About Level
Level is a company based in Redwood City (United States) founded in 2010 by Ken Goto and John Martin was acquired by Assa Abloy in September 2024. It operates as a Direct-to-Consumer (D2C). Level has raised $171 million across 2 funding rounds from investors including Walmart, Cox Communications and Assa Abloy. Level has completed 1 acquisition, including Dwelo. Level offers products and services including Level Lock Pro, Level Lock, and Level Bolt. Level operates in a competitive market with competitors including Assa Abloy, igloohome, Gate Labs, Nuki Home Solutions and Igloocompany, among others.
- Headquarter Redwood City, United States
- Founders Ken Goto, John Martin
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Sectors
Industrial Goods & ManufacturingTechnology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Assa Abloy
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$171 M (USD)
in 2 rounds
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Latest Funding Round
$100 M (USD), Series C
Nov 10, 2021
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Investors
Walmart
& 3 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Assa Abloy
(Sep 10, 2024)
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Products & Services of Level
Level offers a comprehensive portfolio of products and services, including Level Lock Pro, Level Lock, and Level Bolt. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Advanced smart lock with Apple home keys included.
Compact smart lock designed for everyday simplicity.
Retrofit solution to make existing locks smart.
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Funding Insights of Level
Level has successfully raised a total of $171M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $100 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series C — $100.0M
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First Round
First Round
(15 Oct 2019)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2021 | Amount | Series C - Level | Valuation | Cox Communications , Walmart |
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| Oct, 2019 | Amount | Series C - Level | Valuation | Lennar , Walmart |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Level
Level has secured backing from 4 investors, including institutional investors. Prominent investors backing the company include Walmart, Cox Communications and Assa Abloy. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Internet, television, and webmail services are provided nationwide.
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Multinational retail corporation
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Property developer focusing on multi family housing units
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Level
Level has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Dwelo. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Smart apartment management solutions are offered for managers and residents.
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Level
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Level Comparisons
Competitors of Level
Level operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Assa Abloy, igloohome, Gate Labs, Nuki Home Solutions and Igloocompany, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of cloud-based access control systems
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| domain | founded_year | HQ Location |
Keyless smart locks are developed for consumer and commercial applications.
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| domain | founded_year | HQ Location |
Camera-equipped smart locks are developed for home entry.
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| domain | founded_year | HQ Location |
Cloud-based smart door locks are manufactured for remote access.
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| domain | founded_year | HQ Location |
Provider of smart locks for diversified purposes
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Level
Frequently Asked Questions about Level
When was Level founded?
Level was founded in 2010 and raised its 1st funding round 9 years after it was founded.
Where is Level located?
Level is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Is Level a funded company?
Level is a funded company, having raised a total of $171M across 2 funding rounds to date. The company's 1st funding round was a Series C of $71M, raised on Oct 15, 2019.
What does Level do?
Smart home solutions are provided by Level, focusing on innovative lock technology. Products include advanced smart locks with features like Apple home keys and door status detection. The company operates in the consumer electronics sector, emphasizing security and convenience. Minimal design and high durability are integrated into offerings. Solutions cater to residential users seeking enhanced access control.
Who are the top competitors of Level?
Level's top competitors include igloohome, Assa Abloy and Gate Labs.
What products or services does Level offer?
Level offers Level Lock Pro, Level Lock, and Level Bolt.
How many acquisitions has Level made?
Level has made 1 acquisition, including Dwelo.
Who are Level's investors?
Level has 4 investors. Key investors include Walmart, Cox Communications, Assa Abloy, and Lennar.
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