About Lazer
Lazer is a Consumer company based in Mechelen (Belgium) founded in 1919, and was acquired by Shimano in June 2016. Cycling protection equipment is manufactured by Lazer in Belgium. It operates on a Direct-to-Consumer (D2C) model. Its website lazersport.com draws about 68 thousand monthly visits. Lazer offers products and services including Z1 KinetiCore, Maze KinetiCore, and VeloVox. Its focus areas include Consumer Goods, Sporting Goods and Cycling Equipment. Its legal entity is LAZERSPORT.
Company details
Cycling helmets for on-road, off-road, leisure, and kids are produced by Lazer. Innovative technologies like KinetiCore for enhanced impact protection are integrated into their products. Accessories such as the VeloVox open-ear communication device are also offered. The company caters to a global market with a focus on safety and performance in urban and outdoor environments.
Products & Services of Lazer
Lazer offers a comprehensive portfolio of products and services, including Z1 KinetiCore, Maze KinetiCore, and VeloVox.
Lightweight road helmet with top-class ventilation provided.
ASTM-certified helmet inspired by low-profile skate designs.
Open-ear communication and audio device for cyclists.
Apps and channels of Lazer
its YouTube channel Lazer Sport has 1.95K subscribers and 30 videos.
Videos from Lazer
The most watched videos on Lazer's YouTube channel, Lazer Sport (1.95K subscribers). Click a video to play it here.
More on Lazer Sport.
Funding Insights of Lazer
- Total Rounds 2
- Last Round Grant — $251,089
- First Round $302,892
(Jan 2015)
- Investors Count 1
All 2 funding rounds of Lazer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2015 | $251,089 | Grant | – | – | |
| Jan 2015 | $302,892 | Grant | – | – |
2 investors in total: 2 institutional.
Investors in Lazer
Lazer has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Shimano and European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Manufacturer of water sports equipment and bicycle components | 1921 | shimano.com | Sakai, Japan |
Investor details for Lazer
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Lazer
1 people are tracked at Lazer (1 in leadership).
| Name | Role | Group |
|---|---|---|
Peter Steenwegen | Owner | Leadership |
Complete people profiles for Lazer
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Lazer
4 dated milestones of Lazer across 97 years, from founding to its latest funding, stage changes and deals.
- Founded Lazer is founded.
- Funding First funding round of $303K.
- Funding Latest funding round, Grant, of $251K.
- Exit Acquired by Shimano.
Web traffic of Lazer
The website of Lazer (lazersport.com) receives about 68.3K visits a month.
- Monthly visits68.3K
▼ 11% vs previous month
Websites whose visitors overlap most with Lazer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
giro.com | giro.com | 100% | #108,051 | – | |
larunpyora.com | larunpyora.com | 99% | #575,139 | – | |
itm.it | itm.it | 96% | #10,668,794 | – | |
paul-lange.cz | paul-lange.cz | 94% | #3,714,032 | – | |
veloportal.pl | veloportal.pl | 93% | #4,166,680 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Lazer
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Lazer
Lazer was founded in 1919 and raised its 1st funding round 96 years after it was founded.
Lazer is headquartered in Mechelen, Belgium. It is registered at Mechelen, Antwerp, Belgium.
Cycling helmets for on-road, off-road, leisure, and kids are produced by Lazer. Innovative technologies like KinetiCore for enhanced impact protection are integrated into their products. Accessories such as the VeloVox open-ear communication device are also offered. The company caters to a global market with a focus on safety and performance in urban and outdoor environments.
Lazer offers Z1 KinetiCore, Maze KinetiCore, and VeloVox.
Lazer has 2 investors. Key investors include Shimano, and European Union.
Lazer operates through Lazersport.
Yes. Lazer was acquired by Shimano in June 2016.