About Little Freddie
Little Freddie is a Consumer company based in London (United Kingdom) founded in 2014 by Taslim Buck and Piers Buck, and was acquired by Hillhouse in October 2018. Organic early life nutrition products are manufactured for infants. Its chief executive, as recorded, is Piers Buck. Its website littlefreddie.com draws about 14 thousand monthly visits. Little Freddie offers products and services including Greek Style Yoghurt, Simply Fruit, Dairy Free Meal, Home-Style Meal, and Full of Veg. Its focus areas include Food and Agriculture, Food & Beverage Products, Nutrition and Early Life Nutrition. Its competitors include Honilac Nutrition and Heavenly Tasty.
Company details
Little Freddie was founded in 2014 in London, United Kingdom, as a manufacturer in the organic baby food sector. Products such as biscuits, hoops, baby rice, and porridge are produced without added sugars, preservatives, or salt. All items are certified organic and distributed through online retailers. Operations focus on early life nutrition to support infant development.
Products & Services of Little Freddie
Little Freddie offers a comprehensive portfolio of products and services, including Greek Style Yoghurt, Simply Fruit, Dairy Free Meal, Home-Style Meal, and Full of Veg.
Organic yoghurt for babies without added sugar or salt.
Fruit-based pouches providing natural nutrition for infants.
Dairy-free options to support weaning and dietary needs.
Nutritious meals mimicking home-cooked flavors for babies.
Vegetable-rich pouches to encourage healthy eating habits.
Comprehensive set for starting weaning with organic products.
Investors in Little Freddie
Little Freddie has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Hillhouse and VMG Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global private equity investments are managed with long-term focus. | hillhouseinvestment.com | New York, United States | ||
Multi-sector company acquisitions are managed by VMG Partners. | vmgpartners.com | San Francisco, United States |
Investor details for Little Freddie
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People of Little Freddie
2 people are tracked at Little Freddie (2 in leadership).
| Name | Role | Group |
|---|---|---|
Taslim Buck | Co-Founder | Leadership |
Piers Buck | Co-Founder & CEO | Leadership |
Complete people profiles for Little Freddie
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Timeline of Little Freddie
2 dated milestones of Little Freddie across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Little Freddie is founded.
- Exit Acquired by Hillhouse.
Competitors of Little Freddie
Little Freddie has 2 listed competitors in our database. They include Honilac Nutrition and Heavenly Tasty.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| honilacnutrition.co.uk | 2018 | Enfield, United Kingdom | 1 | Produces infant formulas, cereals, biscuits, and purees for babies and mothers. | ||
| heavenlytasty.com | 2009 | Belfast, United Kingdom | A brand dedicated to providing early life nutrition solutions for infants and children. |
Detailed competitors of Little Freddie
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Web traffic of Little Freddie
The website of Little Freddie (littlefreddie.com) receives about 14K visits a month.
- Monthly visits14K
▲ 47.4% vs previous month
Websites whose visitors overlap most with Little Freddie. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hellosupermarket.co.uk | hellosupermarket.co.uk | 100% | #1,302,554 | – | |
waitrose.ae | waitrose.ae | 93% | #381,175 | – |
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Related news about Little Freddie
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Frequently Asked Questions about Little Freddie
Little Freddie was founded in 2014.
Little Freddie is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Piers Buck is the CEO of Little Freddie, as recorded in our data. They have also founded this company.
Little Freddie was founded in 2014 in London, United Kingdom, as a manufacturer in the organic baby food sector. Products such as biscuits, hoops, baby rice, and porridge are produced without added sugars, preservatives, or salt. All items are certified organic and distributed through online retailers. Operations focus on early life nutrition to support infant development.
Little Freddie's top competitors include Honilac Nutrition and Heavenly Tasty.
Little Freddie offers Greek Style Yoghurt, Simply Fruit, Dairy Free Meal, Home-Style Meal, and 2 more products and services.
Little Freddie has 2 investors. Key investors include Hillhouse, and VMG Partners.
Yes. Little Freddie was acquired by Hillhouse in October 2018.