About Liberté
Liberté is a Consumer company based in Longueuil (Canada) founded in 1936, and was acquired by Yoplait in December 2010. It operates as a multi-category dairy products including yogurt, kefir, and desserts are produced. It operates on a Direct-to-Consumer (D2C) model. Its chief executive is Martin Valiquette. Its website liberte.ca draws about 37 thousand monthly visits. Liberté offers products and services including Liberté Greek, Liberté Méditerranée, Liberté Kefir, Liberté Classique, and Liberté Goat. Its focus areas include Consumer Goods, Food and Beverage and Dairy Products. Its legal entity is General Mills. Its competitors include Saputo, Agropur, Dairy Farmers of Canada, Dairy Distillery and Organic Meadow and 4 more; 4 of its 9 listed competitors have raised funding.
Company details
Liberté is engaged in the production of artisan dairy products, focusing on healthy and gourmet offerings. A variety of yogurts and kefir are manufactured, including Greek, Méditerranée, and Classique lines, using both domestic and imported ingredients. The company operates within the food and beverage sector, emphasizing high-protein, lactose-free, and probiotic options. Since its establishment in 1936, operations have been based in Canada, catering to consumer demand for quality dairy solutions.
Products & Services of Liberté
Liberté offers a comprehensive portfolio of products and services, including Liberté Greek, Liberté Méditerranée, Liberté Kefir, Liberté Classique, and Liberté Goat.
Greek yogurt is offered with high protein content.
Méditerranée yogurt is crafted with rich milk fat.
Kefir is provided as a probiotic dairy drink.
Classic yogurt is made with traditional dairy recipes.
Goat milk products are produced for unique flavors.
Apps and channels of Liberté
its YouTube channel Liberté Yogourt has 1.22K subscribers and 30 videos.
Videos from Liberté
The most watched videos on Liberté's YouTube channel, Liberté Yogourt (1.22K subscribers). Click a video to play it here.
More on Liberté Yogourt.
Investors in Liberté
Liberté has secured backing from 1 investor. Prominent investors backing the company include Yoplait.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | yoplait.fr | - |
Investor details for Liberté
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Liberté
2 people are tracked at Liberté (2 in leadership).
| Name | Role | Group |
|---|---|---|
Martin Valiquette | CEO | Leadership |
Simon Alderdice | President | Leadership |
Complete people profiles for Liberté
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Liberté
2 dated milestones of Liberté across 74 years, from founding to its latest funding, stage changes and deals.
- Founded Liberté is founded.
- Exit Acquired by Yoplait.
Competitors of Liberté
Liberté has 9 listed competitors in our database, 4 of them funded. They include Saputo, Agropur, Dairy Farmers of Canada, Dairy Distillery and Organic Meadow, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| saputo.com | 1954 | Montreal, Canada | – | 19,200 | Brand of dairy products | |
| agropur.com | 1938 | – | $621.86M | – | Agropur is recognized as a leading dairy cooperative in North America. | |
| dairyfarmersofcanada.ca | 1934 | Ottawa, Canada | $7.5M | – | Canadian dairy farmers and products are represented nationwide. | |
| dairydistillery.com | 2017 | Mississippi Mills, Canada | $5.26M | – | Multi-category dairy products are branded and distributed by Dairy Distillery. | |
| organicmeadow.com | 1989 | Guelph, Canada | – | – | Organic dairy products and vegetables are supplied by farmer cooperative. | |
| danone.ca | 1968 | Boucherville, Canada | – | – | Offers nutritious yogurt, plant-based products, beverages, and coffee enhancers for health. | |
| culcherd.com | 2015 | Toronto, Canada | $98,068 | – | Dairy-free tree nut cheezes are produced and sold by Culcherd. | |
| lactalis.ca | 1881 | Toronto, Canada | – | – | Manufactures and distributes dairy products like cheese and yogourt in Canada. | |
| fromagerieancetre.com | 1986 | Quebec, Canada | – | 20 | Cheese and butter are produced and sold by Fromagerie L'Anctre. |
Detailed competitors of Liberté
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Liberté
The website of Liberté (liberte.ca) receives about 36.6K visits a month.
- Monthly visits36.6K
▲ 85.8% vs previous month
Websites whose visitors overlap most with Liberté. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
oikos.ca | oikos.ca | 100% | – | #496,221 | – |
urbanfare.com | urbanfare.com | 92% | – | #943,347 | – |
rtb.adgrx.com | rtb.adgrx.com | 90% | – | – | – |
boutique.ricardocuisine.com | boutique.ricardocuisine.com | 87% | – | – | – |
danoneyogurt.ca | danoneyogurt.ca | 87% | – | #2,630,197 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 31 similar websites and full traffic analytics for Liberté
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 31 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Liberté (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Liberté
Complete news archive for Liberté
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Liberté
Liberté was founded in 1936.
Liberté is headquartered in Longueuil, Canada. It is registered at Longueuil, Quebec, Canada.
Martin Valiquette is the current CEO of Liberté.
Liberté is engaged in the production of artisan dairy products, focusing on healthy and gourmet offerings. A variety of yogurts and kefir are manufactured, including Greek, Méditerranée, and Classique lines, using both domestic and imported ingredients. The company operates within the food and beverage sector, emphasizing high-protein, lactose-free, and probiotic options. Since its establishment in 1936, operations have been based in Canada, catering to consumer demand for quality dairy solutions.
Liberté offers Liberté Greek, Liberté Méditerranée, Liberté Kefir, Liberté Classique, and Liberté Goat.
Liberté has 1 investor. Key investors include Yoplait.
Liberté operates through General Mills.
Yes. Liberté was acquired by Yoplait in December 2010.