About Living Proof
Living Proof is a Consumer company based in Cambridge (United States) founded in 2004, and was acquired by Unilever in December 2016. Hair products company. It operates in the Consumer and Healthcare sectors. Living Proof has raised $62 million across 4 funding rounds from investors including Unilever, SVB Securities and Piper Jaffray. Its website livingproof.com draws about 393 thousand monthly visits. Living Proof offers products and services including Perfect hair Day™ Dry Shampoo, Full Dry Volume & Texture Spray, Triple Bond Complex, and Scalp Care Density Serum. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Innovative Beauty Brands and Hair Care.
Company details
Living Proof was founded in 2004 in Cambridge, United States, within the beauty industry. Hair products, including shampoos, conditioners, sprays, creams, and serums, are developed and distributed via retailers like Sephora and Ulta, an online platform, and salons. Operations span the US and Canada, with presence reported in 850 salons as of August 2016. Thirteen utility patents were held by the company as of 2013.
Products & Services of Living Proof
Living Proof offers a comprehensive portfolio of products and services, including Perfect hair Day™ Dry Shampoo, Full Dry Volume & Texture Spray, Triple Bond Complex, and Scalp Care Density Serum.
Absorbs oil and refreshes hair for quick styling.
Adds volume and texture to fine hair effectively.
Repairs hair bonds and strengthens strands over time.
Promotes scalp health and hair density naturally.
Apps and channels of Living Proof
its YouTube channel Living Proof has 6.38K subscribers and 30 videos.
Videos from Living Proof
The most watched videos on Living Proof's YouTube channel, Living Proof (6.38K subscribers). Click a video to play it here.
More on Living Proof.
Funding Insights of Living Proof
Living Proof has successfully raised a total of $62M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $30 million completed in February 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $62M
- Total Rounds 4
- Last Round Series C — $30M
- First Round $7M
(Aug 2008)
- Investors Count 3
All 4 funding rounds of Living Proof with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2013 | $30M | Series C | – | Polaris Partners, SVB Securities | – |
| Mar 2011 | $16M | Series B | – | – | |
| Jun 2009 | $9M | Series A | – | Polaris Partners | – |
| Aug 2008 | $7M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Living Proof
Living Proof has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Unilever, SVB Securities and Piper Jaffray.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused venture capital firm | polarispartners.com | Boston, United States | ||
M&A advisory services are provided for healthcare companies. | 1995 | svbsecurities.com | Boston, United States | |
Middle market focused investment bank | 1895 | piperjaffray.com | Minneapolis, United States | |
A global consumer goods business with diverse product offerings. | 1872 | unilever.com | London, United Kingdom |
Investor details for Living Proof
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Living Proof
52 people are tracked at Living Proof (14 in leadership, 38 in team).
| Name | Role | Group |
|---|---|---|
Jenna Steffen | Associate Director, Salon & International Marketing | Leadership |
Ilana Cohen | Senior Director of Ecommerce and Digital Marketing | Leadership |
Ward Stegerhoek | co-founder | Leadership |
Christine Bane, PHR, SHRM-CP | Vice President Human Resources | Leadership |
Ron McLaughlin | Chief R&d Officer | Leadership |
Shanti Vadlamudi | Vice President, Supply Chain | Leadership |
Orlando Cou | Director, Distribution And Logistics | Leadership |
Yumi Chan | Associate Director, Influencer Marketing + Digital Content | Leadership |
Inga Ivaskeviciene | Director, eCommerce Technology | Leadership |
Betsy Patel | Associate Director Of Product Development | Leadership |
Tim O'Keefe | Vice President of Finance & Strategy | Leadership |
Zhaoxia Ji | Director of Research | Leadership |
Gwen Blevens | Vice President Sales & Trade Marketing | Salon, International, New Business Development | Leadership |
Barbara Spakowski | Vice President Package Development | Leadership |
Rebecca Wysocki | Regulatory & Product Safety Compliance Specialist | Team |
Olivia Brown | Senior Product Development Process Engineer | Team |
Allison Bebee | Senior Packaging Development Manager | Team |
Francisca Carvalho Hanglin PHR | HR Consultant | Team |
Emma Donovan, CPA | Assistant Controller | Team |
Susan Shepeard | Account Corrdinator | Team |
32 more people are available in the full profile.
Complete people profiles for Living Proof
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Living Proof
4 dated milestones of Living Proof across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Living Proof is founded.
- Funding First funding round of $7.0M.
- Funding Latest funding round, Series C, of $30.0M.
- Exit Acquired by Unilever.
Web traffic of Living Proof
The website of Living Proof (livingproof.com) receives about 392.8K visits a month and ranks #124,583 among all websites worldwide, #6,381 in Beauty and Cosmetics.
- Monthly visits392.8K
▼ 11.3% vs previous month
- Unique visitors278.1K
per month
- Global rank#124,583
among all websites
- Category rank#6,381
Lifestyle · Beauty and Cosmetics
- Bounce rate47%
- Pages per visit1.9
- Average visit30 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Living Proof. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| ulta.com | 75% | 47.7M | #504 | View details | |
| olehenriksen.com | 64% | #271,640 | View details | ||
pandorabeauty.com | pandorabeauty.com | 64% | #466,796 | – | |
| sheamoisture.com | 64% | 176.9K | #175,824 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Living Proof
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Living Proof (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Living Proof
Complete news archive for Living Proof
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Living Proof
Living Proof was founded in 2004 and raised its 1st funding round 4 years after it was founded.
Living Proof is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.
Living Proof is a funded company, having raised a total of $62M across 4 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Aug 2008.
Living Proof was founded in 2004 in Cambridge, United States, within the beauty industry. Hair products, including shampoos, conditioners, sprays, creams, and serums, are developed and distributed via retailers like Sephora and Ulta, an online platform, and salons. Operations span the US and Canada, with presence reported in 850 salons as of August 2016. Thirteen utility patents were held by the company as of 2013.
Living Proof offers Perfect hair Day™ Dry Shampoo, Full Dry Volume & Texture Spray, Triple Bond Complex, and Scalp Care Density Serum.
Living Proof has 4 investors. Key investors include Unilever, SVB Securities, Piper Jaffray, and Polaris Partners.
Yes. Living Proof was acquired by Unilever in December 2016.
The website of Living Proof receives about 393 thousand visits a month and ranks #124,583 among all websites worldwide.