About Laybuy
Laybuy is a company based in Auckland (New Zealand) founded in 2016. Laybuy operates in a competitive market with competitors including Klarna, Afterpay, Zip, Scalapay and Zilch, among others.
- Headquarter Auckland, New Zealand
- Stage Public
- SectorsFinancial Services
- Email••••••••
- Website laybuy.com/nz
- Social LinkedIn X Facebook
- Legal Name Laybuy Group Holdings Limited
- Latest Funding Round$35M (USD), Post-IPO
May 2021
- Investors
Funding Insights of Laybuy
- Total Rounds 3
- Last Round Post-IPO — $35M
- Investors Count 1
All 3 funding rounds of Laybuy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $35M | Post-IPO | – | – | – |
| Jul 2020 | $124.23M | Debt – Conventional | – | – | |
| Nov 2018 | – | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Laybuy
Laybuy has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Victory Park Capital Advisors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Blank check and private debt firm focused on multiple sectors | 2007 | victoryparkcapital.com | Chicago, United States |
Investor details for Laybuy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Laybuy
18 people are tracked at Laybuy (6 in leadership, 3 in board & advisors, 9 in team).
| Name | Role | Group |
|---|---|---|
Gary Rohloff | – | Leadership |
Robyn Rohloff | Chief Brand Officer | Leadership |
Geneviev Buys | Chief People Officer | Leadership |
Mandy Tomlinson | General Manager, ANZ | Leadership |
Phillip Finnegan | Chief Operating Officer | Leadership |
Jamie Byles | Chief Risk Officer | Leadership |
Steven Fisher | Chair & Independent, non-executive Director | Board & advisors |
Craig Styris | Non-executive Director | Board & advisors |
Mark Haberlin | Independent, non-executive Director | Board & advisors |
João Madelino | Data Engineer | Team |
Shawn Lefèbre | Senior Product Manager | Team |
Jamie Yang | Senior Digital Designer | Team |
Cavell Gardener | Customer Services Specialist | Team |
Emma McLaughlan | CS Lead, NZ & UK | Team |
Hilary Thompson | CX Lead - Consultant | Team |
Jordan James-King | Senior Relationship Manager | Team |
Roman P. | Team Lead / Solutions Architect | Team |
Balser Kelly | Senior Software Engineer | Team |
Complete people profiles for Laybuy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Laybuy
4 dated milestones of Laybuy across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Laybuy is founded.
- Funding First funding round.
- IPO Lists on the stock exchange (IPO).
- Funding Latest funding round, Post-IPO, of $35.0M.
Competitors of Laybuy
Laybuy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klarna, Afterpay, Zip, Scalapay and Zilch, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klarna.com | 2005 | Stockholm, Sweden | $3.19B | 369 | Point-of-sale financing is facilitated through an online platform for purchases. | |
| afterpay.com | 2014 | Melbourne, Australia | $35.37M | – | A buy now pay later service is offered by Afterpay. | |
| zip.co | 2013 | Sydney, Australia | – | 612 | Payment solutions are provided for deferred purchasing by Zip. | |
| scalapay.com | 2019 | Milan, Italy | $952.67M | – | Payment solutions and installment financing are provided for e-commerce users. | |
| zilch.com | 2018 | London, United Kingdom | $390.12M | – | Direct-to-consumer ad-subsidised payments network | |
| deferit.com | 2018 | Sydney, Australia | – | – | Deferred bill payments are facilitated through a mobile app. | |
| dividebuy.co.uk | 2014 | – | $89.86M | 56 | Interest-free credit is offered for consumer purchases via retail partners. |
Detailed competitors of Laybuy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Laybuy
The website of Laybuy (laybuy.com) receives about 69.2K visits a month.
- Monthly visits69.2K
▼ 12.2% vs previous month
Latest news on Laybuy
Complete news archive for Laybuy
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Laybuy
10 companies that operate in the same segment as Laybuy (Alternative Lending), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 726 | |
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 5,000 | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 349.23 M | USD 106.45 M | 1,749 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | – | – | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – | |
Digital lending and instant credit lines are provided to individuals. | 2016 | Gurugram, Haryana, India | USD 115 M | USD 18.69 M | 81 | |
Personal loans and lines of credit are provided by Mogo. | 2008 | Vancouver, British Columbia, Canada | – | USD 49.45 M | – |
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Frequently Asked Questions about Laybuy
Laybuy was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Laybuy is headquartered in Auckland, New Zealand.
App-based platform for point of sale financing. It enables customers to purchase onlineoffline products by making installment payments at partnered merchant outlets. The payments can be made from the application via creditdebit cards. The application is available on iOS and Android devices.
Laybuy has 1 investor. Key investors include Victory Park Capital Advisors.
Laybuy operates through Laybuy Group Holdings Limited.