About Little Moons
Little Moons is a Consumer company based in London (United Kingdom) founded in 2010 by Howard Wong and Vivien Wong. Brand of ice creams. The company has 350 employees. Its website littlemoons.com draws about 26 thousand monthly visits. Its focus areas include Food and Agriculture, Food & Beverage Products, Dairy and Ice cream. Its legal entity is V&H LIMITED. Its competitors include Froneri, Northern Bloc and Serious Sweets; 1 of its 3 listed competitors has raised funding.
Company details
Little Moons, based in London, focuses on food and agriculture, food beverage products, dairy, and ice cream. Brand of ice creams. The company prioritizes operational excellence, innovation, and customer-centric approaches for success. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters London, United Kingdom
- Employees 350
- Founders Howard Wong, Vivien Wong
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Emailβ’β’β’β’β’β’β’β’
- Website littlemoons.com
- Social LinkedIn X Facebook Instagram
- Legal Name V&H Limited
- Date of Incorporation 28 May, 2008
- Jurisdiction LONDON, UNITED KINGDOM
- Annual Revenue$34.3 M (USD)175as on Jun 30, 2021
- Net Profit$6.52 M (USD)388as on Jun 30, 2021
- Investors
- Employee Count350
Funding Insights of Little Moons
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Little Moons with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | Private Equity Round | β | β |
1 investors in total: 1 institutional.
Investors in Little Moons
Little Moons has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include L Catterton.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States |
Investor details for Little Moons
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Little Moons
2 people are tracked at Little Moons (2 in leadership); the tracked headcount is 350.
| Name | Role | Group |
|---|---|---|
Howard Wong | Co-Founder | Leadership |
Vivien Wong | Co-Founder | Leadership |
Complete people profiles for Little Moons
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Timeline of Little Moons
2 dated milestones of Little Moons across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Little Moons is founded.
- Funding First funding round.
Competitors of Little Moons
Little Moons has 3 listed competitors in our database, 1 of them funded. They include Froneri, Northern Bloc and Serious Sweets.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| froneri.com | 2016 | Northallerton, United Kingdom | 59 | Ice cream products are manufactured in diverse formats and types. | ||
| northern-bloc.com | 2015 | Leeds, United Kingdom | $4.08M | 1 | Various ice cream flavors are produced and sold online. | |
| serioussweets.co.uk | 2012 | Harrogate, United Kingdom | Manufactures and supplies high-quality sweets, fudge, and confectionery products. |
Detailed competitors of Little Moons
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Little Moons
The website of Little Moons (littlemoons.com) receives about 25.9K visits a month and ranks #1,085,649 among all websites worldwide, #8,964 in Restaurants and Delivery.
- Monthly visits25.9K
▼ 12.6% vs previous month
- Unique visitors12.5K
per month
- Global rank#1,085,649
among all websites
- Category rank#8,964
Food and Drink · Restaurants and Delivery
- Bounce rate56%
- Pages per visit1.5
- Average visit11 sec
- DevicesDesktop 22% Β· Mobile 78%
Websites whose visitors overlap most with Little Moons. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
zomi.menu | zomi.menu | 100% | #165,048 | β | |
shop.yutaka.london | shop.yutaka.london | 78% | #847,034 | β | |
| dairyreporter.com | 60% | #400,032 | View details |
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Related news about Little Moons
Complete news archive for Little Moons
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Frequently Asked Questions about Little Moons
Little Moons was founded in 2010 and raised its 1st funding round 12 years after it was founded.
Little Moons is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Little Moons has 350 employees.
Annual revenue of Little Moons is $34.3M as on Jun 30, 2021.
Little Moons, based in London, focuses on food and agriculture, food beverage products, dairy, and ice cream. Brand of ice creams. The company prioritizes operational excellence, innovation, and customer-centric approaches for success. It continues to evolve, meeting industry challenges with strategic approaches.
Little Moons's top competitors include Froneri, Northern Bloc and Serious Sweets.
Little Moons has 1 investor. Key investors include L Catterton.
Little Moons operates through V&H Limited.

