About LASSO
LASSO is a Technology company based in Nashville (United States) founded in 2013 by Tori Anderson. It operates as a contingent workforce management is facilitated via cloud-based platform. LASSO has raised $23.3 million across 8 funding rounds from investors including M-One Capital. Its website lasso.io draws about 215 thousand monthly visits. LASSO offers products and services including Project Management, Crew Management, Inventory Management, and Financial Management. Its focus areas include Enterprise Applications, HRTech, Contingent Workforce Management and Suite. Its legal entity is LASSO Software, Inc. Its competitors include Legion, WorkJam, Harri, Work Market and Eden Workplace and 5 more; 10 of its 10 listed competitors have raised funding.
Company details
LASSO was established in 2013 in Nashville, United States, within the software-as-a-service sector. A cloud-based platform and mobile applications are utilized by businesses for managing contingent workers on projects and events. Services encompass onboarding, time tracking, travel coordination, payroll processing, and related functions. Operations focus on streamlining workforce logistics for enterprises across various industries.
- Total Equity Funding$23.3M (USD)
in 8 rounds
- Latest Funding Round$1.25M (USD), Series B
Mar 2025
- Investors
Products & Services of LASSO
LASSO offers a comprehensive portfolio of products and services, including Project Management, Crew Management, Inventory Management, and Financial Management.
Platform for overseeing event projects and operations efficiently.
Tool for scheduling and coordinating event staff and freelancers.
System for tracking gear and warehouse operations in events.
Application for handling invoices, quotes, and payroll in events.
Apps and channels of LASSO
its YouTube channel LASSO has 360 subscribers and 30 videos.
Videos from LASSO
The most watched videos on LASSO's YouTube channel, LASSO (360 subscribers). Click a video to play it here.
More on LASSO.
Funding Insights of LASSO
LASSO has successfully raised a total of $23.3M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $1.25 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $23.3M
- Total Rounds 8
- Last Round Series B — $1.25M
- First Round $1.8M
(Jun 2015)
- Investors Count 1
All 8 funding rounds of LASSO with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $1.25M | Series B | – | – | – |
| Mar 2024 | $4.85M | Series B | – | – | – |
| Aug 2023 | $3.5M | Series A | – | – | – |
| Nov 2022 | $8.25M | Series A | – | McCarthy Capital | – |
| Sep 2022 | $350,000 | Seed | – | – | – |
| Dec 2021 | $3M | Seed | – | – | – |
| Apr 2021 | $301,078 | Seed | – | – | – |
| Jun 2015 | $1.8M | Angel Round | – | – | – |
1 investors in total: 1 institutional.
Investors in LASSO
LASSO has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include M-One Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
M-One Capital is engaged in private equity investments. | 1986 | mccarthycapital.com | Omaha, United States |
Investor details for LASSO
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of LASSO
2 people are tracked at LASSO (2 in leadership).
| Name | Role | Group |
|---|---|---|
Tori Anderson | Co-Founder | Leadership |
Angela Alea | President & Chief Revenue Officer | Leadership |
Complete people profiles for LASSO
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of LASSO
3 dated milestones of LASSO across 12 years, from founding to its latest funding, stage changes and deals.
- Founded LASSO is founded.
- Funding First funding round of $1.8M.
- Funding Latest funding round, Series B, of $1.2M.
Competitors of LASSO
LASSO has 10 listed competitors in our database, 10 of them funded. They include Legion, WorkJam, Harri, Work Market and Eden Workplace, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| legion.co | 2016 | San Francisco, United States | $182.5M | 107 | Workforce management solutions are provided through intelligent automation technology. | |
| workjam.com | 2014 | Montreal, Canada | $167M | 248 | Hourly workforce schedules and communications are managed via software. | |
| harri.com | 2012 | New York, United States | $73M | 68 | Recruitment and workforce management are offered for hospitality. | |
| workmarket.com | 2010 | New York, United States | $66M | – | Freelance management, payments, and reporting are facilitated by AI software. | |
| edenworkplace.com | 2015 | San Francisco, United States | $41.61M | 31 | SaaS-based workplace management software for offices is delivered. | |
| zinghr.com | 2002 | Mumbai, India | $14.11M | 577 | Cloud-based HCM software is provided for enterprise HR processes. | |
| quinyx.com | 2005 | Stockholm, Sweden | $103.3M | – | Cloud-based workforce management software | |
| swipeclock.com | 1999 | South Jordan, United States | $1.75M | 75 | Workforce management tools for time tracking and scheduling are provided. | |
| workforcesoftware.com | 1999 | Livonia, United States | $188.35M | 7,349 | Provider of suite solutions for contingent workforce management | |
| yoobic.com | 2014 | New York, United States | $97.2M | 10 | Frontline employee experience platform for managing operational tasks |
Detailed competitors of LASSO
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of LASSO
The website of LASSO (lasso.io) receives about 214.8K visits a month and ranks #175,269 among all websites worldwide, #4,737 in Business Services.
- Monthly visits214.8K
▲ 44% vs previous month
- Unique visitors41.4K
per month
- Global rank#175,269
among all websites
- Category rank#4,737
Business and Consumer Services · Business Services
- Bounce rate29%
- Pages per visit8.9
- Average visit7 min 48 sec
- DevicesDesktop 62% · Mobile 38%
Websites whose visitors overlap most with LASSO. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| activenetwork.com | 100% | 76.6K | #405,983 | View details | |
| cvent.com | 99% | 6.8M | #10,670 | View details | |
| eventmobi.com | 99% | 120.3K | #314,900 | View details | |
| eventtia.com | 98% | 147.5K | #251,804 | View details | |
expopass.com | expopass.com | 97% | – | #1,012,118 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for LASSO
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in HR & Workforce Technology
10 companies that operate in the same segment as LASSO (HR & Workforce Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | – | 1,695 | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Reward-based crowdfunding is facilitated for content creators and musicians. | 2013 | San Francisco, California, United States | USD 412.1 M | – | 1,218 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | – | 1,746 | |
Cloud-based HR and financial software is delivered to enterprises. | 2005 | Pleasanton, California, United States | USD 352.3 M | USD 9.53 B | 21,000 | |
Businesses are connected with freelancers via an online marketplace. | 1999 | San Francisco, California, United States | USD 140 M | USD 787.78 M | 600 | |
Tech-enabled mental health solutions for employers are provided. | 2016 | New York, New York, United States | USD 473.73 M | – | 3,902 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.2 B | – | 5,356 |
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Related news about Lasso
Complete news archive for LASSO
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Frequently Asked Questions about LASSO
LASSO was founded in 2013 and raised its 1st funding round 2 years after it was founded.
LASSO is headquartered in Nashville, United States. It is registered at Nashville, Tennessee, United States.
LASSO is a funded company, having raised a total of $23.3M across 8 funding rounds to date. The company's 1st funding round was a Angel Round of $1.8M, raised on Jun 2015.
LASSO was established in 2013 in Nashville, United States, within the software-as-a-service sector. A cloud-based platform and mobile applications are utilized by businesses for managing contingent workers on projects and events. Services encompass onboarding, time tracking, travel coordination, payroll processing, and related functions. Operations focus on streamlining workforce logistics for enterprises across various industries.
LASSO offers Project Management, Crew Management, Inventory Management, and Financial Management.
LASSO has 1 investor. Key investors include M-One Capital.
LASSO operates through Lasso Software, Inc..
The website of LASSO receives about 215 thousand visits a month and ranks #175,269 among all websites worldwide.