About Level
Level is an Industrial Goods & Manufacturing company based in Redwood City (United States) founded in 2010 by Ken Goto and John Martin, and was acquired by Assa Abloy in September 2024. Smart locks are designed and sold by Level. It operates on a Direct-to-Consumer (D2C) model in Industrial Goods & Manufacturing and Technology sectors. Level has raised $171 million across 2 funding rounds from investors including Walmart, Cox Communications and Assa Abloy. Level has completed 1 acquisition, including Dwelo. Its website level.co draws about 123 thousand monthly visits. Level offers products and services including Level Lock Pro, Level Lock, and Level Bolt. Its focus areas include Consumer Electronics and Smart Home Devices. Its legal entity is ASSA ABLOY. Its competitors include Gate Labs and RemoteLock; 2 of its 2 listed competitors have raised funding.
Company details
Smart home solutions are provided by Level, focusing on innovative lock technology. Products include advanced smart locks with features like Apple home keys and door status detection. The company operates in the consumer electronics sector, emphasizing security and convenience. Minimal design and high durability are integrated into offerings. Solutions cater to residential users seeking enhanced access control.
- Headquarters Redwood City, United States
- Founders Ken Goto, John Martin
- Stage Acquired
- SectorsIndustrial Goods & ManufacturingTechnology
- Website category Computers Electronics and Technology · Consumer Electronics
- Website level.co
- Social LinkedIn X Facebook Instagram
- Acquired by Assa Abloy (Sep 2024)
- Legal Name Assa Abloy
- Total Equity Funding$171M (USD)
in 2 rounds
- Latest Funding Round$100M (USD), Series C
Nov 2021
- InvestorsWalmart
& 3 more
- Investments & Acquisitions
- Acquired byAssa Abloy
(Sep 2024)
Products & Services of Level
Level offers a comprehensive portfolio of products and services, including Level Lock Pro, Level Lock, and Level Bolt.
Advanced smart lock with Apple home keys included.
Compact smart lock designed for everyday simplicity.
Retrofit solution to make existing locks smart.
Apps and channels of Level
Level publishes 2 mobile apps with over 50K+ downloads.
Funding Insights of Level
Level has successfully raised a total of $171M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $100 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $171M
- Total Rounds 2
- Last Round Series C — $100M
- First Round $71M
(Oct 2019)
- Investors Count 3
All 2 funding rounds of Level with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $100M | Series C | – | Cox Communications, Walmart | – |
| Oct 2019 | $71M | Series C | – | Lennar, Walmart | – |
4 investors in total: 4 institutional.
Investors in Level
Level has secured backing from 4 investors, including institutional investors. Prominent investors backing the company include Walmart, Cox Communications and Assa Abloy.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Internet, television, and webmail services are provided nationwide. | 1962 | cox.com | Atlanta, United States | |
Multinational retail corporation | 1962 | walmart.com | Bentonville, United States | |
Property developer focusing on multi family housing units | 1954 | lennar.com | Miami, United States | |
Provider of cloud-based access control systems | 1994 | assaabloy.com | Stockholm, Sweden |
Investor details for Level
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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Verified entity values are shown only after access is granted.
People of Level
55 people are tracked at Level (11 in leadership, 44 in team).
| Name | Role | Group |
|---|---|---|
Ken Goto | Founder | Leadership |
John Martin | Founder | Leadership |
Beau Hennings | Director Of Operations | Leadership |
Louis Olson | Vice President Of Product Management | Leadership |
Stephen Lim | Chief Legal Officer & VP of Corporate Development | Leadership |
Aram Antonyan | Senior Vice President Of Software Engineering | Leadership |
Michael Wright | Director of Engineering | Leadership |
Cade Carter | VP Of Sales - Level M | Leadership |
Theodore Malabey | Director Sales Operations | Leadership |
Asim Ihsan | Director Of Engineering | Leadership |
Eric Waters | Vice President Of Sales | Leadership |
Zac Bir | Engineering Manager | Team |
Teoman Akca | Software Engineer | Team |
Alexander C. | Software Engineer | Team |
Monika Rathor | Lead Engineer | Team |
Daniel Kelly | Lead Applications Engineer | Team |
Kevin Desai | Senior Android Engineer | Team |
Leigh Sena | Failure Analysis Engineer | Team |
Jatin Sharma | Senior Software Engineer in Test | Team |
Steve Uffelman | Senior iOS Engineer | Team |
35 more people are available in the full profile.
Complete people profiles for Level
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Level
Level has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Dwelo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Smart apartment management solutions are offered for managers and residents. | dwelo.com | San Jose, United States | 2014 | Nov 2021 | •••• |
Complete acquisition details for Level
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Level
5 dated milestones of Level across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Level is founded.
- Funding First funding round of $71.0M.
- Funding Latest funding round, Series C, of $100.0M.
- Acquisition Acquires Dwelo.
- Exit Acquired by Assa Abloy.
Competitors of Level
Level has 2 listed competitors in our database, 2 of them funded. They include Gate Labs and RemoteLock.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| getgate.com | 2014 | San Francisco, United States | $9.59M | Camera-equipped smart locks are developed for home entry. | ||
| remotelock.com | 2011 | Denver, United States | $46.52M | 15 | Software solutions for smart lock access control are provided. |
Detailed competitors of Level
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Level
The website of Level (level.co) receives about 123.4K visits a month and ranks #332,099 among all websites worldwide, #3,044 in Consumer Electronics.
- Monthly visits123.4K
▼ 6.3% vs previous month
- Unique visitors61.4K
per month
- Global rank#332,099
among all websites
- Category rank#3,044
Computers Electronics and Technology · Consumer Electronics
- Bounce rate54%
- Pages per visit1.8
- Average visit36 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with Level. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lockly.com | lockly.com | 100% | #361,423 | – | |
| august.com | 89% | 152.5K | #206,022 | View details | |
| u-tec.com | 86% | #506,663 | View details | ||
addtohomekit.com | addtohomekit.com | 84% | #488,140 | – | |
getjubileetv.com | getjubileetv.com | 84% | #469,693 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 25 similar websites and full traffic analytics for Level
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 25 similar websites
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Top companies in Physical Security & Surveillance
3 companies that operate in the same segment as Level (Physical Security & Surveillance) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based business telephony and home security services are provided. | 2004 | Palo Alto, California, United States | USD 87.97 M | USD 273.6 M | 1,190 | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 5,792 | |
Autonomous drones and AI pilots for fighter jets are developed. | 2015 | San Diego, California, United States | USD 3.52 B | 1,965 |
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Related news about Level
Complete news archive for Level
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Frequently Asked Questions about Level
Level was founded in 2010 and raised its 1st funding round 9 years after it was founded.
Level is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Level is a funded company, having raised a total of $171M across 2 funding rounds to date. The company's 1st funding round was a Series C of $71M, raised on Oct 2019.
Smart home solutions are provided by Level, focusing on innovative lock technology. Products include advanced smart locks with features like Apple home keys and door status detection. The company operates in the consumer electronics sector, emphasizing security and convenience. Minimal design and high durability are integrated into offerings. Solutions cater to residential users seeking enhanced access control.
Level's top competitors include Gate Labs and RemoteLock.
Level offers Level Lock Pro, Level Lock, and Level Bolt.
Level has made 1 acquisition, including Dwelo.
Level has 4 investors. Key investors include Walmart, Cox Communications, Assa Abloy, and Lennar.
Level operates through Assa Abloy.
Yes. Level was acquired by Assa Abloy in September 2024.
Yes. Level publishes Level Home and 1 more app, with over 50,000 downloads.
The website of Level receives about 123 thousand visits a month and ranks #332,099 among all websites worldwide.