About Lely
Lely is an Industrial Goods & Manufacturing company based in Maassluis (Netherlands) founded in 1948. Robotic systems for milking, feeding, and barn cleaning are manufactured. It operates in the Industrial Goods & Manufacturing and Agriculture sectors. Its website lely.com draws about 137 thousand monthly visits. Its focus areas include Food and Agriculture Tech, Livestock Tech, End-to-End Livestock Farm Automation and Cattle. Its legal entity is LELY NORDIC A/S.
Company details
Lely was founded in 1948 in Maassluis, Netherlands, where products for the agricultural sector are designed and manufactured. Robotic solutions include the Vector automatic feeding system, Juno autonomous feed pusher, Taurus milking robot, and Discovery mobile barn cleaner. Operations focus on dairy farming equipment and extend internationally, with emphasis on automated milking systems.
- Latest Funding Round$890.01K (USD), Grant
Oct 2023
- Investors
Apps and channels of Lely
its YouTube channel Lely has 9.31K subscribers and 30 videos.
Videos from Lely
The most watched videos on Lely's YouTube channel, Lely (9.31K subscribers). Click a video to play it here.
More on Lely.
Funding Insights of Lely
- Total Rounds 4
- Last Round Grant — $890,006
- First Round $881,220
(Jan 2017)
- Investors Count 1
All 4 funding rounds of Lely with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2023 | $890,006 | Grant | – | – | |
| Jul 2021 | $306,659 | Grant | – | – | |
| Jul 2017 | $72,740 | Grant | – | – | |
| Jan 2017 | $881,220 | Grant | – | – |
1 investors in total: 1 institutional.
Investors in Lely
Lely has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Lely
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Lely
38 people are tracked at Lely (12 in leadership, 26 in team).
| Name | Role | Group |
|---|---|---|
Freddie Ruijs | Managing Director Digital Farming | Leadership |
Michael A. O'Grady | General Manager, Lely Kilkenny; Sales & Business Development Director Efficient Farm Solutuons | Leadership |
Babette van de Graaf | HR Director | Leadership |
André van Troost | CEO | Leadership |
Maartje Bouvy | CFO | Leadership |
Ryan Gielesen | Assistant Finance Business Partner | Leadership |
Coert van Lenteren | Head Of Commerce | Leadership |
Ben Dassen | Head Of Treasury | Leadership |
Kim van Houwelingen | Head Of Risk | Leadership |
Jonathan Dahlman | Director Of Finance | Leadership |
Adam Danzinger | Commercial Officer/director Of Propositions | Leadership |
Mario Garcia | CFO At Lely Center Argentina - Noorden S.a. | Leadership |
Fabrice Jourdan | Wemea Business Controller | Team |
Arjun van Adrichem | Manager Group Reporting & Expertise | Team |
Christon Voois | Financial Control & Analytics Expert | Team |
Patricia van Oosterom | HR Businesspartner | Team |
Willeke Both | Accounts Officer | Team |
Michelle van Dalen - Lock | Human Resources Officer | Team |
Daphne I. | HR Officer | Team |
Sanne Durieux | HR Officer | Team |
18 more people are available in the full profile.
Complete people profiles for Lely
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Lely
3 dated milestones of Lely across 75 years, from founding to its latest funding, stage changes and deals.
- Founded Lely is founded.
- Funding First funding round of $881K.
- Funding Latest funding round, Grant, of $890K.
Web traffic of Lely
The website of Lely (lely.com) receives about 136.7K visits a month and ranks #328,248 among all websites worldwide, #3,772 in Agriculture.
- Monthly visits136.7K
▲ 24.1% vs previous month
- Unique visitors52.6K
per month
- Global rank#328,248
among all websites
- Category rank#3,772
Heavy Industry and Engineering · Agriculture
- Bounce rate42%
- Pages per visit2.5
- Average visit1 min 11 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Lely. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| boumatic.com | 100% | #1,099,017 | View details | ||
kuhn.co.uk | kuhn.co.uk | 99% | #1,025,755 | – | |
| delaval.com | 96% | 162.1K | #267,256 | View details | |
agroshow.eu | agroshow.eu | 84% | – | ||
krone-northamerica.com | krone-northamerica.com | 78% | #2,421,204 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Lely
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Lely
Complete news archive for Lely
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Frequently Asked Questions about Lely
Lely was founded in 1948 and raised its 1st funding round 69 years after it was founded.
Lely is headquartered in Maassluis, Netherlands. It is registered at Maassluis, South Holland, Netherlands.
Lely was founded in 1948 in Maassluis, Netherlands, where products for the agricultural sector are designed and manufactured. Robotic solutions include the Vector automatic feeding system, Juno autonomous feed pusher, Taurus milking robot, and Discovery mobile barn cleaner. Operations focus on dairy farming equipment and extend internationally, with emphasis on automated milking systems.
Lely has 1 investor. Key investors include European Union.
Lely operates through Lely Nordic A/S.
The website of Lely receives about 137 thousand visits a month and ranks #328,248 among all websites worldwide.