About Localiza
Localiza is a publicly listed company based in Belo Horizonte (Brazil) founded in 1973. Car rental services are provided across Brazil by Localiza. The company has 21,970 employees. Localiza has completed 1 acquisition, including Unidas. Its chief executive, as recorded, is Eugenio Pacelli Mattar. Its website localiza.com draws about 9 million monthly visits. Localiza offers products and services including Car Rental and Fleet Management. Its legal entity is Localiza Rent a Car S/A.
Company details
Localiza was founded in 1973 in Belo Horizonte, Brazil, where operations in the automotive rental sector began. Vehicle rental and leasing services are managed nationwide, with fleet solutions offered to businesses and individuals. The company is headquartered in Brazil and focuses on transportation needs in the region. Leadership is held by CEO Eugenio Pacelli Mattar, overseeing daily functions and expansion efforts.
- Annual Revenue$7.63 B (USD)12.1as on Dec 31, 2025
- Net Profit$343.2 M (USD)3.41as on Dec 31, 2025
- EBITDA$2.51 B (USD)15.43as on Dec 31, 2025
- Latest Funding Round$77.1M (USD), Debt – Conventional
Aug 2019
- Employee Count21,970
- Investments & Acquisitions
Products & Services of Localiza
Localiza offers a comprehensive portfolio of products and services, including Car Rental and Fleet Management.
Vehicles are rented for short-term use by individuals and businesses across various locations.
Fleet management services are provided to companies for handling their vehicle operations and maintenance.
Apps and channels of Localiza
its YouTube channel Localiza has 55.2K subscribers and 30 videos.
Videos from Localiza
The most watched videos on Localiza's YouTube channel, Localiza (55.2K subscribers). Click a video to play it here.
More on Localiza.
Funding Insights of Localiza
- Total Rounds 2
- Last Round Debt – Conventional — $77.1M
- First Round $76.8M
(Aug 2018)
All 2 funding rounds of Localiza with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2019 | $77.1M | Debt – Conventional | – | – | – |
| Aug 2018 | $76.8M | Debt – Conventional | – | – | – |
People of Localiza
145 people are tracked at Localiza (11 in leadership, 134 in team); the tracked headcount is 21,970.
| Name | Role | Group |
|---|---|---|
Eugenio Pacelli Mattar | CEO | Leadership |
João Rodarte | Director Of Technology | Product, Engineering, Design, Data & AI | Leadership |
Luisa Carneiro | Legal, Institucional And Government Relations Director | Leadership |
Aline Mariano | HR Business Partner | Leadership |
Guilherme dos Reis Martins | Head Of Procurement | Leadership |
Dante Minucci | IT General Manager - Engineering And Product Management, Emerging Technologies And Innovation | Leadership |
Patrícia Muniz Vieira | Business Partner | Consultoria Interna | Leadership |
Bruno Lasansky | CEO - Chief Executive Officer | Leadership |
Andre Petenussi | CTO | Leadership |
Suzana Fagundes Ribeiro de Oliveira | Chief Legal & Institutional Relations Officer | Leadership |
Felipe Godoy | Director Operational Excellence | Leadership |
Marco Pinheiro | Analista De Informações Gerenciais Jr | Team |
Michael Carvalho | Assistente De Informações Gerenciais | Team |
Mariana Castro | Diretora De Gestão E Performance | Team |
Ricardo A. S. Moreira | Especialista - Integração De Dados | Team |
Danilo Henrique da Silva | Coordenador De TI | Team |
Thiago Sousa | Senior Strategy & Transformation Analyst | Team |
Shaene Silva | Assistente | Team |
Helton Dória Costa | Arquiteto Corporativo | Team |
Francis Santos | AI & Engineering Practices Manager | Team |
125 more people are available in the full profile.
Complete people profiles for Localiza
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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IPO & Listings of Localiza
Localiza is a publicly listed company on the BMFBOVESPA with ticker symbol RENT3 in Brazil, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date02 Apr 2012
- Listed onB3: LCAM3
- Listed entityLocaliza Rent A Car SA
- Exchange sectorFinance
- ISINBRRENTACNOR4
- Share price51.39 BRL (-5.72% on the day) · 2026-10-13
- Market capitalisation55,313,386,207.00 BRL
- Price to earnings16.4
- EPS (diluted, trailing year)3.14 BRL
- Dividend yield4.14%
- Volume (last session)20,963,000
Financials of Localiza
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 41.78B BRL | 1.88B BRL | 13.75B BRL |
| 2024 | 37.27B BRL | 1.81B BRL | 11.91B BRL |
| 2023 | 28.90B BRL | 1.81B BRL | 10.52B BRL |
| 2022 | 17.78B BRL | 1.84B BRL | 6.59B BRL |
| 2021 | 10.90B BRL | 2.04B BRL | 3.70B BRL |
Detailed financial statements for Localiza
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
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Investments & Acquisitions by Localiza
Localiza has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Unidas.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Self-drive car rentals are facilitated online through Unidas platform. | unidas.com.br | Sao Paulo, Brazil | 1985 | Jul 2022 | •••• |
Complete acquisition details for Localiza
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Localiza
5 dated milestones of Localiza across 49 years, from founding to its latest funding, stage changes and deals.
- Founded Localiza is founded.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round of $76.8M.
- Funding Latest funding round, Debt – Conventional, of $77.1M.
- Acquisition Acquires Unidas.
Web traffic of Localiza
The website of Localiza (localiza.com) receives about 9M visits a month and ranks #5,097 among all websites worldwide, #139 in Car Rentals.
- Monthly visits9M
▼ 1.7% vs previous month
- Unique visitors4.2M
per month
- Global rank#5,097
among all websites
- Category rank#139
Travel and Tourism · Car Rentals
- Bounce rate40%
- Pages per visit5.0
- Average visit4 min 52 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Localiza. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| movida.com.br | 100% | 2M | #22,078 | View details | |
| unidas.com.br | 99% | 1.8M | #29,105 | View details | |
| rentcars.com | 80% | #33,729 | View details | ||
carroaluguel.com | carroaluguel.com | 64% | #320,415 | – | |
aluguefoco.com.br | aluguefoco.com.br | 56% | #88,250 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Localiza
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- 40 similar websites
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Related news about Localiza
Complete news archive for Localiza
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Frequently Asked Questions about Localiza
Localiza was founded in 1973 and raised its 1st funding round 45 years after it was founded.
Localiza is headquartered in Belo Horizonte, Brazil. It is registered at Belo Horizonte, Minas Gerais, Brazil.
Eugenio Pacelli Mattar is the CEO of Localiza, as recorded in our data.
Localiza has 21,970 employees.
Annual revenue of Localiza is $7.63B as on Dec 31, 2025.
Localiza was founded in 1973 in Belo Horizonte, Brazil, where operations in the automotive rental sector began. Vehicle rental and leasing services are managed nationwide, with fleet solutions offered to businesses and individuals. The company is headquartered in Brazil and focuses on transportation needs in the region. Leadership is held by CEO Eugenio Pacelli Mattar, overseeing daily functions and expansion efforts.
Localiza offers Car Rental and Fleet Management.
Yes, Localiza is publicly traded on BMFBOVESPA under the ticker symbol RENT3.
Localiza has made 1 acquisition, including Unidas.
Localiza operates through Localiza Rent A Car S/A.
The website of Localiza receives about 9 million visits a month and ranks #5,097 among all websites worldwide.