About LimeTray
LimeTray is a Technology company based in Gurugram (India) founded in 2013 by Akhilesh Bali and Piyush Jain. Restaurant management and marketing software suite is provided for businesses. It operates in the Technology and Consumer sectors. LimeTray has raised $6.53 million across 8 funding rounds from investors including Matrix Partners India, JSW Group and Alteria Capital. The company has 17 employees. LimeTray was last valued at $16.97 million in May 2019. Its chief executive, as recorded, is Akhilesh Bali. Its website limetray.com draws about 33 thousand monthly visits. Its Indian entity Alchemy Web Private Limited reported revenue of ₹9.26 Cr. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and Food.
Company details
LimeTray was founded in 2013 in Gurugram, India, as a provider of software solutions for the restaurant sector. Tools for online ordering, point-of-sale systems, invoicing, payments, kitchen displays, and table reservations are offered. Digital marketing, customer engagement, and web presence features are included to support restaurant operations and online customer reach.
- Headquarters Gurugram, India
- Employees 17
- Founders Akhilesh Bali, Piyush Jain
- Stage Minicorn
- SectorsTechnologyConsumer
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Website limetray.com
- Social LinkedIn X Facebook
- Legal Name Alchemy Web Private Limited
- Date of Incorporation 21 Nov, 2013
- Jurisdiction Delhi, India
- Annual Revenue₹9.26 Cr
FY 2024 · -4% YoY
- Net Profit₹59.8 Lakh
FY 2024 · 6% margin
- EBITDA₹2.12 Cr
FY 2024 · 23% margin
- Total Equity Funding$6.53M (USD)
in 8 rounds
- Latest Funding Round$850.49K (USD), Series A
May 2019
- InvestorsMatrix Partners India
& 13 more
- Employee Count17
Associated legal entities of LimeTray
LimeTray operates through Alchemy Web Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Alchemy Web Private Limited CIN U72900DL2013PTC260439 | Active | 21 Nov 2013 | Delhi, Delhi | ₹9.3 Cr | 17 | 2 | View details |
Funding Insights of LimeTray
LimeTray has successfully raised a total of $6.53M across 8 strategic funding rounds. The most recent funding activity was a Series A round of $850.49 thousand completed in May 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.53M
- Total Rounds 8
- Last Round Series A — $850,494
- First Round $27,453
(Mar 2014)
- Investors Count 14
All 8 funding rounds of LimeTray with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2019 | $850,494 | Series A | $16.97M | Z47, Matrix Partners India | |
| May 2018 | $1.31M | Series A | $13.31M | Hive Technologies, Whiteboard Capital | |
| Jan 2017 | $1.35M | Series A | $••••• | JSW Ventures | |
| May 2016 | $1.26M | Series A | $••••• | Z47, Tancom Investments | |
| Oct 2014 | $1.04M | Series A | $••••• | Z47 | – |
| Aug 2014 | $653,061 | Seed | – | – | |
| Jul 2014 | $41,612 | Angel Round | $••••• | Ankur Warikoo | |
| Mar 2014 | $27,453 | Seed | $••••• | Balaji Web | – |
| Date | Valuation | Stage |
|---|---|---|
| May 2019 | $16.97M | •••••••• |
| May 2018 | $13.31M | •••••••• |
| Jan 2017 | $••••• | •••••••• |
| May 2016 | $••••• | •••••••• |
| Oct 2014 | $••••• | •••••••• |
| Jul 2014 | $••••• | •••••••• |
Full valuation and stage history of LimeTray
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $16.97M (May 2019). 14 investors in total: 9 institutional and 5 angel.
Investors in LimeTray
LimeTray has secured backing from 14 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Matrix Partners India, JSW Group and Alteria Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment support is provided to startups by Whiteboard Capital. | 2017 | whiteboardcap.com | Mumbai, India | |
JSW Ventures is engaged in venture capital funding for startups. | 2015 | jswvc.com | Mumbai, India | |
Venture debt funding and structured finance for innovative startups in India. | 2018 | alteriacapital.com | Mumbai, India | |
Venture capital investment firm | z47.com | Bengaluru, India | ||
Venture capital fund focused on multiple sectors | ||||
Limited information available | hivetechnologies.net | Panama City, United States | ||
Investment in early-stage startups across FinTech, AI, and consumer sectors in India. | 2006 | matrixpartners.in | Bengaluru, India | |
Steel, infrastructure products, and power are manufactured by JSW Group. | 1982 | jsw.in | Mumbai, India | |
Delivers comprehensive web development, hosting, and digital marketing services. | 2011 | balajiweb.com | Delhi, India | |
AW Ankur Warikoo | Entrepreneur, angel investor, author, and content creator mentoring startups. | unknown_3de50ffa283647aab |
Investor details for LimeTray
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Alchemy Web Private Limited (LimeTray)
Alchemy Web Private Limited is the primary company behind LimeTray. The board of Alchemy Web Private Limited currently have 2 directors; the longest-serving is Saroj Bali, appointed in 2013. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Saroj Bali DIN 06706279 | Director | 21 Nov 2013 | 12 yrs 11 mo | Alchemy Web Private Limited |
| Akhilesh Bali DIN 06706252 | Director | 21 Nov 2013 | 12 yrs 11 mo | Alchemy Web Private Limited |
People of LimeTray
15 people are tracked at LimeTray (2 in leadership, 13 in team); the tracked headcount is 17.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership | |
Prabhu Kumar | Assistant Manager Finance | Team |
Gaurav Kumar | Integration Analyst | Team |
Kanika Gulati | Marketing Executive | Team |
Deepshree Jain | Marketing Associate | Team |
Manas Kushwaha | Senior Web Developer | Team |
Shagun Sharma | Software Engineer II | Team |
Puneet Singh | Software Engineer 3 | Team |
Shubham Negi | Software Engineer | Team |
Anmol Kelkar | Technology Lead | Team |
Varun Ganesan | Marketing Manager | Team |
Linda Matthew | Business Development Manager | Team |
Kavita Asija | Trainee | Team |
Manvi Khurana | Product Delivery Associate | Team |
Complete people profiles for LimeTray
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of LimeTray
Figures of Alchemy Web Private Limited, the primary company behind LimeTray, for FY 2024. Revenue was ₹9.26 Cr (-4% year on year). Net profit was ₹59.8 Lakh (6% margin). EBITDA was ₹2.12 Cr (23% margin). Revenue has grown at a compounded annual rate of -11% over three years and -12% over five years.
- ₹9.26 CrRevenue · FY 2024 · -4% YoY
- ₹59.8 LakhNet profit · 6% margin
- ₹2.12 CrEBITDA · 23% margin
- ₹11.8 LakhPaid-up capital
- 17Employees (provident fund records)
- -11%Revenue CAGR, 3 years
- -12%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Alchemy Web Private Limited are on its company page.
Detailed financial statements for LimeTray
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of LimeTray
4 dated milestones of LimeTray across 6 years, from founding to its latest funding, stage changes and deals.
- Founded LimeTray is founded.
- Funding First funding round of $27K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $850K.
Web traffic of LimeTray
The website of LimeTray (limetray.com) receives about 33K visits a month and ranks #945,376 among all websites worldwide, #7,725 in Restaurants and Delivery.
- Monthly visits33K
▼ 0.6% vs previous month
- Unique visitors15.7K
per month
- Global rank#945,376
among all websites
- Category rank#7,725
Food and Drink · Restaurants and Delivery
- Bounce rate41%
- Pages per visit1.7
- Average visit1 min 08 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with LimeTray. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| paradisefoodcourt.in | 100% | 31K | #1,013,025 | View details | |
| urbanpiper.com | 100% | 457.5K | #84,081 | View details | |
| lunchbox.io | 96% | 40.8K | #720,818 | View details | |
limetray.slack.com | limetray.slack.com | 94% | – | ||
jollibee.uk | jollibee.uk | 93% | #501,247 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for LimeTray
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Related news about Limetray
Complete news archive for LimeTray
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Frequently Asked Questions about LimeTray
LimeTray was founded in 2013 and raised its 1st funding round 1 year after it was founded.
LimeTray is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Akhilesh Bali is the CEO of LimeTray, as recorded in our data. They have also founded this company.
LimeTray is a funded company, having raised a total of $6.53M across 8 funding rounds to date. The company's 1st funding round was a Seed of $27.45K, raised on Mar 2014.
LimeTray has 17 employees.
The primary company behind LimeTray, Alchemy Web Private Limited, reported revenue of ₹9.26 Cr for FY 2024, down 4% year on year.
LimeTray was founded in 2013 in Gurugram, India, as a provider of software solutions for the restaurant sector. Tools for online ordering, point-of-sale systems, invoicing, payments, kitchen displays, and table reservations are offered. Digital marketing, customer engagement, and web presence features are included to support restaurant operations and online customer reach.
LimeTray has 14 investors. Key investors include Matrix Partners India, JSW Group, Alteria Capital, Whiteboard Capital, and JSW Ventures.
The valuation of LimeTray is $16.97M as of May 2019.
LimeTray operates through Alchemy Web Private Limited.
The legal entities of LimeTray currently have 2 directors, including Saroj Bali, Akhilesh Bali.