About Lion’s Choice
Lion’s Choice is a Consumer company based in St. Louis (United States) founded in 1967, and was acquired by Millstone Capital Advisors in September 2013. Sandwiches, soups, salads, and beverages are offered in quick-service settings. Its chief executive, as recorded, is Mike Kupstas. Its website lionschoice.com draws about 20 thousand monthly visits. Lion’s Choice offers products and services including Sandwiches, Soups and Salads, Sides and Sweet Treats, Beverages, and Kids Meals. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Limited Service. Its competitors include McDonald's, Wendy's International and Checkers Drive-In.
Company details
Lions Choice was established in 1967 in St. Louis, United States, within the quick-service restaurant sector. A menu featuring sandwiches is provided, complemented by soups, salads, and beverages. Side dishes and sweet treats are included to round out meal options. Operations center on efficient delivery of food and drink items to customers across locations.
- Headquarters St. Louis, United States
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Website lionschoice.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Millstone Capital Advisors (Sep 2013)
- Investors
- Acquired byMillstone Capital Advisors
(Sep 2013)
Products & Services of Lion’s Choice
Lion’s Choice offers a comprehensive portfolio of products and services, including Sandwiches, Soups and Salads, Sides and Sweet Treats, Beverages, and Kids Meals.
Variety of sandwiches made with quality ingredients for quick meals.
Healthy soup and salad options for balanced dining experiences.
Accompanying sides and desserts to complement main dishes.
Range of drinks including soft drinks for refreshment.
Child-friendly meals with smaller portions and fun options.
Apps and channels of Lion’s Choice
its YouTube channel Lion's Choice has 39 subscribers and 10 videos.
Videos from Lion’s Choice
The most watched videos on Lion’s Choice's YouTube channel, Lion's Choice (39 subscribers). Click a video to play it here.
More on Lion's Choice.
Investors in Lion’s Choice
Lion’s Choice has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Millstone Capital Advisors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Millstone Capital Advisors is focused on private equity investments. | millstoneca.com | St. Louis, United States |
Investor details for Lions Choice
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People of Lion’s Choice
10 people are tracked at Lion’s Choice (5 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Mike Kupstas | CEO | Leadership |
Steve Biondo | General Manager | Leadership |
Rick Orf | Vice President Operations | Leadership |
Fred Burmer | CEO | Leadership |
Matthew Barry | Chief Financial Officer | Leadership |
Christian Scarlas | Accounting Manager | Team |
Robert Labon | Assistant Manager | Team |
Ruth Biondo | Market Training Coordinator | Team |
Janice Hovis | Supply Chain | Team |
Whitney Parson | Assistant Manager | Team |
Complete people profiles for Lion’s Choice
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Timeline of Lion’s Choice
2 dated milestones of Lion’s Choice across 46 years, from founding to its latest funding, stage changes and deals.
- Founded Lion’s Choice is founded.
- Exit Acquired by Millstone Capital Advisors.
Competitors of Lion’s Choice
Lion’s Choice has 3 listed competitors in our database. They include McDonald's, Wendy's International and Checkers Drive-In.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mcdonalds.com | 1940 | Oak Brook, United States | Fast food chain known for burgers and fries globally. | |||
| wendys.com | 1969 | Dublin, United States | 15,300 | Fast food chains are operated globally by Wendy's International. | ||
| checkers.com | 1986 | Atlanta, United States | 27 | Restaurant chain specialising in fried chicken and burgers |
Detailed competitors of Lions Choice
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Web traffic of Lion’s Choice
The website of Lion’s Choice (lionschoice.com) receives about 20.1K visits a month and ranks #1,164,474 among all websites worldwide, #9,683 in Restaurants and Delivery.
- Monthly visits20.1K
▼ 12.3% vs previous month
- Unique visitors10.8K
per month
- Global rank#1,164,474
among all websites
- Category rank#9,683
Food and Drink · Restaurants and Delivery
- Bounce rate63%
- Pages per visit2.1
- Average visit43 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Lion’s Choice. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| steaknshake.com | 100% | 488.4K | #88,842 | View details | |
concettas-stcharles.com | concettas-stcharles.com | 93% | #14,898,668 | – | |
kriegerssportsgrill.com | kriegerssportsgrill.com | 93% | – | ||
dominicsrestaurant.com | dominicsrestaurant.com | 93% | #6,846,480 | – | |
| capriottis.com | 92% | 215.6K | #152,144 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for Lion’s Choice
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- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food Service Chains
3 companies that operate in the same segment as Lion’s Choice (Food Service Chains) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Salads and meal bowls are offered by restaurant chains. | 2006 | Los Angeles, California, United States | USD 479.07 M | USD 679.47 M | 2,868 | |
Doughnuts and coffee are provided by the international chain. | 1937 | Winston-salem, North Carolina, United States | USD 114.68 M | USD 1.52 B | 21,000 | |
A chain of restaurants provides meals and catering services. | 2009 | Colorado City, Colorado, United States | USD 11.45 M | 526 |
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Related news about Lion’S Choice
Complete news archive for Lions Choice
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- Brand-specific news history
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Frequently Asked Questions about Lion’s Choice
Lion’s Choice was founded in 1967.
Lion’s Choice is headquartered in St. Louis, United States. It is registered at St. Louis, Missouri, United States.
Mike Kupstas is the CEO of Lion’s Choice, as recorded in our data.
Lions Choice was established in 1967 in St. Louis, United States, within the quick-service restaurant sector. A menu featuring sandwiches is provided, complemented by soups, salads, and beverages. Side dishes and sweet treats are included to round out meal options. Operations center on efficient delivery of food and drink items to customers across locations.
Lion’s Choice's top competitors include Wendy's International, McDonald's and Checkers Drive-In.
Lion’s Choice offers Sandwiches, Soups and Salads, Sides and Sweet Treats, Beverages, and Kids Meals.
Lion’s Choice has 1 investor. Key investors include Millstone Capital Advisors.
Yes. Lion’s Choice was acquired by Millstone Capital Advisors in September 2013.

