Krusteaz

Seattle, United States Founded: 1932 • Age: 94 yrs
Offers baking mixes, batters, and recipes for quick homemade pancakes, waffles, and baked goods.

About Krusteaz

Krusteaz is a Consumer company based in Seattle (United States) founded in 1932. It offers baking mixes, batters, and recipes for quick homemade pancakes, waffles, and baked goods. It operates on a D2C and B2C model. Its website krusteaz.com draws about 121 thousand monthly visits. Krusteaz offers products and services including Pancake & Waffle Mixes, Baking Mixes, Gluten Free Mixes, and Krusteaz Batters. Its focus areas include Food and Agriculture Tech, Recipes and Tips, Consumer Education and Online Baking Resources. Its legal entity is Continental Mills, Inc. Its competitors include Renewal Mill, Brownie Brittle and BaKIT Box; 1 of its 3 listed competitors has raised funding.

Company details

Krusteaz, under Continental Mills, Inc., produces a range of baking mixes and batters for items like pancakes, waffles, cakes, and gluten-free options. They operate through an online platform where consumers can shop, access recipes, and get tips for baking. Based in Seattle, Washington, USA, the company serves individual home bakers and provides customizable products for everyday use, focusing on convenience and quality ingredients.

Products & Services of Krusteaz

Krusteaz offers a comprehensive portfolio of products and services, including Pancake & Waffle Mixes, Baking Mixes, Gluten Free Mixes, and Krusteaz Batters.

Pancake & Waffle Mixes
Baking Mixes

Mixes for preparing easy pancakes and waffles at home.

Baking Mixes
Baking Products

Various mixes for cakes, cookies, and other baked items.

Gluten Free Mixes
Specialty Baking

Gluten-free options for pancakes, waffles, and baking needs.

Krusteaz Batters
Ready-to-Bake Products

Pre-mixed batters for cupcakes and brownies with simple preparation.

Apps and channels of Krusteaz

its YouTube channel Krusteaz has 4.55K subscribers and 9 videos.

Krusteaz
YouTube 4.55K subscribers 9 videos Howto & Style
Open channel

Videos from Krusteaz

The most watched videos on Krusteaz's YouTube channel, Krusteaz (4.55K subscribers). Click a video to play it here.

Krusteaz — “Make Dadding Krusteazy”
15M views
Krusteaz — “Make Breakups Krusteazy”
14.4M views
Krusteaz — “Make Game Night Krusteazy”
14.3M views
Krusteaz –”Make Sleepovers Krusteazy”
13.9M views

More on Krusteaz.

Competitors of Krusteaz

Krusteaz has 3 listed competitors in our database, 1 of them funded. They include Renewal Mill, Brownie Brittle and BaKIT Box.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
renewalmill.com2016Oakland, United States$4.74M
Baking flours and mixes, including gluten-free soybean options, are offered.
browniebrittle.com1992West Palm Beach, United States
Baking mixes brand
bakitbox.com2020Chicago, United States
Baking kits with ingredients and recipes are delivered via subscription.
Premium access

Detailed competitors of Krusteaz

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Krusteaz

The website of Krusteaz (krusteaz.com) receives about 121.4K visits a month and ranks #299,228 among all websites worldwide, #10,240 in Food and Drink.

  • Monthly visits
    121.4K

    ▼ 11.9% vs previous month

  • Unique visitors
    93.7K

    per month

  • Global rank
    #299,228

    among all websites

  • Category rank
    #10,240

    Food and Drink · Food and Drink

Similar websites

Websites whose visitors overlap most with Krusteaz. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
hungryjack.com
45%
12.7K#1,567,996View details

Top companies in Food & Beverage Products & Processing

3 companies that operate in the same segment as Krusteaz (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Hens and cattle are reared to supply eggs and butter.
2007Austin, Texas, United StatesUSD 49.96 MUSD 759.44 M598
Provider of bakery-cafe services and a loyalty program
1987St. Louis, Missouri, United StatesUSD 145.61 M
Food, snacks, and beverages are produced and distributed globally.
1898Purchase, New York, United StatesUSD 93.92 B319,000
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • ✓
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • ✓
    Full access to every database India & global coverage, advanced filters and rich profile details
  • ✓
    Always-on access from your team account Single premium plan for everything you see on the portal

Related news about Krusteaz

Premium access

Complete news archive for Krusteaz

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Krusteaz

Krusteaz was founded in 1932.

Krusteaz is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.

Krusteaz, under Continental Mills, Inc., produces a range of baking mixes and batters for items like pancakes, waffles, cakes, and gluten-free options. They operate through an online platform where consumers can shop, access recipes, and get tips for baking. Based in Seattle, Washington, USA, the company serves individual home bakers and provides customizable products for everyday use, focusing on convenience and quality ingredients.

Krusteaz's top competitors include Renewal Mill, Brownie Brittle and BaKIT Box.

Krusteaz offers Pancake & Waffle Mixes, Baking Mixes, Gluten Free Mixes, and Krusteaz Batters.

Krusteaz operates through Continental Mills, Inc..

The website of Krusteaz receives about 121 thousand visits a month and ranks #299,228 among all websites worldwide.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available