About Koshelek
Koshelek is a Retail company based in Saint Petersburg (Russia) founded in 2012, and was acquired by Tinkoff Bank in April 2021. App-based platform offering discount and bank cards. Its website koshelek.app draws about 468 thousand monthly visits. Its focus areas include Coupons and Deals, Rewards & Cashback and Multi-Channel. Its competitors include Biglion, PROFCARDS and LOOCA; 1 of its 3 listed competitors has raised funding.
Company details
Koshelek was founded in 2012 in Saint Petersburg, Russia, within the fintech sector. An app-based platform is operated, delivering discounts and bank cards to users. Discounts are offered across categories such as restaurants, fashion, groceries, and beauty, redeemable both online and at physical stores. The application is accessible on Android and iOS devices, supporting consumer savings in everyday purchases.
- Headquarters Saint Petersburg, Russia
- Stage Acquired
- SectorsRetail
- Website category Computers Electronics and Technology · Programming and Developer Software
- Emailβ’β’β’β’β’β’β’β’
- Website koshelek.app
- Social LinkedIn X Facebook
- Acquired by Tinkoff Bank (Apr 2021)
- Investors
- Acquired byTinkoff Bank
(Apr 2021)
Investors in Koshelek
Koshelek has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Tinkoff Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Digital banking services are provided for individuals and businesses. | 2006 | tinkoff.ru | Moscow, Russia |
Investor details for Koshelek
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People of Koshelek
7 people are tracked at Koshelek (4 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Aleksei Bastin | Head Of Data Engineering | Leadership |
Yaroslav Shipachev | CMO | Leadership |
Vladimir Abazov | Chief Analytics Officer | Leadership |
Denis Gorbachev | Chief Product Officer | Leadership |
Наталья Бочарова | Monetization Business Leader | Team |
Anna N. | Account Manager | Team |
Vadim Khurtov | Mobile QA | Team |
Complete people profiles for Koshelek
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Timeline of Koshelek
2 dated milestones of Koshelek across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Koshelek is founded.
- Exit Acquired by Tinkoff Bank.
Competitors of Koshelek
Koshelek has 3 listed competitors in our database, 1 of them funded. They include Biglion, PROFCARDS and LOOCA.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| biglion.ru | 2010 | Moscow, Russia | $25M | Multi-category O2O deals are provided via an online platform. | ||
| profcards.ru | 2018 | Moscow, Russia | Offers an online platform providing rewards and bonus points for multi-category products. | |||
| looca.ru | 2023 | Yakutsk, Russia | Offers an app-based platform for receipts-based cashbacks and rewards across various products and services. |
Detailed competitors of Koshelek
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- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of Koshelek
The website of Koshelek (koshelek.app) receives about 468.2K visits a month and ranks #181,303 among all websites worldwide, #4,153 in Programming and Developer Software.
- Monthly visits468.2K
▲ 57.1% vs previous month
- Unique visitors145.9K
per month
- Global rank#181,303
among all websites
- Category rank#4,153
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate66%
- Pages per visit1.7
- Average visit1 min 13 sec
- DevicesDesktop 5% Β· Mobile 95%
Websites whose visitors overlap most with Koshelek. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| vk.com | 100% | 907.7M | #30 | View details | |
| yandex.ru | 100% | 2.9B | #11 | View details | |
| google.com | 89% | 85.8B | #1 | View details | |
prozapass.ru | prozapass.ru | 86% | β | ||
ya.ru | ya.ru | 85% | #83 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 12 similar websites and full traffic analytics for Koshelek
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- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Koshelek
Complete news archive for Koshelek
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Frequently Asked Questions about Koshelek
Koshelek was founded in 2012.
Koshelek is headquartered in Saint Petersburg, Russia.
Koshelek was founded in 2012 in Saint Petersburg, Russia, within the fintech sector. An app-based platform is operated, delivering discounts and bank cards to users. Discounts are offered across categories such as restaurants, fashion, groceries, and beauty, redeemable both online and at physical stores. The application is accessible on Android and iOS devices, supporting consumer savings in everyday purchases.
Koshelek has 1 investor. Key investors include Tinkoff Bank.
Yes. Koshelek was acquired by Tinkoff Bank in April 2021.
The website of Koshelek receives about 468 thousand visits a month and ranks #181,303 among all websites worldwide.

