Little Freddie

London, United Kingdom Founded: 2014 • Age: 12 yrs Acquired By Hillhouse
Organic early life nutrition products are manufactured for infants.
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About Little Freddie

Little Freddie is a company based in London (United Kingdom) founded in 2014 by Taslim Buck and Piers Buck was acquired by Hillhouse in October 2018.. Little Freddie offers products and services including Greek Style Yoghurt, Simply Fruit, Dairy Free Meal, Home-Style Meal, and Full of Veg. Little Freddie operates in a competitive market with competitors including Honilac Nutrition and Heavenly Tasty, among others.

  • Headquarter London, United Kingdom
  • Founders Taslim Buck, Piers Buck
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
    Hillhouse

    & 1 more

  • Employee Count
    Employee Count
  • Acquired by
    Hillhouse

    (Oct 31, 2018)

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Products & Services of Little Freddie

Little Freddie offers a comprehensive portfolio of products and services, including Greek Style Yoghurt, Simply Fruit, Dairy Free Meal, Home-Style Meal, and Full of Veg. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Organic yoghurt for babies without added sugar or salt.

Fruit-based pouches providing natural nutrition for infants.

Dairy-free options to support weaning and dietary needs.

Nutritious meals mimicking home-cooked flavors for babies.

Vegetable-rich pouches to encourage healthy eating habits.

Primary

Comprehensive set for starting weaning with organic products.

Funding Insights of Little Freddie

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Little Freddie

Little Freddie has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Hillhouse and VMG Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Global private equity investments are managed with long-term focus.
Founded Year Domain Location
Multi-sector company acquisitions are managed by VMG Partners.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Little Freddie

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Little Freddie

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Little Freddie Comparisons

Employees
+
Add Comparison
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Competitors of Little Freddie

Little Freddie operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Honilac Nutrition and Heavenly Tasty, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Produces infant formulas, cereals, biscuits, and purees for babies and mothers.
domain founded_year HQ Location
A brand dedicated to providing early life nutrition solutions for infants and children.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Little Freddie

Baby food brand appoints Finn
Prolificnorth6 years ago
Hillhouse and VMG acquire baby food manufacturer Little Freddie
Foodprocessing-Technology7 years ago

Frequently Asked Questions about Little Freddie

When was Little Freddie founded?

Little Freddie was founded in 2014.

Where is Little Freddie located?

Little Freddie is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of Little Freddie?

Piers Buck is the current CEO of Little Freddie. They have also founded this company.

What does Little Freddie do?

Little Freddie was founded in 2014 in London, United Kingdom, as a manufacturer in the organic baby food sector. Products such as biscuits, hoops, baby rice, and porridge are produced without added sugars, preservatives, or salt. All items are certified organic and distributed through online retailers. Operations focus on early life nutrition to support infant development.

Who are the top competitors of Little Freddie?

Little Freddie's top competitors include Honilac Nutrition and Heavenly Tasty.

What products or services does Little Freddie offer?

Little Freddie offers Greek Style Yoghurt, Simply Fruit, Dairy Free Meal, Home-Style Meal, and 2 more products and services.

Who are Little Freddie's investors?

Little Freddie has 2 investors. Key investors include Hillhouse, and VMG Partners.

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