About London DE
London DE is a Retail company based in London (United Kingdom) founded in 2013 by Philip Spencer. London DE has raised $427.42 thousand across 4 funding rounds. The company has 5 employees. London DE was last valued at $3.66 million in June 2022. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Accessories. Its legal entity is LONDON DE LIMITED. Its competitors include Monica Vinader, Fenton & Co and Vashi; 2 of its 3 listed competitors have raised funding.
Company details
Internet-first brand offering handmade precious jewelry. The product catalog includes engagement rings, earrings, pendants, necklaces, and more. It also offers colored gemstones such as ruby, sapphire, and more.
- Headquarters London, United Kingdom
- Employees 5
- Founders Philip Spencer
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website londonde.com
- Social LinkedIn X
- Legal Name London De Limited
- Date of Incorporation 09 Dec, 2013
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$427.42K (USD)
in 4 rounds
- Latest Funding Round$64.13K (USD), Seed
Jun 2022
- Employee Count5
Funding Insights of London DE
London DE has successfully raised a total of $427.42K across 4 strategic funding rounds. The most recent funding activity was a Seed round of $64.13 thousand completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $427,417
- Total Rounds 4
- Last Round Seed — $64,126
- First Round $76,724
(Jun 2017)
All 4 funding rounds of London DE with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $64,126 | Seed | $3.66M | – | – |
| Sep 2020 | $157,365 | Seed | $2.9M | – | – |
| Nov 2019 | $129,202 | Seed | $••••• | – | – |
| Jun 2017 | $76,724 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2022 | $3.66M | •••••••• |
| Sep 2020 | $2.9M | •••••••• |
| Nov 2019 | $••••• | •••••••• |
Full valuation and stage history of London DE
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $3.66M (Jun 2022).
People of London DE
1 people are tracked at London DE (1 in leadership); the tracked headcount is 5.
| Name | Role | Group |
|---|---|---|
Philip Spencer | Founder & Managing Director | Leadership |
Complete people profiles for London DE
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Timeline of London DE
4 dated milestones of London DE across 9 years, from founding to its latest funding, stage changes and deals.
- Founded London DE is founded.
- Funding First funding round of $77K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $64K.
Competitors of London DE
London DE has 3 listed competitors in our database, 2 of them funded. They include Monica Vinader, Fenton & Co and Vashi.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| monicavinader.com | 2002 | London, United Kingdom | $32.79M | 254 | Affordable luxury jewelry is retailed online with customization options. | |
| fentonand.co | 2017 | London, United Kingdom | $3.32M | 4 | Precious jewelry is designed and sold online with customization options. | |
| vashi.com | 2007 | London, United Kingdom | 98 | Diamond jewelry and engagement rings are retailed online by Vashi. |
Detailed competitors of London DE
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of London DE
Websites that share an audience with London DE (londonde.com).
Websites whose visitors overlap most with London DE. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| suratdiamond.com | 100% | 36.2K | #506,447 | View details |
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Frequently Asked Questions about London DE
London DE was founded in 2013 and raised its 1st funding round 4 years after it was founded.
London DE is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
London DE is a funded company, having raised a total of $427.42K across 4 funding rounds to date. The company's 1st funding round was a Seed of $76.72K, raised on Jun 2017.
London DE has 5 employees.
Internet-first brand offering handmade precious jewelry. The product catalog includes engagement rings, earrings, pendants, necklaces, and more. It also offers colored gemstones such as ruby, sapphire, and more.
London DE's top competitors include Monica Vinader, Vashi and Fenton & Co.
The valuation of London DE is $3.66M as of Jun 2022.
London DE operates through London De Limited.