About Leisure Pass Group
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Leisure Pass Group is a company based in London (United Kingdom) founded in 1998 was acquired by Exponent in December 2016. Leisure Pass Group has raised $13.66 thousand across 1 funding round from investors including Exponent and Primary. The company has 86 employees. Leisure Pass Group operates in a competitive market with competitors including Go City, Ostgotatrafiken, PassWallet, Cluby and MyPass, among others.
- Headquarter London, United Kingdom
- Employees 86
- SectorsTravel & Hospitality
- EmailLocked
- Website leisurepassgroup.com
- Social LinkedIn
- Acquired by Exponent (Dec 2016)
- Legal Name Go City Limited
- Date of Incorporation 22 Jan, 1998
- Jurisdiction LONDON, ENGLAND
Funding Insights of Leisure Pass Group
Leisure Pass Group has successfully raised a total of $13.66K through 1 strategic funding round. The most recent funding activity was a Unspecified round of $13.66 thousand completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13,662
- Total Rounds 1
- Last Round Unspecified β $13,662
- First Round $13,662
(08 Aug 2017)
All 1 funding rounds of Leisure Pass Group with amounts, post-money valuations and investors.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| 08 Aug 2017 | $13,662 | Unspecified | – | β | β |
2 investors in total: 2 institutional.
Investors in Leisure Pass Group
Leisure Pass Group has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Exponent and Primary.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Exponent is engaged in private equity investments across Europe. | – | exponentpe.com | London, United Kingdom | |
Primary is engaged in supporting management teams to build B2B businesses. | – | primary.pe | London, United Kingdom |
Investor details for Leisure Pass Group
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Timeline of Leisure Pass Group
4 dated milestones of Leisure Pass Group across 19 years, from founding to its latest funding, stage changes and deals.
- Leisure Pass Group is founded.
- Acquired by Primary Capital Partners.
- Acquired by Exponent.
- First funding round of $14K.
Competitors of Leisure Pass Group
Leisure Pass Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Go City, Ostgotatrafiken, PassWallet, Cluby and MyPass, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gocity.com | 2003 | London, United Kingdom | – | 27 | App-based platform providing tour passes and travel guides for users. | |
| ostgotatrafiken.se | 1939 | Linkoping, Sweden | – | – | Tickets for trips are purchased via an app-based platform. | |
| passwallet.net | 2012 | Munich, Germany | – | – | Provides an app-based platform for tour passes and bookings. | |
| cluby.com | 2004 | Helsinki, Finland | $3.1M | – | Online platform that provides membership cards for multiple services | |
| mypass.cc | 2014 | Turin, Italy | $3.5M | – | Tour passes are offered via an app-based platform for attractions. | |
| espass.it | 2016 | Berlin, Germany | – | – | Offers an app-based platform for tourist passes and travel conveniences. | |
| epicpass.com | 2008 | Broomfield, United States | – | – | Offers an online platform for tourist passes and experiences. | |
| copenhagencard.com | 2004 | Copenhagen, Denmark | – | – | Provides city card for free attraction entry and unlimited transport in Copenhagen. |
Detailed competitors of Leisure Pass Group
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Latest news on Leisure Pass Group
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Frequently Asked Questions about Leisure Pass Group
Leisure Pass Group was founded in 1998 and raised its 1st funding round 19 years after it was founded.
Leisure Pass Group is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Leisure Pass Group is a funded company, having raised a total of $13.66K across 1 funding round to date. The company's 1st funding round was a Unspecified of $13.66K, raised on Aug 08, 2017.
Leisure Pass Group has 86 employees.
Annual revenue of Leisure Pass Group is $12.4M as on Dec 31, 2020.
The Leisure Pass Group was founded in 1998 in London, United Kingdom, initially as Arrival Marketing before rebranding in 2001. Operations focus on the tourism sector, where city passes are developed to grant holders free access to numerous attractions at a fixed price. A custom card system, LPOS, is utilized for product management. Established passes are available in London, New York, and Paris as of 2016.
Leisure Pass Group's top competitors include Ostgotatrafiken, Cluby and MyPass.
Leisure Pass Group operates through Go City Limited.
Yes. Leisure Pass Group was acquired by Exponent in December 2016.

