About Liftit
Liftit is a Transportation, Automotive & Logistics company based in Bogota (Colombia) founded in 2016 by Felipe Betancourt Celis. On-demand trucking services are facilitated via an online marketplace. Liftit has raised $39 million across 3 funding rounds from investors including MercadoLibre, International Finance Corporation and Arca Continental. Its website liftit.co draws about 10 thousand monthly visits. Its focus areas include Consumer, Logistics Tech, Freight and Trucking. Its competitors include Teclogi, GoCargo and Cargaya; 1 of its 3 listed competitors has raised funding.
Company details
Liftit was founded in 2016 in Bogota, Colombia, within the logistics sector. An online platform is operated to connect customers with pickup truck services on demand. Requests are made by specifying vehicle types, routes, and instructions. Two aides are dispatched for loading and unloading, and transit insurance is included. Pricing is determined by vehicle type, distance traveled, and hours worked by the aides.
- Total Equity Funding$39M (USD)
in 3 rounds
- Latest Funding Round$22.5M (USD), Series B
Jul 2020
- InvestorsMercadoLibre
& 15 more
Apps and channels of Liftit
its YouTube channel Liftit has 86 subscribers and 30 videos.
Videos from Liftit
The most watched videos on Liftit's YouTube channel, Liftit (86 subscribers). Click a video to play it here.
More on Liftit.
Funding Insights of Liftit
Liftit has successfully raised a total of $39M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $22.5 million completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $39M
- Total Rounds 3
- Last Round Series B — $22.5M
- First Round $2.2M
(Jun 2017)
- Investors Count 16
All 3 funding rounds of Liftit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2020 | $22.5M | Series B | – | Cambridge Capital | |
| Jan 2019 | $14.3M | Series A | – | Monashees, IFC | |
| Jun 2017 | $2.2M | Angel Round | – | Alexander Torrenegra, Brian Requarth | – |
16 investors in total: 13 institutional and 3 angel.
Investors in Liftit
Liftit has secured backing from 16 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include MercadoLibre, International Finance Corporation and Arca Continental.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sectors like ad tech, food tech, logistics, services are targeted. | monashees.com | Sao Paulo, Brazil | ||
Venture capital investments are made in Latin American startups. | jaguarvc.com | |||
IFC is focused on private sector development in emerging markets. | 1956 | ifc.org | ||
Venture capital firm focused on tech startups | nxtp.vc | Buenos Aires, Argentina | ||
Cambridge Capital is focused on supply chain sector investments. | cambridgecapital.com | West Palm Beach, United States | ||
Venture capital investments are made in disruptive Latin American startups. | h20capital.com | Miami, United States | ||
Sector-agnostic acceleration is offered to tech companies worldwide. | banyantreeglobal.com | Boston, United States | ||
| alpha4ventures.com | ||||
Multi-category consumer products are sold via an online marketplace platform. | 1999 | mercadolibre.com | Buenos Aires, Argentina | |
Soft drinks, waters, juices, and snacks are bottled and distributed. | 1926 | arcacontal.com | Monterrey, Mexico |
Investor details for Liftit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Liftit
40 people are tracked at Liftit (11 in leadership, 29 in team).
| Name | Role | Group |
|---|---|---|
Felipe Betancourt Celis | Co-Founder & COO | Leadership |
Luis Eduardo Vidal Morales | Head of financial planning | Leadership |
Jim Van Leenen | President & CEO | Leadership |
Maria Catalina Osorio Guzman | Head of Product Management | Leadership |
Carlos Mario Burgos | VP Of Sales, Marketing & Growth | Leadership |
Juan Pablo Quiroga Gonzalez | Head of engineering | Leadership |
Vanesa Larrazolo Barrera | Head of Sales | Leadership |
Angel Celis Botto | Co-founder & CTO | Leadership |
Alfonso Terrazas | Controller Latam + CFO MX | Leadership |
Roberto Ortega Cuesta | Country Manager / Director General | Leadership |
Alan Stewart Carvajales | VP, Legal | Leadership |
ANA MARIA BUITRAGO CARBONELL | Sales Executive Manger | Team |
Noe Valdes | Regional Operations Manager | Team |
Jorge Alberto Del Angel | Logistics Country Operations Manager | Team |
Sergio Steben Arias Quintero | Software Developer Backend Semi Senior | Team |
Gabriel Cortez Bocca | Regional Operations & Security Manager | Team |
Rita Reyes Herrera | Coordinador De Precios | Team |
Oscar Enrique Garcia Zamora | Lead Costing Latam | Team |
Bryam Mauricio Varon Orjuela | Ingeniero de desarrollo de software | Team |
Diana Susana Castro Cancelado | Executive Sales Manager | Team |
20 more people are available in the full profile.
Complete people profiles for Liftit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Liftit
3 dated milestones of Liftit across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Liftit is founded.
- Funding First funding round of $2.2M.
- Funding Latest funding round, Series B, of $22.5M.
Competitors of Liftit
Liftit has 3 listed competitors in our database, 1 of them funded. They include Teclogi, GoCargo and Cargaya.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| teclogi.com | 2019 | Bogota, Colombia | $4.6M | A web-based marketplace for cargo transportation services is operated. | ||
| gocargo.co | 1997 | Barranquilla, Colombia | Marketplace for carriers and shippers | |||
| cargaya.com | 2014 | Yumbo, Colombia | Automates freight payments and financing for independent transporters and transport companies. |
Detailed competitors of Liftit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Liftit
The website of Liftit (liftit.co) receives about 10.3K visits a month.
- Monthly visits10.3K
▲ 40.8% vs previous month
Websites whose visitors overlap most with Liftit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details |
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Related news about Liftit
Complete news archive for Liftit
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Frequently Asked Questions about Liftit
Liftit was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Liftit is headquartered in Bogota, Colombia. It is registered at Bogota, Bogota, Colombia.
Liftit is a funded company, having raised a total of $39M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $2.2M, raised on Jun 2017.
Liftit was founded in 2016 in Bogota, Colombia, within the logistics sector. An online platform is operated to connect customers with pickup truck services on demand. Requests are made by specifying vehicle types, routes, and instructions. Two aides are dispatched for loading and unloading, and transit insurance is included. Pricing is determined by vehicle type, distance traveled, and hours worked by the aides.
Liftit has 16 investors. Key investors include MercadoLibre, International Finance Corporation, Arca Continental, Monashees, and Wollef.