About Liazon
Liazon is a Financial Services company based in Buffalo (United States) founded in 2007, and was acquired by Willis Towers Watson in November 2013. Provider of a benefits marketplace for employees. It operates in the Financial Services, Technology, and Healthcare sectors. Liazon has raised $30.67 million across 2 funding rounds from investors including Bessemer Venture Partners, Willis Towers Watson and Rand Capital. The company has 190 employees. Its focus areas include FinTech, Employer Insurance, Benefits Marketplace and InsurTech. Its legal entity is LIAZON CORPORATION. Its competitors include Bennie, eHealth and Clair; 3 of its 3 listed competitors have raised funding.
Company details
Liazon was founded in 2007 in Buffalo, United States, and operates in the employee benefits sector. An online platform is offered where employees can select coverage options within price limits set by employers. Educational resources and comparisons of plans, medical goods, and other benefits are provided to support decision-making. Budgets are established by employees, and carriers are chosen accordingly, functioning as a tool for navigating available options.
- Headquarters Buffalo, United States
- Employees 190
- Stage Acquired
- SectorsFinancial ServicesTechnology Healthcare
- Website liazon.com
- Social LinkedIn X
- Acquired by Willis Towers Watson (Nov 2013)
- Legal Name Liazon Corporation
- Total Equity Funding$30.67M (USD)
in 2 rounds
- Latest Funding Round$18.07M (USD), Series D
Apr 2012
- InvestorsBessemer Venture Partners
& 5 more
- Employee Count190
- Acquired byWillis Towers Watson
(Nov 2013)
Funding Insights of Liazon
Liazon has successfully raised a total of $30.67M across 2 strategic funding rounds. The most recent funding activity was a Series D round of $18.07 million completed in April 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30.67M
- Total Rounds 2
- Last Round Series D — $18.07M
- First Round $12.6M
(Apr 2011)
- Investors Count 5
All 2 funding rounds of Liazon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2012 | $18.07M | Series D | – | – | |
| Apr 2011 | $12.6M | Series C | – | – |
6 investors in total: 6 institutional.
Investors in Liazon
Liazon has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Bessemer Venture Partners, Willis Towers Watson and Rand Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Venture capital fund focused on investing in multiple sectors | baincapitalventures.com | Boston, United States | ||
Early & Growth stage VC Firm investing primarily in the US | 1969 | randcapital.com | Buffalo, United States | |
Venture capital investment and global platform support for startups. | 2008 | eightroads.com | London, United Kingdom | |
Investment interests of the Israel family are represented. | inglesidellc.com | |||
Risk management and insurance brokerage services are offered worldwide. | 1828 | willistowerswatson.com | London, United Kingdom |
Investor details for Liazon
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People of Liazon
12 people are tracked at Liazon (3 in leadership, 9 in team); the tracked headcount is 190.
| Name | Role | Group |
|---|---|---|
Ashok Subramanian | CEO and Co-Founder | Leadership |
Beth Raskin | Director Of Customer Operations | Leadership |
Ted Theodoropoulos | Director Of Product Development/program Management | Leadership |
Lauren Trotta | Carrier Operations Specialist | Team |
Makonnan Dacosta | Product Owner | Team |
Michelle Maier | Client Service Manager | Team |
Tom Bettendorf | Account Representative | Team |
Alex Murphy | Client Services Manager | Team |
Elizabeth Bavisotto | Client Implementation Project Manager | Team |
Jolie Doyle | Client Services Manager | Team |
Mary Carboni | Client Services Manager | Team |
Richard P. | CRM Analyst/developer | Team |
Complete people profiles for Liazon
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Timeline of Liazon
4 dated milestones of Liazon across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Liazon is founded.
- Funding First funding round of $12.6M.
- Funding Latest funding round, Series D, of $18.1M.
- Exit Acquired by Willis Towers Watson.
Competitors of Liazon
Liazon has 3 listed competitors in our database, 3 of them funded. They include Bennie, eHealth and Clair.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bennie.com | 2019 | New York, United States | $33M | 87 | Employee health benefits are managed via an HR broker platform. | |
| ehealthinsurance.com | 1997 | Mountain View, United States | $44M | 2,127 | Online health insurance comparison platform for individuals and small businesses | |
| getclair.com | 2019 | New York, United States | $67.7M | Embedded Earned Wage Access solutions are provided for HR platforms. |
Detailed competitors of Liazon
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Web traffic of Liazon
Websites that share an audience with Liazon (liazon.com).
Websites whose visitors overlap most with Liazon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hcentive.com | 100% | View details | |||
| softheon.com | 87% | 1.2M | #29,189 | View details | |
| insurancejournal.com | 85% | #200,073 | View details | ||
youdrive.enterpriseholdings.com | youdrive.enterpriseholdings.com | 75% | – | ||
itwemployee.com | itwemployee.com | 47% | #679,862 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Liazon
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- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Insurance & Risk Management
3 companies that operate in the same segment as Liazon (Insurance & Risk Management) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Investment advisory, insurance distribution, and risk management services are provided. | 1998 | Chicago, Illinois, United States | USD 1.6 B | |||
Financial institution offering insurance & transaction services | 1847 | Jacksonville, United States | USD 500 M | USD 14.51 B | 23,530 | |
Integrated healthcare services and coverage are provided nationwide. | 1945 | United States |
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Related news about Liazon
Complete news archive for Liazon
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Frequently Asked Questions about Liazon
Liazon was founded in 2007 and raised its 1st funding round 4 years after it was founded.
Liazon is headquartered in Buffalo, United States. It is registered at Buffalo, New York, United States.
Liazon is a funded company, having raised a total of $30.67M across 2 funding rounds to date. The company's 1st funding round was a Series C of $12.6M, raised on Apr 2011.
Liazon has 190 employees.
Liazon was founded in 2007 in Buffalo, United States, and operates in the employee benefits sector. An online platform is offered where employees can select coverage options within price limits set by employers. Educational resources and comparisons of plans, medical goods, and other benefits are provided to support decision-making. Budgets are established by employees, and carriers are chosen accordingly, functioning as a tool for navigating available options.
Liazon has 6 investors. Key investors include Bessemer Venture Partners, Willis Towers Watson, Rand Capital, Eight Roads Ventures, and Bain Capital Ventures.
Liazon operates through Liazon Corporation.
Yes. Liazon was acquired by Willis Towers Watson in November 2013.