About Leyou
Leyou is a Consumer company based in Beijing (China) founded in 1999 by Michelle Hu, and was acquired by Warburg Pincus in August 2018. Online offline store-based retailer of maternity and kids products. Leyou has raised $51.4 million across 3 funding rounds from investors including Goldman Sachs, Deutsche Bank and Warburg Pincus. Its chief executive, as recorded, is Michelle Hu. Its focus areas include Retail, Mom & Baby Care, Commerce and Multi Category. Its competitors include Haiziwang, Beibei and Wanwustore; 3 of its 3 listed competitors have raised funding.
Company details
Leyou.com sells products for pregnant women, babies, infants, and toddlers in China. The companys products include pregnancy care, foods, baby care, articles, garments, beds, gears, toys, books, music, video, and clothing. The company sells its products through Internet, catalogs, and a network of retail shops in China. Has items from manufacturers such as Walt Disney, Lego AS and Mattel Inc. Generally sell online at a 20 discount to the manufacturers list price. Has more than 5 million registered customers.
- Headquarters Beijing, China
- Founders Michelle Hu
- Stage Acquired
- SectorsConsumer
- Website leyou.com.cn
- Social LinkedIn
- Acquired by Warburg Pincus (Aug 2018)
- Total Equity Funding$51.4M (USD)
in 3 rounds
- Latest Funding Round$37M (USD), Series C
Jul 2008
- InvestorsGoldman Sachs
& 5 more
- Acquired byWarburg Pincus
(Aug 2018)
Funding Insights of Leyou
Leyou has successfully raised a total of $51.4M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $37 million completed in July 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $51.4M
- Total Rounds 3
- Last Round Series C — $37M
- First Round $3.4M
(Jun 2000)
- Investors Count 5
All 3 funding rounds of Leyou with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2008 | $37M | Series C | – | Deutsche Venture Capital | |
| Jun 2007 | $11M | Series B | – | – | |
| Jun 2000 | $3.4M | Series A | – | WI Harper Group, Goldman Sachs | – |
6 investors in total: 6 institutional.
Investors in Leyou
Leyou has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Goldman Sachs, Deutsche Bank and Warburg Pincus.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| asiavest.com | ||||
VC firm that does investment in early stage companies in the US & China | 1993 | wiharper.com | San Francisco, United States | |
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Multi-stage private equity investments are pursued across diverse sectors. | 1966 | warburgpincus.com | New York, United States | |
| dvcg.de | ||||
Diversified banking and financial services are provided globally. | 1870 | db.com | Frankfurt Am Main, Germany |
Investor details for Leyou
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Leyou
1 people are tracked at Leyou (1 in leadership).
| Name | Role | Group |
|---|---|---|
Michelle Hu | Founder & CEO | Leadership |
Complete people profiles for Leyou
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- Team structure
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Timeline of Leyou
4 dated milestones of Leyou across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Leyou is founded.
- Funding First funding round of $3.4M.
- Funding Latest funding round, Series C, of $37.0M.
- Exit Acquired by Warburg Pincus.
Competitors of Leyou
Leyou has 3 listed competitors in our database, 3 of them funded. They include Haiziwang, Beibei and Wanwustore.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| haiziwang.com | 2009 | Nanjing, China | $55M | Retailer of baby and maternity products | ||
| beibei.com | 2014 | Hangzhou, China | $224.3M | Maternal and infant products are retailed through an e-commerce platform. | ||
| wanwustore.cn | 2015 | Chaoyang, China | $20M | App-based retail platform offering multi-category maternal and child products |
Detailed competitors of Leyou
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Web traffic of Leyou
Websites that share an audience with Leyou (leyou.com.cn).
Websites whose visitors overlap most with Leyou. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| aiyingshi.com | 100% | 1.3K | #12,868,251 | View details | |
| lijiababy.com.cn | 99% | View details | |||
redbaby.suning.com | redbaby.suning.com | 93% | – | ||
baby.dangdang.com | baby.dangdang.com | 71% | – | ||
dawang-goon.cn | dawang-goon.cn | 71% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Leyou
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Leyou
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Frequently Asked Questions about Leyou
Leyou was founded in 1999 and raised its 1st funding round 1 year after it was founded.
Leyou is headquartered in Beijing, China.
Michelle Hu is the CEO of Leyou, as recorded in our data. They have also founded this company.
Leyou is a funded company, having raised a total of $51.4M across 3 funding rounds to date. The company's 1st funding round was a Series A of $3.4M, raised on Jun 2000.
Leyou.com sells products for pregnant women, babies, infants, and toddlers in China. The companys products include pregnancy care, foods, baby care, articles, garments, beds, gears, toys, books, music, video, and clothing. The company sells its products through Internet, catalogs, and a network of retail shops in China. Has items from manufacturers such as Walt Disney, Lego AS and Mattel Inc. Generally sell online at a 20 discount to the manufacturers list price. Has more than 5 million registered customers.
Leyou's top competitors include Haiziwang, Beibei and Wanwustore.
Leyou has 6 investors. Key investors include Goldman Sachs, Deutsche Bank, Warburg Pincus, WI Harper Group, and Deutsche Venture Capital.
Yes. Leyou was acquired by Warburg Pincus in August 2018.