About Liz Earle
Liz Earle is a company based in Hammersmith (United Kingdom) founded in 1995 was acquired by New Avon in March 2010. The company has 804 employees. Liz Earle operates in a competitive market with competitors including L'Oréal, L'Occitane, Estee Lauder, Unilever and Avon, among others.
- Headquarter Hammersmith, United Kingdom
- Employees 804
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Website lizearle.com
- Social LinkedIn X Facebook
- Acquired by New Avon (Mar 2010)
- Legal Name Liz Earle Beauty Co. Limited
- Date of Incorporation 20 Jun, 1995
- Jurisdiction RYDE, ISLE OF WIGHT, ENGLAND
Investors in Liz Earle
Liz Earle has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include New Avon.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | avon.com | - |
Investor details for Liz Earle
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- Round participation
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Timeline of Liz Earle
2 dated milestones of Liz Earle across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Liz Earle is founded.
- Exit Acquired by New Avon.
Competitors of Liz Earle
Liz Earle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as L'Oréal, L'Occitane, Estee Lauder, Unilever and Avon, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| loreal.com | 1909 | Clichy, France | – | 90,000 | Internet first brand of skin & hair care, and makeup products for men and women | |
| loccitane.com | 1976 | Paris, France | $10M | – | Beauty and personal care products are sold by L'Occitane globally. | |
| esteelauder.com | 1946 | New York, United States | – | 776 | Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments | |
| unilever.com | 1872 | London, United Kingdom | – | 128 | A global consumer goods business with diverse product offerings. | |
| avonworldwide.com | 1886 | London, United Kingdom | – | – | Beauty and spa services are provided globally by Avon. | |
| revolutionbeauty.com | 2014 | Queenborough, United Kingdom | – | 158 | Internet first brand of beauty and personal care products | |
| yourdaye.com | 2018 | London, United Kingdom | $18.58M | 17 | Organic CBD-infused personal care products for women are offered. | |
| charlottetilbury.com | 2013 | London, United Kingdom | – | 87 | Private label brand of beauty and skincare products | |
| beautypie.com | 2016 | London, United Kingdom | $100M | 212 | Multi-category beauty products are offered via an internet-first brand. | |
| claires.com | 1961 | London, United Kingdom | $70.73M | 6,984 | Natural beauty and personal care products are offered by Claire's. |
Detailed competitors of Liz Earle
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- Full competitor set
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Web traffic of Liz Earle
The website of Liz Earle (lizearle.com) receives about 333.8K visits a month and ranks #88,004 among all websites worldwide, #4,458 in Beauty and Cosmetics.
- Monthly visits333.8K
▼ 39.8% vs previous month
- Unique visitors222.8K
per month
- Global rank#88,004
among all websites
- Category rank#4,458
Lifestyle · Beauty and Cosmetics
- Bounce rate50%
- Pages per visit3.2
- Average visit2 min 40 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Liz Earle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
zoella.co.uk | zoella.co.uk | 100% | – | #1,140,346 | – |
| renskincare.com | 93% | 14.5K | #1,751,055 | View details | |
| trinnylondon.com | 91% | 317K | #91,718 | View details | |
perriconemd.co.uk | perriconemd.co.uk | 90% | – | #654,859 | – |
kiehls.co.uk | kiehls.co.uk | 89% | – | #135,945 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Liz Earle
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- 40 similar websites
- Audience overlap
- Engagement analytics
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Latest news on Liz Earle
Complete news archive for Liz Earle
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- Brand-specific news history
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Similar companies to Liz Earle
10 companies that operate in the same segment as Liz Earle (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Liz Earle
Liz Earle was founded in 1995.
Liz Earle is headquartered in Hammersmith, United Kingdom. It is registered at Hammersmith, England, United Kingdom.
Liz Earle has 804 employees.
Annual revenue of Liz Earle is $75.04M as on Aug 31, 2021.
Liz Earle was founded in 1995 in Hammersmith, United Kingdom, as a provider in the skincare and beauty sector. A range of cleansers, toners, moisturizers, and related items is offered, with emphasis placed on naturally active ingredients and responsible sourcing. Products are designed for various skin types and concerns, while a subscription service and gifting options are provided. Operations focus on sustainability and quality standards.
Liz Earle's top competitors include L'Oréal, Estee Lauder and L'Occitane.
Liz Earle has 1 investor. Key investors include New Avon.
Liz Earle operates through Liz Earle Beauty Co. Limited.
Yes. Liz Earle was acquired by New Avon in March 2010.
The website of Liz Earle receives about 334 thousand visits a month and ranks #88,004 among all websites worldwide.

