About Latana
Latana is a Technology company based in Berlin (Germany) founded in 2013 by Nico Jaspers. Latana has raised $42.75 million across 4 funding rounds from investors including Kreos Capital, Balderton Capital and Freie Universitat Berlin. Its chief executive, as recorded, is Nico Jaspers. Its website latana.com draws about 25 thousand monthly visits. Latana offers products and services including Brand Tracking Dashboard, Data Collection Service, and Insights Generation. Its focus areas include Enterprise Applications, MarketingTech, Marketing Intelligence and Competitive Intelligence. Its legal entity is Dalia Research GmbH.
Company details
Brand tracking and management software solution. The software allows users to measure campaigns, track brand awareness, and compare competitor performance. It provides access to precise data, audiences and competitor analysis. AirHelp, HometoGo, reBuy, and Blinkist are the major clients.
- Total Equity Funding$42.75M (USD)
in 4 rounds
- InvestorsKreos Capital
& 5 more
Products & Services of Latana
Latana offers a comprehensive portfolio of products and services, including Brand Tracking Dashboard, Data Collection Service, and Insights Generation.
Tool for monitoring brand perception with real-time data and insights
Platform for gathering non-incentivized consumer responses accurately
System using machine learning to deliver reliable brand performance metrics
Apps and channels of Latana
its YouTube channel Latana has 258 subscribers and 30 videos.
Videos from Latana
The most watched videos on Latana's YouTube channel, Latana (258 subscribers). Click a video to play it here.
More on Latana.
Funding Insights of Latana
Latana has successfully raised a total of $42.75M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $42.75M
- Total Rounds 4
- Investors Count 6
All 4 funding rounds of Latana with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | $35.75M | Series B | – | Oxx | |
| Sep 2022 | Debt – Conventional | – | – | ||
| Jun 2017 | Grant | – | – | ||
| Jun 2017 | $7M | Series A | – | Balderton Capital |
6 investors in total: 6 institutional.
Investors in Latana
Latana has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Kreos Capital, Balderton Capital and Freie Universitat Berlin.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Oxx is focused on supporting B2B software founders in scaling. | oxx.vc | Stockholm, Sweden | ||
Multistage venture capital investments are focused on technology sectors. | 2000 | balderton.com | London, United Kingdom | |
Venture debt is provided to growth-stage companies across multiple sectors. | 1998 | kreoscapital.com | London, United Kingdom | |
Investments are made in early-stage healthcare startups. | wellington-partners.com | Munich, Germany | ||
Venture capital firm focused on multiple sectors | ibbventures.de | Berlin, Germany | ||
University offering multiple courses and degrees across diversified streams | 1948 | fu-berlin.de | Berlin, Germany |
Investor details for Latana
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Latana
16 people are tracked at Latana (7 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Nico Jaspers | Founder & CEO | Leadership |
Nikolina T. | People Business Partner | Leadership |
Michael Heiduk | Head Of Finance & People | Leadership |
Stephanie Clapham | Director Of Research | Leadership |
Mizzi A. | Head Of Client Services | Leadership |
Imran Choudhary | Chief Commercial Officer (cco) | Leadership |
Joe C. | Chief Technology Officer | Leadership |
Aleksandr Korolev | Ruby On Rails Developer At Latana | Team |
Abdo Khaled | Publisher | Team |
Jonathas Hortense | Devops Technical Lead | Team |
Diana Carolina Yermanos Fomeque | Data Engineer | Team |
Jonathan Senior | Senior Software Engineer | Team |
Rory Sheahan | Business Development Representative | Team |
George Stojanovic | Business Development Manager | Team |
Eugene Golovnov | Frontend Developer | Team |
Vira Hayuningrum | Senior Data Analyst | Team |
Complete people profiles for Latana
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Professional contacts
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Timeline of Latana
3 dated milestones of Latana across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Latana is founded.
- Funding First funding round.
- Funding Latest funding round, Debt – Conventional,.
Web traffic of Latana
The website of Latana (latana.com) receives about 25.3K visits a month and ranks #941,798 among all websites worldwide, #2,065 in Online Marketing.
- Monthly visits25.3K
▼ 25.7% vs previous month
- Unique visitors14.3K
per month
- Global rank#941,798
among all websites
- Category rank#2,065
Business and Consumer Services · Online Marketing
- Bounce rate39%
- Pages per visit1.6
- Average visit11 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Latana. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| intouchinsight.com | 100% | 175.3K | #288,279 | View details | |
| elogii.com | 96% | 50.2K | #681,347 | View details | |
smartroutes.io | smartroutes.io | 91% | #645,468 | – | |
| usenash.com | 88% | 188.5K | #267,168 | View details | |
mapandfire.com | mapandfire.com | 88% | #1,657,446 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Latana
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Related news about Latana
Complete news archive for Latana
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Frequently Asked Questions about Latana
Latana was founded in 2013 and raised its 1st funding round 4 years after it was founded.
Latana is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Nico Jaspers is the CEO of Latana, as recorded in our data. They have also founded this company.
Latana is a funded company, having raised a total of $42.75M across 4 funding rounds to date.
Brand tracking and management software solution. The software allows users to measure campaigns, track brand awareness, and compare competitor performance. It provides access to precise data, audiences and competitor analysis. AirHelp, HometoGo, reBuy, and Blinkist are the major clients.
Latana offers Brand Tracking Dashboard, Data Collection Service, and Insights Generation.
Latana has 6 investors. Key investors include Kreos Capital, Balderton Capital, Freie Universitat Berlin, Oxx, and Wellington Partners Venture Capital.
Latana operates through Dalia Research Gmbh.