About LloydsDirect
LloydsDirect is a Healthcare company based in Perivale (United Kingdom) founded in 2015, and was acquired by Pharmacy2U in October 2023. Prescription medicines are ordered and delivered via an online platform. LloydsDirect has raised $11.47 million across 2 funding rounds from investors including Pharmacy2U, Rocket Internet and PUBLIC. Its website lloydsdirect.co.uk draws about 73 thousand monthly visits. LloydsDirect offers products and services including LloydsDirect App and Website Platform. Its focus areas include HealthTech, Healthcare Booking Platforms, Pharmacies and Drugs. Its legal entity is METABOLIC HEALTHCARE LTD. Its competitors include Pharmacy2U, Health & Her and Novalar Pharm; 2 of its 3 listed competitors have raised funding.
Company details
LloydsDirect was founded in 2015 and is headquartered in Perivale, United Kingdom. The platform operates in the healthcare sector, focusing on pharmacy services. Electronic prescriptions are processed for ordering medicines, with features for tracking orders and receiving reminders for repeats. Deliveries are handled directly to users, supporting convenient access to medications across the UK.
- Headquarters Perivale, United Kingdom
- Stage Acquired
- SectorsHealthcare
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website lloydsdirect.co.uk
- Social LinkedIn X Facebook Instagram
- Acquired by Pharmacy2U (Oct 2023)
- Legal Name Metabolic Healthcare Ltd
- Date of Incorporation 02 Jul, 2015
- Jurisdiction LEEDS, ENGLAND
- Total Equity Funding$11.47M (USD)
in 2 rounds
- Latest Funding Round$9.22M (USD), Series A
Oct 2017
- InvestorsPharmacy2U
& 6 more
- Acquired byPharmacy2U
(Oct 2023)
Products & Services of LloydsDirect
LloydsDirect offers a comprehensive portfolio of products and services, including LloydsDirect App and Website Platform.
Mobile application for ordering and tracking NHS prescriptions with reminders.
Online service for managing and delivering repeat prescriptions efficiently.
Apps and channels of LloydsDirect
LloydsDirect publishes 1 mobile app with over 500K+ downloads.
Funding Insights of LloydsDirect
LloydsDirect has successfully raised a total of $11.47M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $9.22 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.47M
- Total Rounds 2
- Last Round Series A β $9.22M
- First Round $2.25M
(Nov 2016)
- Investors Count 6
All 2 funding rounds of LloydsDirect with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2017 | $9.22M | Series A | β | PUBLIC, White Star Capital | |
| Nov 2016 | $2.25M | Seed | β | LocalGlobe, Rocket Internet | β |
7 investors in total: 7 institutional.
Investors in LloydsDirect
LloydsDirect has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Pharmacy2U, Rocket Internet and PUBLIC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on seed-stage investments | localglobe.vc | London, United Kingdom | ||
Global investments in internet and technology startups are facilitated. | 2006 | rocket-internet.com | Berlin, Germany | |
Tech startups are supported via accelerator programs backed by Accenture. | 2016 | public.io | London, United Kingdom | |
A global technology investment platform operating in multiple cities with a focus on venture and digital asset funds. | whitestarcapital.com | |||
Seed and series-A investments are made in technology companies. | mmc.vc | London, United Kingdom | ||
Venture capital firm focused on early-stage startups | globalfounderscapital.com | Berlin, Germany | ||
Online pharmacy and teleconsultation platform | 1999 | pharmacy2u.co.uk | Leeds, United Kingdom |
Investor details for LloydsDirect
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- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of LloydsDirect
5 people are tracked at LloydsDirect (3 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Connie Cha | Managing Director | Leadership |
Ayat Hawash | Head Of Quality And Compliance | Leadership |
Tasha Brown Cipd | Senior People Partner | Leadership |
Robert Bluszcz | Area Manager | Team |
Jumana Khan | Quality Standards Manager | Team |
Complete people profiles for LloydsDirect
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- Full employee list
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Timeline of LloydsDirect
4 dated milestones of LloydsDirect across 8 years, from founding to its latest funding, stage changes and deals.
- Founded LloydsDirect is founded.
- Funding First funding round of $2.3M.
- Funding Latest funding round, Series A, of $9.2M.
- Exit Acquired by Pharmacy2U.
Competitors of LloydsDirect
LloydsDirect has 3 listed competitors in our database, 2 of them funded. They include Pharmacy2U, Health & Her and Novalar Pharm.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pharmacy2u.co.uk | 1999 | Leeds, United Kingdom | $313.25M | 400 | Online pharmacy and teleconsultation platform | |
| healthandher.com | 2017 | Cardiff, United Kingdom | 21 | Women's health products and symptom tracking tools are provided online. | ||
| novalarpharm.com | 2000 | Manchester, United Kingdom | $53.23M | Online pharmacy store |
Detailed competitors of LloydsDirect
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of LloydsDirect
The website of LloydsDirect (lloydsdirect.co.uk) receives about 73.1K visits a month.
- Monthly visits73.1K
▲ 3.3% vs previous month
Websites whose visitors overlap most with LloydsDirect. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| well.co.uk | 100% | #132,724 | View details | ||
| pharmacy2u.co.uk | 100% | 2.9M | #19,093 | View details | |
| rxlive.co.uk | 98% | 17.6K | #1,154,253 | View details | |
chemistanddruggist.co.uk | chemistanddruggist.co.uk | 98% | #688,095 | β | |
ncic.nhs.uk | ncic.nhs.uk | 88% | #665,678 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 27 similar websites and full traffic analytics for LloydsDirect
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- 27 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Lloydsdirect
Complete news archive for LloydsDirect
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Frequently Asked Questions about LloydsDirect
LloydsDirect was founded in 2015 and raised its 1st funding round 1 year after it was founded.
LloydsDirect is headquartered in Perivale, United Kingdom.
LloydsDirect is a funded company, having raised a total of $11.47M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.25M, raised on Nov 2016.
LloydsDirect was founded in 2015 and is headquartered in Perivale, United Kingdom. The platform operates in the healthcare sector, focusing on pharmacy services. Electronic prescriptions are processed for ordering medicines, with features for tracking orders and receiving reminders for repeats. Deliveries are handled directly to users, supporting convenient access to medications across the UK.
LloydsDirect's top competitors include Pharmacy2U, Health & Her and Novalar Pharm.
LloydsDirect offers LloydsDirect App and Website Platform.
LloydsDirect has 7 investors. Key investors include Pharmacy2U, Rocket Internet, PUBLIC, LocalGlobe, and White Star Capital.
LloydsDirect operates through Metabolic Healthcare Ltd.
Yes. LloydsDirect was acquired by Pharmacy2U in October 2023.
Yes. LloydsDirect publishes LloydsDirect NHS Prescriptions, with over 500,000 downloads.

