About Lili&Beauty
Lili&Beauty is a publicly listed company based in Shanghai (China) founded in 2007. B2C e-commerce retailer for cosmetics industry. Lili&Beauty has raised $110 million across 2 funding rounds from investors including New Access Capital, Milestone Capital and The Crescent Hydepark London. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its competitors include Jumei, Idsbuybuybuy.com and Lafaso; 2 of its 3 listed competitors have raised funding.
Company details
LiliBeauty was established in 2007 in Shanghai, China, as a B2C e-commerce retailer focused on the cosmetics sector. Operations encompass platform management, marketing efforts, warehousing logistics, and customer support for various cosmetics brands. Products from brands including Inoherb, Laneige, Nivea, Ponds, LOréal Paris, Garnier, Maybelline, Max Factor, and Schwarzkopf are available on the site. Recognition as the Best Group of Taobao was granted in 2011.
- Annual Revenue$239.96 M (USD)-1.72as on Dec 31, 2025
- Net Profit-$11.43 M (USD)-227.83as on Dec 31, 2025
- EBITDA-$10.42 M (USD)-90.7as on Dec 31, 2025
- Total Equity Funding$110M (USD)
in 2 rounds
- Latest Funding Round$100M (USD), Series B
Apr 2015
- InvestorsNew Access Capital
& 2 more
Funding Insights of Lili&Beauty
Lili&Beauty has successfully raised a total of $110M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $100 million completed in April 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $110M
- Total Rounds 2
- Last Round Series B — $100M
- First Round $10M
(Apr 2012)
- Investors Count 3
All 2 funding rounds of LiliBeauty with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2015 | $100M | Series B | – | The Crescent Hydepark London | |
| Apr 2012 | $10M | Series A | – | – | – |
3 investors in total: 3 institutional.
Investors in Lili&Beauty
Lili&Beauty has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include New Access Capital, Milestone Capital and The Crescent Hydepark London.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| newaccess.com.cn | ||||
| mcmchina.com | ||||
Operates a standalone hotel offering lodging and guest services in London. | crescenthydepark.co.uk | London, United Kingdom |
Investor details for LiliBeauty
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IPO & Listings of Lili&Beauty
Lili&Beauty is a publicly listed company on the SSE with ticker symbol 605136 in China, operating in the Distribution services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date29 Sep 2020
- Listed onSSE: 605136
- Listed entityShanghai Lily & Beauty Cosmetics Co., Ltd. Class A
- Exchange sectorDistribution services
- ISINCNE1000042F1
- Share price10.40 CNY (-8.93% on the day) · 2026-10-14
- Market capitalisation4,554,735,712.00 CNY
- EPS (diluted, trailing year)-0.06 CNY
- Dividend yield0.24%
- Volume (last session)91,797,764
Financials of Lili&Beauty
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 1.68B CNY | -80.0M CNY | -73.0M CNY |
| 2024 | 1.71B CNY | -24.4M CNY | -38.3M CNY |
| 2023 | 2.75B CNY | 29.5M CNY | 34.1M CNY |
| 2022 | 3.23B CNY | -139.3M CNY | -198.5M CNY |
| 2021 | 4.15B CNY | 410.7M CNY | 486.3M CNY |
Detailed financial statements for Lili&Beauty
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Timeline of Lili&Beauty
4 dated milestones of Lili&Beauty across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Lili&Beauty is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series B, of $100.0M.
- IPO Lists on the stock exchange (IPO).
Competitors of Lili&Beauty
Lili&Beauty has 3 listed competitors in our database, 2 of them funded. They include Jumei, Idsbuybuybuy.com and Lafaso.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| jumei.com | 2010 | Beijing, China | Operates an e-commerce store offering multi-category beauty care products. | |||
| idsbuybuybuy.com | 2018 | Beijing, China | $40M | Multi-category beauty products are offered via an online platform. | ||
| lafaso.com | 2008 | Shanghai, China | $40M | Beauty products are offered online in a women-focused marketplace. |
Detailed competitors of LiliBeauty
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Web traffic of Lili&Beauty
Websites that share an audience with Lili&Beauty (lrlz.com).
Websites whose visitors overlap most with Lili&Beauty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lrlz.tmall.com | lrlz.tmall.com | 100% | – | ||
shop.dangdang.com | shop.dangdang.com | 84% | #1,625,670 | – |
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Related news about Lili&Beauty
Complete news archive for LiliBeauty
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Frequently Asked Questions about Lili&Beauty
Lili&Beauty was founded in 2007 and raised its 1st funding round 5 years after it was founded.
Lili&Beauty is headquartered in Shanghai, China.
Lili&Beauty is a funded company, having raised a total of $110M across 2 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Apr 2012.
Annual revenue of Lili&Beauty is $239.96M as on Dec 31, 2025.
LiliBeauty was established in 2007 in Shanghai, China, as a B2C e-commerce retailer focused on the cosmetics sector. Operations encompass platform management, marketing efforts, warehousing logistics, and customer support for various cosmetics brands. Products from brands including Inoherb, Laneige, Nivea, Ponds, LOréal Paris, Garnier, Maybelline, Max Factor, and Schwarzkopf are available on the site. Recognition as the Best Group of Taobao was granted in 2011.
Lili&Beauty's top competitors include Lafaso, Idsbuybuybuy.com and Jumei.
Yes, Lili&Beauty is publicly traded on SSE under the ticker symbol 605136.
Lili&Beauty has 3 investors. Key investors include New Access Capital, Milestone Capital, and The Crescent Hydepark London.