About LifePro
LifePro is a company based in San Diego (United States) founded in 1986 was acquired by Simplicity Group Holdings in July 2022. It operates as a Brokerage / Intermediation and Professional Services. LifePro offers products and services including Indexed Universal Life (IUL), Annuities, and Financial Calculators.
- Headquarter San Diego, United States
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Phone•••• ••••
- Website lifepro.com
- Social LinkedIn
- Acquired by Simplicity Group Holdings (Jul 2022)
- Legal Name Simplicity Group
- Investors
- Acquired bySimplicity Group Holdings
(Jul 2022)
Products & Services of LifePro
LifePro offers a comprehensive portfolio of products and services, including Indexed Universal Life (IUL), Annuities, and Financial Calculators.
Indexed Universal Life policies are offered for clients.
Annuity products are provided for financial security.
Financial calculators are offered for client planning.
Investors in LifePro
LifePro has secured backing from 1 investor. Prominent investors backing the company include Simplicity Group Holdings.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Insurance, investment, retirement, and business development services are provided. | 2003 | simplicitygroup.com | Summit, United States |
Investor details for LifePro
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of LifePro
90 people are tracked at LifePro (59 in leadership, 31 in team).
| Name | Role | Group |
|---|---|---|
Mitch Leidner | Chief Financial Officer | Leadership |
Eric Speece | Sr. Regional Director | Leadership |
Bruce Donaldson | President & CEO | Leadership |
Heather Peck | Chief Human Resources Officer | Leadership |
Kelly Kramer | Senior Life Sales Director | Leadership |
Nathanial Clement | Vice President | Leadership |
David Anderson | Director, Digital Marketing And Analytics | Leadership |
Zac von Bank | Sr. Sales Director | Leadership |
Steve Ruhberg | Senior Sales Director | Leadership |
Paul Tinnirello | Executive Vice President | Leadership |
Jennifer Alterman-Maudsley | Partner, Director Of Sales -simplicity West | Leadership |
Michael Mortellaro | Senior Vice President, Partner | Leadership |
Carleen Doan | Event Director | Leadership |
Al Loken | Director Of Sales | Leadership |
Jay Biwer | Director Of Sales | Leadership |
David Gruenzner | VP Of Sales, Life Channel | Leadership |
Robert Tardella | Partner, EVP | Leadership |
Roxanne Neal | Director, Accounting | Leadership |
Rich Conley | Partner & Senior Vice President - Simplicity Wealth | Leadership |
Scott Grayson | Vice President | Leadership |
70 more people are available in the full profile.
Complete people profiles for LifePro
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of LifePro
2 dated milestones of LifePro across 36 years, from founding to its latest funding, stage changes and deals.
- Founded LifePro is founded.
- Exit Acquired by Simplicity Group Holdings.
Web traffic of LifePro
The website of LifePro (lifepro.com) receives about 3.5K visits a month and ranks #4,137,899 among all websites worldwide, #8,798 in Insurance.
- Monthly visits3.5K
▼ 12% vs previous month
- Unique visitors1.7K
per month
- Global rank#4,137,899
among all websites
- Category rank#8,798
Finance · Insurance
- Bounce rate52%
- Pages per visit2.2
- Average visit2 min 24 sec
- DevicesDesktop 55% · Mobile 46%
Websites whose visitors overlap most with LifePro. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
victorson.com | victorson.com | 100% | – | #8,927,301 | – |
jetter.com | jetter.com | 100% | – | #4,493,933 | – |
safeharborfinancial.com | safeharborfinancial.com | 98% | – | – | – |
locallifeagents.com | locallifeagents.com | 95% | – | #4,739,682 | – |
provada.com | provada.com | 88% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 38 similar websites and full traffic analytics for LifePro
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 38 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to LifePro
10 companies that operate in the same segment as LifePro (Insurance & Risk Management), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Health insurance plans are offered for individuals and families. | 2006 | Chennai, Tamil Nadu, India | USD 783.29 M | USD 1.9 B | 15,820 | |
Life, health, and general insurance services are provided across India. | 2001 | Mumbai, Maharashtra, India | USD 306.52 M | USD 2.88 B | 16,700 | |
Financial solutions including loans and insurance are offered. | 2007 | Pune, Maharashtra, India | – | USD 15.24 B | 126 | |
Life Insurance joint venture between SBI and BNP Paribas Cardiff | 2000 | Mumbai, Maharashtra, India | USD 264 M | USD 14.28 B | 26,360 | |
Insurance, banking, and wealth management services are provided worldwide. | 1816 | Paris, France | – | USD 128.35 B | 100,040 | |
Investment advisory, insurance distribution, and risk management services are provided. | 1998 | Chicago, Illinois, United States | USD 1.6 B | – | – | |
Financial institution offering insurance & transaction services | 1847 | Jacksonville, United States | USD 500 M | USD 14.51 B | 23,530 | |
Integrated healthcare services and coverage are provided nationwide. | 1945 | United States | – | – | – | |
Cloud-based employee benefits administration solutions are delivered. | 1998 | West Des Moines, Iowa, United States | USD 65.16 M | – | – |
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Frequently Asked Questions about LifePro
LifePro was founded in 1986.
LifePro is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
LifePro, operating under Simplicity Group, is involved in the distribution of life insurance, annuities, long-term care, and securities-based insurance products. Services are provided to independent financial advisors and professionals across the United States. Support is extended through tools, training, case management, and marketing solutions to help advisors grow their businesses. The focus is placed on education, value, and partnership to ensure client-centric financial planning solutions are delivered effectively.
LifePro offers Indexed Universal Life (IUL), Annuities, and Financial Calculators.
LifePro has 1 investor. Key investors include Simplicity Group Holdings.
LifePro operates through Simplicity Group.
Yes. LifePro was acquired by Simplicity Group Holdings in July 2022.