L2 Brands

Hanover, United States Founded: 1990 • Age: 36 yrs Acquired By Sentinel Capital Partners
Manufacturer and retailer of custom headwear, apparel, and home decor products

About L2 Brands

L2 Brands is a company based in Hanover (United States) founded in 1990 was acquired by Sentinel Capital Partners in November 2022. The company has 356 employees.

Operational Areas
Key Metrics

Investors in L2 Brands

L2 Brands has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Sentinel Capital Partners.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Private equity and capital solutions are offered by Sentinel.
–sentinelpartners.comNew York, United States
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Investor details for L2 Brands

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People of L2 Brands

5 people are tracked at L2 Brands (4 in leadership, 1 in team); the tracked headcount is 356.

NameRoleGroup
Marc Held
PresidentLeadership
Drew Wolf
Founder & CEOLeadership
Sherry Feathers
Vice President, Apparel Inventory PlanningLeadership
Corey Radcliff
Senior Vice President, Global Planning & LogisticsLeadership
Manuel Alejandro Medina Vargas
Material Manager And Fabric Approval.Team
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Complete people profiles for L2 Brands

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Timeline of L2 Brands

2 dated milestones of L2 Brands across 32 years, from founding to its latest funding, stage changes and deals.

  1. Founded L2 Brands is founded.
  2. Exit Acquired by Sentinel Capital Partners.

Web traffic of L2 Brands

The website of L2 Brands (l2brands.com) receives about 33.7K visits a month.

  • Monthly visits
    33.7K

    ▲ 13% vs previous month

Similar websites

Websites whose visitors overlap most with L2 Brands. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
modes.com
100%
20.5K#1,396,227View details
makia.com
100%
99.7K#217,380View details
clothingshoponline.com
80%
–#208,821View details
shakawear.com
shakawear.com
80%
–#98,600–
carhartt-wip.com.au
carhartt-wip.com.au
80%
–#184,550–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 7 similar websites and full traffic analytics for L2 Brands

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 7 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Similar companies to L2 Brands

10 companies that operate in the same segment as L2 Brands (Sportswear), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Footwear, apparel, and accessories for multiple sports are provided globally.
1949Chiba, Chiba, Japan–USD 66.94 M–
Cycling apparel and accessories are offered for men and women.
2004London, England, United Kingdom–––
Protective motorcycle apparel and gear are designed and manufactured.
1972Vicenza, Veneto, Italy–––
Fishing apparel and equipment are manufactured for various angler needs.
1980Bozeman, Montana, United StatesUSD 900 K––
Online platform selling sportswear, fitness equipment, and accessories for workouts.
2018Bengaluru, Karnataka, India–USD 30.04 M387
Outdoor clothing and footwear are sold by Regatta.
1981Manchester, Greater Manchester, United Kingdom–––
Cricket franchise operations, match engagements, and fan services in India.
2008Mumbai, Maharashtra, India–USD 43.14 M7
Online platform offering arena booking, player search and e-commerce
2013Bengaluru, Karnataka, IndiaUSD 8.16 MUSD 1.07 K1
Technical outdoor gear is provided for sailing and country sports.
1965Southend On Sea, Essex, United Kingdom–––
Manufacturer of backpacks, luggage, and outdoor apparel
1979Haiku-pauwela, Hawaii, United States–––
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Frequently Asked Questions about L2 Brands

L2 Brands was founded in 1990.

L2 Brands is headquartered in Hanover, United States. It is registered at Hanover, New Hampshire, United States.

L2 Brands has 356 employees.

L2 Brands was founded in 1990 and is headquartered in Hanover, United States. Operations focus on the design and production of custom headwear, apparel, and home decor items for markets such as colleges, resorts, and golf courses. Products are distributed through retail channels, and partnerships with organizations like Folds of Honor are maintained to support charitable initiatives in the consumer goods sector.

L2 Brands has 1 investor. Key investors include Sentinel Capital Partners.

L2 Brands operates through L2 Brands, Inc.

Yes. L2 Brands was acquired by Sentinel Capital Partners in November 2022.

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