About LifeDirect
LifeDirect is a company based in Wellington (New Zealand) founded in 2005.. LifeDirect operates in a competitive market with competitors including Pinnacle Life, Ratebroker, Life Cover, Compare Now and KiwiCover, among others.
- Headquarter Wellington, New Zealand
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Sectors
Financial Services
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Phone
*********
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Website
*********
- Legal Name Lifedirect 2020 Limited
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Funding Insights of LifeDirect
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in LifeDirect
LifeDirect has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Trade Me. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Used multi-category products are auctioned online through this platform.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by LifeDirect
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - LifeDirect
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Lifedirect Comparisons
Competitors of LifeDirect
LifeDirect operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pinnacle Life, Ratebroker, Life Cover, Compare Now and KiwiCover, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provides an online platform for individuals to compare insurance options easily.
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| domain | founded_year | HQ Location |
Rates for mortgages, insurance, and finance are compared online.
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| domain | founded_year | HQ Location |
Offers professional advice on life, medical, and trauma insurance solutions.
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| domain | founded_year | HQ Location |
Platform for comparing insurance products like life, health, and income protection.
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| domain | founded_year | HQ Location |
Online platform for comparing and applying life insurance policies in New Zealand.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Lifedirect
Frequently Asked Questions about LifeDirect
When was LifeDirect founded?
LifeDirect was founded in 2005.
Where is LifeDirect located?
LifeDirect is headquartered in Wellington, New Zealand.
What does LifeDirect do?
LifeDirect was established in 2005 in Wellington, New Zealand, as an insurance comparison platform. Operations focus on enabling users to obtain quotes, evaluate options, and complete purchases for policies covering life, health, income protection, and mortgage insurance. The service functions within the financial services sector, primarily serving the New Zealand market through its digital interface at lifedirect.co.nz.
Who are the top competitors of LifeDirect?
LifeDirect's top competitors include Ratebroker, Pinnacle Life and Life Cover.
Who are LifeDirect's investors?
LifeDirect has 1 investor. Key investors include Trade Me.