jun 2016 | $1.34M | Post-IPO | – | – | – |
| Jun 2016 | $4.8M | Post-IPO | – | – | |
| Apr 2016 | $32M | Post-IPO | – | – | |
| Jun 2014 | $37M | Post-IPO | – | – | – |
9 investors in total: 8 institutional and 1 angel.
Investors in Koovs
Koovs has secured backing from 9 investors, including angel and institutional investors. Prominent investors backing the company include HT Media, Timesgroup and Ruffer.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Retail chain of fashion and clothing products | 2012 | futurelifestyle.in | Mumbai, India | |
English and vernacular newspapers are published in print form. | 1838 | timesgroup.com | Mumbai, India | |
Secondary market funds are diversified across multiple sectors. | – | collercapital.com | London, United Kingdom | |
Investment management firm providing advisory services to individuals and institutions. | 1987 | mitchcap.com | Leawood, United States | |
Print, digital, and radio media platforms are operated. | 1924 | htmedia.in | Delhi, India | |
Delivers product development, packaging, logistics, and documentation services. | 2008 | dragonasiahk.net | United States | |
Fund-based investment management is provided by Ruffer. | 1994 | ruffer.co.uk | London, United Kingdom | |
KB Kishore Biyani | Founder of Future Group, retail pioneer, and active angel investor in India. | – | unknown_87f9685b2ca2404da | - |
- | – | sgik3investments.tcc.mode | - |
Investor details for Koovs
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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Board of directors of Koovs
The boards of the 3 registered companies of Koovs currently have 10 directors; the longest-serving is Lord Waheed Alli, appointed in 2013. 27 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Lord Waheed Alli DIN 06529684 | Director | 19 Feb 2013 | 13 yrs 7 mo | Koovs Marketing Consulting Private Limited |
| Akhilesh Tripathi DIN 05287748 | Director | 05 Nov 2019 | 6 yrs 11 mo | Marble E - Retail Private Limited |
| Puneet Anurag Chohda DIN 05336386 | Director | 05 Nov 2019 | 6 yrs 11 mo | Marble E - Retail Private Limited |
| Shivani Sekhon DIN 08938932 | Director | 28 Oct 2020 | 5 yrs 11 mo | Koovs.Tech Private Limited |
| Mary Turner DIN 08938983 | Director | 19 Feb 2021 | 5 yrs 7 mo | Koovs Marketing Consulting Private Limited |
| Bharatbhushan Arya DIN 02473291 | Additional Director | 05 Aug 2022 | 4 yrs 2 mo | Koovs Marketing Consulting Private Limited |
| Manoj Jhanji DIN 06894488 | Additional Director | 05 Aug 2022 | 4 yrs 2 mo | Koovs Marketing Consulting Private Limited |
| Ampar Pramod DIN 06809227 | Additional Director | 05 Aug 2022 | 4 yrs 2 mo | Koovs Marketing Consulting Private Limited |
| Kulwinder Pal Singh DIN 05300471 | Director | 06 Dec 2024 | 1 yr 10 mo | Marble E - Retail Private Limited |
| Anish Bansal DIN 10160283 | Additional Director | 05 Dec 2025 | 10 mo | Koovs.Tech Private Limited |
People of Koovs
6 people are tracked at Koovs (4 in leadership, 2 in team); the tracked headcount is 2.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
Brihadish Ravichandran | CEO | Leadership |
Nitin Mehra | Head Of Planning | Leadership |
| Head HR | Leadership | |
Pankaj Arora | Team Leader | Team |
Mandeep Singh | Manager - SEM | Team |
Complete people profiles for Koovs
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Financials of Koovs
Figures of Marble E - Retail Private Limited, the primary company behind Koovs, for FY 2025. Revenue was ₹40.1 Lakh (-62% year on year). Net profit was ₹27.3 Lakh (68% margin). EBITDA was ₹37.1 Lakh (93% margin). Revenue has grown at a compounded annual rate of +104% over three years and -65% over five years.
- ₹40.1 LakhRevenue · FY 2025 · -62% YoY
- ₹27.3 LakhNet profit · 68% margin
- ₹37.1 LakhEBITDA · 93% margin
- ₹1.00 CrPaid-up capital
- 14Employees (provident fund records)
- +104%Revenue CAGR, 3 years
- -65%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Marble E - Retail Private Limited are on its company page.
Detailed financial statements for Koovs
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
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Timeline of Koovs
5 dated milestones of Koovs across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Koovs is founded.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round of $37.0M.
- Funding Latest funding round, Post-IPO, of $13.6M.
- Exit Acquired by SGIK 3 Investments.
Competitors of Koovs
Koovs operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Myntra, Nykaa Fashion, Jabong, Ajio and Lyskraft, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| myntra.com | 2007 | Bengaluru, India | $123.71M | 1,119 | Fashion and lifestyle products are offered via an online marketplace. | |
| nykaafashion.com | 2012 | Mumbai, India | – | 514 | Online platform for shopping clothing, accessories, gadgets, and home decor items. | |
| jabong.com | 2012 | Gurugram, India | $120.27M | 1,433 | Online marketplace for fashion products | |
| ajio.com | 2016 | Mumbai, India | – | 6 | Manages an e-commerce platform offering diverse fashion products for men, women, and kids. | |
| lyskraft.com | 2023 | Gurugram, India | $26M | 40 | Fashion products and accessories for women are offered online. | |
| spoyl.in | 2015 | Hyderabad, India | $6.2M | 48 | Offers an online e-commerce platform powered by influencers. | |
| crepdogcrew.com | 2019 | Delhi, India | – | – | Sneakers, shoes, streetwear, and accessories are retailed by Crepdog Crew. | |
| voxpop.com | 2013 | Mumbai, India | $1.34M | 142 | Internet first brand offering multi-category fashion products | |
| gocoop.com | 2011 | Bengaluru, India | $2.32M | 11 | Online platform selling Indian handloom products and artisan crafts globally. |
Detailed competitors of Koovs
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Koovs
The website of Koovs (koovs.com) receives about 5.4K visits a month.
- Monthly visits5.4K
▼ 17.4% vs previous month
Websites whose visitors overlap most with Koovs. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fashionara.com | fashionara.com | 100% | – | – | – |
| shopnineteen.com | 97% | – | – | View details | |
| stalkbuylove.com | 96% | – | – | View details | |
| myntra.com | 92% | 113.8M | #236 | View details | |
trendin.com | trendin.com | 87% | – | #1,526,482 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for Koovs
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Koovs
Complete news archive for Koovs
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Koovs
10 companies that operate in the same segment as Koovs (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Koovs
Koovs was founded in 2009 and raised its 1st funding round 5 years after it was founded.
Koovs is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Brihadish Ravichandran is the current CEO of Koovs.
Koovs has 2 employees.
Annual revenue of Koovs is $319.47 as on Mar 31, 2023.
Koovs was founded in 2009 in Delhi, India, and operates as an online retailer focused on fashion products for men and women. The catalog features items such as footwear, jewelry, hats, scarves, watches, sunglasses, handbags, t-shirts, jackets, tops, vests, pants, shorts, skirts, dresses, and coats. A mobile application is provided for iOS and Android users to facilitate access.
Koovs has 9 investors. Key investors include HT Media, Timesgroup, Ruffer, Future Lifestyle Fashions, and Kishore Biyani.
Koovs is associated with 3 legal entities: Marble E - Retail Private Limited, Koovs.Tech Private Limited, Koovs Marketing Consulting Private Limited.
Yes. Koovs was acquired by SGIK 3 Investments in December 2019.
The legal entities of Koovs currently have 10 directors, including Akhilesh Tripathi, Kulwinder Pal Singh, Puneet Anurag Chohda and others.