About LendCare
LendCare is a Financial Services company based in Pickering (Canada) founded in 2009, and was acquired by goeasy in April 2021. Vehicle, retail, health, and home improvement financing services are provided. Its chief executive, as recorded, is Ali Metel. Its website lendcare.ca draws about 27 thousand monthly visits. Its focus areas include FinTech, Alternative Lending, Online Lenders and Diversified. Its competitors include Everyday People Financial, Propel Holdings and Karoo; 1 of its 3 listed competitors has raised funding.
Company details
LendCare was established in 2009 in Pickering, Canada, within the financial services sector. Operations focus on non-prime lending solutions tailored to individual consumers. Services encompass vehicle financing, retail purchases, health-related expenses, and home improvement projects. The company operates primarily through partnerships with merchants and dealers across Canada, supporting accessible credit options for underserved borrowers.
- Headquarters Pickering, Canada
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Banking Credit and Lending
- Email••••••••
- Phone•••• ••••
- Website lendcare.ca
- Social LinkedIn
- Acquired by goeasy (Apr 2021)
Investors in LendCare
LendCare has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include goeasy.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Consumer lending and lease-to-own services are provided to individuals. | 1990 | goeasy.com | Mississauga, Canada |
Investor details for LendCare
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People of LendCare
12 people are tracked at LendCare (6 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Ali Metel | CEO | Leadership |
Raymond Edwards | Vp, Powersports And Retail Finance | Leadership |
Selene Bartoo | Team Manager - Partner Support | Leadership |
Craig Neilson | Director Of Technology | Leadership |
J.-P. Chartrand | Vice-president, Business Initiatives | Leadership |
Jerry Chu | Vice President, Product Strategy & Analytics | Leadership |
Emily Liu | Data Analyst | Team |
Daryl During | Business Development Manager | Team |
Erica Lal | Automotive Repair Sales Representative | Team |
Jingkuan Cui | Risk Analyst | Team |
Adrianna Devuono | Financial Services Manager | Team |
Nick Heron | Svp, Business Initiatives & Technology | Team |
Complete people profiles for LendCare
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Timeline of LendCare
2 dated milestones of LendCare across 12 years, from founding to its latest funding, stage changes and deals.
- Founded LendCare is founded.
- Exit Acquired by goeasy.
Competitors of LendCare
LendCare has 3 listed competitors in our database, 1 of them funded. They include Everyday People Financial, Propel Holdings and Karoo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| everydaypeoplefinancial.com | 2014 | Edmonton, Canada | 49 | Partnership-based digital banking platform is offered with financial services. | ||
| propelholdings.com | 2011 | Toronto, Canada | Financial services are provided to clients by Propel Holdings. | |||
| karoo.ca | 2024 | Etobicoke, Canada | $500,000 | Fintech solutions for lending management are offered to individuals. |
Detailed competitors of LendCare
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Web traffic of LendCare
The website of LendCare (lendcare.ca) receives about 27K visits a month and ranks #947,518 among all websites worldwide, #10,448 in Banking Credit and Lending.
- Monthly visits27K
▼ 15.2% vs previous month
- Unique visitors16K
per month
- Global rank#947,518
among all websites
- Category rank#10,448
Finance · Banking Credit and Lending
- Bounce rate54%
- Pages per visit1.8
- Average visit1 min 32 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with LendCare. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fairstone.ca | 100% | 1.3M | #33,189 | View details |
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Related news about Lendcare
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Frequently Asked Questions about LendCare
LendCare was founded in 2009.
LendCare is headquartered in Pickering, Canada. It is registered at Pickering, Ontario, Canada.
Ali Metel is the CEO of LendCare, as recorded in our data.
LendCare was established in 2009 in Pickering, Canada, within the financial services sector. Operations focus on non-prime lending solutions tailored to individual consumers. Services encompass vehicle financing, retail purchases, health-related expenses, and home improvement projects. The company operates primarily through partnerships with merchants and dealers across Canada, supporting accessible credit options for underserved borrowers.
LendCare's top competitors include Everyday People Financial, Propel Holdings and Karoo.
LendCare has 1 investor. Key investors include goeasy.
Yes. LendCare was acquired by goeasy in April 2021.