About Liberty
Liberty is a company based in Johannesburg (South Africa) founded in 1956. It operates as a Subscription Services, and Commission-Based. Liberty offers products and services including Life Protection, Income Protection, Save for Retirement, and STASH. Liberty operates in a competitive market with competitors including Liberty Holdings, Mybucks, Galileo Capital, Ithala and AFS Financial Services, among others.
- Headquarter Johannesburg, South Africa
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Sectors
Financial Services
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Email
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Phone
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Website
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Social
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- Legal Name Liberty Group Limited
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Annual Revenue
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Net Profit
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EBITDA
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Employee Count
Employee Count
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Products & Services of Liberty
Liberty offers a comprehensive portfolio of products and services, including Life Protection, Income Protection, Save for Retirement, and STASH. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Life protection insurance is offered for financial security purposes.
Income protection is provided to safeguard earnings during uncertainty.
Retirement savings plans are designed for future financial stability.
STASH app is offered for easy tax-free daily investments.
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Finance and Accounting
20 people
Software Development Team
18 people
Sales and Marketing
11 people
Leadership Team
7 people
Legal and Compliance
6 people
Product Management Team
6 people
Operations Team
4 people
Head Team
3 people
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Funding Insights of Liberty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Liberty
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Liberty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Liberty Comparisons
Competitors of Liberty
Liberty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Liberty Holdings, Mybucks, Galileo Capital, Ithala and AFS Financial Services, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Provider of financial advisory services
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A fintech holding company focused on credit and banking products.
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Offers personalized financial advice, wealth management, and planning for individuals.
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| domain | founded_year | HQ Location |
Offers financial services, funding solutions, property rentals, and banking support.
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Provider of financial services
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Liberty
Frequently Asked Questions about Liberty
When was Liberty founded?
Liberty was founded in 1956.
Where is Liberty located?
Liberty is headquartered in Johannesburg, South Africa. It is registered at Johannesburg, Gauteng, South Africa.
What does Liberty do?
Liberty is established as a financial services provider focusing on insurance and investment solutions. Services are offered in life protection, income protection, critical illness cover, and disability cover for personal clients. Investment options are provided for retirement, education, and offshore opportunities. The company operates across multiple African countries, including South Africa, Botswana, Kenya, and others. Comprehensive financial guidance is delivered through trained advisers to support clients in their financial journey. Solutions for businesses, such as umbrella funds and group risk, are also included in the portfolio.
Who are the top competitors of Liberty?
Liberty's top competitors include Liberty Holdings, AFS Financial Services and Mybucks.
What products or services does Liberty offer?
Liberty offers Life Protection, Income Protection, Save for Retirement, and STASH.
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